SEO SYDNEY

SEO is an acronym for search engine optimisation which is the process of getting traffic from search engine result pages (SERPs). Popular search engines such as Google, Yahoo and Bing display each users’ search results based on what they consider would be most relevant to the search term used. SEO is the term given to any activity that attempts to improve your visibility on search engines and attract more organic traffic to your website. SEO services such as ours can help you increase the quantity and quality of traffic to your website by optimising your website to rank higher in organic search engine results.

SEO has become the number one source of high quality leads online and a critical factor for driving website traffic for small and medium businesses. Most consumers rely on online search engines to find products and services all across the world. You will have a difficult time getting organic traffic from search engines to your business website if it isn’t properly optimised for certain search terms. With good SEO, you are more likely to rank on page one and even the highly coveted top five spots on SERPs.

Let’s be clear about something else it’s also important to have a combination of SEO as well as content marketing. That is, your website is going to rank really well ( essentially, Google loves this), if you have really good content on your website. Reason being, other people will link to these pages and this is a great natural source of link building. Basically, it doesn’t get better than this. If you are worried that your not a decent copywriter then we offer a SEO copywriting service as part of our SEO service.

You can do your website’s SEO yourself, however, the question should be, ‘can I do SEO well?’ SEO takes a lot of time and effort to master the basics, apply them well and maintain them in the long run. To begin, you will have to learn about online marketing planning, on page and off page optimisation, content marketing, basic coding and more. Then, you will have to gain enough experience to know what works and what doesn’t in any given situation, all the while trying to run a business. This can become counterproductive. Like any other aspect of marketing, SEO is not once off activity, it takes good planning and constant iteration to pull off.

White hat SEO refers to SEO practices that are used to improve a website’s search page ranking while adhering to the recommended terms and conditions of search engines. These practices focus on maintaining the integrity of your website by staying within the bounds defined by search engines like Google. White hat SEO practices may include:

• offering a high quality user experience
• providing great content and services
• making your website user friendly and responsive
• using appropriate keywords, tags and meta tags.

Black hat SEO refers to SEO practices that are used to improve a website search page ranking through means that violate the terms and conditions of search engines. These practices focus on increasing the search ranking of a website by using SEO tactics that have been denounced by search engines and can end up seeing your website penalised. If you’re unsure whether you or your SEO agency is using black hat SEO techniques, please give us a call to discuss.

On page SEO refers to SEO practices that are used to optimise individual web pages of a website in order to rank higher in search results. It involves the optimisation of all elements of a web page, including its technical set up, quality of its code, textual and visual content and user friendliness. Usually, these are SEO elements that can be controlled and tweaked by addressing any technical issues and ensuring the quality of page content. The goal of on page SEO is to create an awesome website that retains visitors and provides real value and it will definitely start ranking.

Off page SEO (also called off site SEO) refers to SEO practices done outside of a website in order for it to rank higher in search results. This involves improving the perception of a website’s relevance, authority, popularity and trustworthiness for both users and search engines. A popular way of doing this is called link building which involves reputable websites vouching for the quality of your content by linking to or promoting your website. Even though search engine ranking algorithms are constantly being updated, SEO professionals agree that the relevance, authority, popularity and trustworthiness that off page SEO gives a website plays a major role in its ability to rank.

In a bid to give its users access to unique content and accurate information, Google continually refines the quality of its search results by tweaking and improving its algorithms. Google can penalise a website if a member of its webspam team or its ever changing ranking algorithm takes issue with something on its pages. You may have been penalised if your:

• website does not rank for your brand name anymore
• page rankings have slipped by one or two pages
• entire website is missing from Google’s cached search results.

SEO is the process of optimising a website to rank higher in search results and without SEO, your website will not rank. This will deprive you of the best type of traffic: organic convertible traffic. The internet has drastically changed the way people research and shop for the things they need and the best way to remain visible online and get high quality leads is by carrying out good website SEO. For some businesses, good SEO could mean the difference between being profitable and losing money.

The cost of SEO services is relative as the term “expensive” means something different to each client. If you think that an SEO service is expensive there may be several reasons for this. The most obvious one is that SEO is tedious work and time consuming. Good SEO isn’t done in a week or even a month and a lot of planning goes into every successful SEO campaign. Not all SEO services are expensive and we are committed to helping you lower the cost of your SEO campaign and can help you do impressive things within your budget.

Depending on the popularity of your keywords and the competitiveness of your industry it may take anywhere between 90 and 180 days before you can start seeing results. Bear in mind that this is only the average time before you start seeing results and SEO results do grow over time. Most of our clients have achieved exceptional results in only a few months.

Yes, it will. SEO is a great way to turn a profit on your investment as you will get really good leads which will ultimately lead to increases in sales. SEO also puts you in front of audiences who actually need your services by improving your search engine ranking. This will allow you to focus on building relationships and closing deals.

SERPs stands for Search Engine Result Pages. When you search for something on an online search engine (Google, Yahoo, Bing) you will be presented with a page that lists out the results for your query, this is called a SERP. The main goal of SEO is to ensure that your website gets ranked on the first page of the search results.

To give its users access to unique and accurate information, Google makes about 600 changes to their algorithm a year. Most of these updates do not really signify any major changes and are not even publicly announced. But once in a while, Google makes a huge change, gives it a name, and makes an announcement about it. Two of the biggest updates in recent years are the Panda and Penguin algorithm updates. The Panda update was designed to allow high quality websites rank higher in search results while demoting websites of lower quality. The Penguin update was aimed at reducing the SERP ranking of websites that cheat to gain an advantage in search results by creating unnatural backlinks.

You don’t have to know a single line of code to use our SEO service. We try to make the entire process as simple and as straightforward as possible allowing you to concentrate on what you do best: making sales. We cover all of your website’s on page and off page SEO needs, from the initial keyword research to creating high domain authority back links that are certain to see your website ranking on the first page of any search engine.

There are so many SEO agencies out there online that finding the right agency (who can actually do the job) is a difficult task. You will see why we are different in our reporting to begin with. We will show you the exact work we are doing and the links we are building. Most agencies will not do this as they are afraid to show you their links as they are mostly really poor quality. We are totally transparent with our SEO which is a rarity. We are one of the few ethical agencies.

This can easily happen and many businesses are stuck in SEO contracts that they want to get out of. This can be tricky but ideally if your not happy with the SEO work, whatever you do, DO NOT let the contract automatically roll over to a new 12 month period as is often the case. Speak to them about this and tell them that you want to terminate their services at the end of this 12 month period without it rolling over. So many businesses get caught out here thinking that it will end at the end of this period…..watch out!!