SEO Sydney Experts is a Surry Hills based Search Engine Optimisation (SEO) & digital agency with over 13 years experience, offering a range of SEO strategies designed to drive business growth through exceptional Google rankings loads of website traffic & quality sales leads. If you want to out rank & out sell your competition call the SEO experts today: 02 9360 8514
If you run a business in Sydney, you already understand competitive markets well. But did you know how crucial search engine visibility has become for success in almost every industry? Here’s why:
It’s essential for business success online
When you think about the huge number of potential clients these percentages can add up to, it’s a shift no business can afford to ignore or take lightly.
This is why Search Engine Optimisation (SEO) has become the key marketing strategy for many Australian businesses, big and small & why more businesses call on our expertise, skills and 13 years’ experience to:
It’s the ongoing process of making your web pages visible to the right people (your audience) at the right time (when they’re in need of help you can provide) on search engines, like Google and Bing. But let’s be honest here, the main engine is Google and it wins hands down. This is where everyone wants to be.
When done properly, not only will more of your target audience see your pages, many will visit and turn into high quality leads and loyal customers. It’s all about generating targeted inquiries to your website by being more visible and very conspicuous online. Basically you want to dominate your niche online and this is where SEO becomes essential. SEO is all about driving customers to your website through creating compelling, fascinating, creative and engaging website copy that your visitors are going to enjoy reading and making sure that this content stays high up on the search results. The more people that come and visit your site and the longer they stay there are poke around, the better your rankings will become. Google through it’s very sophisticated algorithm will detect that your site is popular and will therefore be inclined to display is higher so other people will get to see it. The trick to SEO is getting your pages to rank in the first place and ensuring they stay there.
At SEO Sydney Experts we firmly believe that if your website looks fabulous and offers it’s audience an unbeatable user experience, then other sites will naturally want to link to this; hence your going to start to see a huge improvement in the rankings. Our copywriters and designers understand this phenomenon and will be able to come up with gorgeous website pages that are all about conversion. Basically, the better the website, the more chance you have of ranking and we tell all our clients that this process must be planned well in advance at the site scoping phase.
If you are concerned about getting more business through Google and achieving much better SEO outcomes for your business, you need to start realising that the digital landscape will penalise your website if you do not play by the rules which is very common among SEO agencies. From the very beginning of our relationship with you, SEO Sydney Experts will adopt only best Google practices though our tested and proven strategies. If your the type of person that worries about your rankings or you have used another company in the past that has actually hurt your Google rankings, then I can, as the owner of this agency assure you that we only use White Hat SEO techniques which puts us in a great position to be able to help you.
SEO has evolved enormously in recent years. Gone are the days when lots of well-placed keywords was enough to earn a high ranking. Now, search engines use hundreds of metrics to determine what people are really after when they type in their search box – or ask Siri a question.
To optimise your site takes a blend of expertise in business, marketing, design, technology and content. The SEO Sydney Experts team can help you here by:
Using strategies that meet latest Google algorithms and standards
We employ ethical practices that:
Focusing on excellent ROI results
Top ranking pages are great, but only if they also attract visits to your site from genuine leads. So our in-depth research and strategies:
Taking a more natural and comprehensive approach to content
While keywords are still the backbone of SEO, Google will often penalise sites that over-optimise around a keyword or phrase. We understand what’s needed to achieve results using content strategies that help your engage your audience and show Google that you are the best in business, such as:
Auditing your site for technical, on-page and design improvements
In addition to our technical and content expertise, we’re a web design. Understanding websites, the customers journey, the online sales process and clean coding means we can:
Optimising for local search (when needed)
70% of people online are shopping for products and services from businesses in and around their own suburb. If it’s important for you to dominate your local search and capture that lucrative market, we will:
Making recommendations and changes based on hard evidence
While you’ll benefit greatly from our years of experience and knowledge, we will always be a data and result driven business. So while we’ll share lots of advice, thoughts and little known tactics, our final recommendations are always based on:
Sydney based machinery hire business, UMTH, approached us after continually dropping in rankings with their old SEO company. They understood the growing importance of search and wanted to use search engine optimisation to grow their business.
The strategic ‘on-site’ SEO plan of action needed to be consistent with the overall marketing strategy of driving as much quality traffic to the website as possible through an organic SEO ranking.
The goal of the website itself was to convert these site visitors into loyal, repeat clients. This meant also building a site with a cleaner user interface and clearly highlighting best conversion products.
Within 3 months of the new website being launched, our SEO team had achieved some excellent results. UMTH ranked number one on Google for eight of their most highly searched converting keywords, such as ‘boom truck hire Sydney’ and ‘cherry picker hire’. As a result of the optimisation strategies, traffic jumped more than 250% in 3 months.
Bali Villa Escapes is an online accommodation booking business in an extremely competitive niche with lots of well-known, established brands. They approached us to design and build a new conversion-focused website that was SEO friendly to capture a percentage of the highly lucrative Asia travel market.
We realised that exceptional, relevant content and website structure would be crucial to optimising the website for a high position on Google search and then converting traffic once they reached the pages. As part of the design we did extensive keyword research and analysis to find the words and phrases that would generate the highest amount of good lead traffic. Our copywriters created valuable content around these terms.The blend of user-friendly content and web graphics gave the client a best opportunity of boosting their rankings and sales.
Bali Villa Escapes has enjoyed enormous growth since working with our team. Their website now featuring on page 1 of Google search results for 16 of the 20 keywords targeted, including highly lucrative and the most searched keyword in this niche Seminyak Villas. Getting this keyword to page 1 was of paramount importance as this is where all the quality Australian traffic comes from. There are a lot of other money KW’s but this was the most favoured. For almost 40% of these terms, their pages sit in position one, two or three. Today, our SEO campaign is delivering over 6000 unique visitors per month making the site one of Australia’s busiest villa booking websites in just over 15 months.
We are not your standard, everyday SEO agency. This we are not and if you give me a call on 02 9360 8514 you will soon find out why we are a no fuss, straight talking, no BS agency. I say it as I see it. Or, if you prefer please complete the online inquiry for form and I promise that I will get back to you as soon as I receive it. I am that quick and responsive. If your fed up with seeing other businesses outrank you all the time or your perplexed at why some small businesses seem to dominate the internet while your left languishing on page 2 or 3 then it’s time to be proactive and take the first step in finding a solution to your marketing goals. We will help you find out exactly what you want to achieve and then take the necessary steps in helping your get there.
We have a unique and clear-cut approach when it comes to internet marketing. Our success metrics are not just top rankings but also improvements in the website’s organic traffic & conversion. This is achieved through our ability to draft fabulous content and marry this up with a link building campaign that is going to see your rankings sky rocket. From the outset you will start to see improvements. So, why waste time giving your competitors the advantage? get on board with a team that knows it’s stuff.
Just give us the green light and you will start to see an immediate improvement in your conversion rates, leads, and online visibility. Now this is going to make you sleep so much better at night knowing that the fate of your digital marketing is in the hands of people who actually care and who have been doing this for over a decade. This is real peace of mind!
Remember, the owners of the business are working in the business each and every day. This means we take a very hands on approach and become very involved with all our clients.
We take your business very seriously and are passionate about this from the very beginning. You will notice this in our work ethic, attitude and response times. Try us out once and you will be amazed by what a professional search engine optimisation team can do for your business.
Honest, ethical search strategies
Not all SEO agencies follow the rules set out by Google. They will do anything to give your website a sugar hit in the rankings to look impressive in the short term but this is not the way to approach SEO. You have to look at it as a long term strategy where trust and authority is built up ethically through organic back linking and content writing. So if any agency promises you fast rankings that are guaranteed, you should be very wary. Google has some powerful ranking algorithms that can detect spammy behaviour patterns and thin content such as Penguin, Panda and Hummingbird so make sure your aware of this before signing up and committing your business to any SEO contracts.
Ignoring your ‘on page’
On page refers to everything that’s visible to the public on your website. This is as, if not more important that your ‘off page’ SEO and before any work is carried out on your site a thorough audit needs to be carried out. If they go straight into link building this should be a concern. Google wants a fabulous user experience if it is going to rank a website and yours must be clean, compliant and offer visitors and unbeatable journey. Think of it like a bricks and mortar shop front; your site must be appealing to the passing traffic if it is going to lure customers in.
How relevant is your website copy?
Nowadays it’s all about the copy and what your customers are reading. All pages throughout your site must be 100% relevant to your niche and if we drill down further all individual pages must have their own unique story to tell. Google looks at your websites content as the main ranking factor so make sure any future SEO agency you are using will comb your website and make copy writing suggestions
One-stop for all your answers
There are many ingredients for great SEO. With most companies, that means dealing with a number of parties that may never have worked together. Make sure they can handle: web design, site architecture, content writing, advice on SEO for mobile phones, conversion rate optimisation, split testing, ROI analysis and analytics – to ensure you get the best result for the right price with zero hassles.
Don’t be tempted to use a company just because they are quoting really low SEO prices. Be aware that if your business is in a competitive niche or your site is new then you will have to pay more for your SEO if your goal is to achieve better rankings.
If your website is not evolving and changing with the times then it’s simply a liability. Basically, it’s doing your business no good. In fact, it could be hurting your business. The second you stop refining, retuning and tweaking your website is the time it stops loosing it’s competitiveness. The only inevitable outcome is a slow and steady decline in the search engine rankings. Ouch, …Read more →
I often in our line of work as a digital marketing agency come across businesses that completely ignore the fundamentals of what’s deemed a current digital strategy, that is the cohesive and intertwined relationship between SEO and content. Like salt and pepper they go nicely together and one does not really work effectively without the other. I often and to the detriment of their business …Read more →