10 quick and easy blogging tips for small business

webdesign-tipsA company or business blog with a great looking website design can  have a powerful impact on your search engine rankings and in turn impact on your business by getting more eyes on your website.  A blog will generally cost you very little to implement and it’s return on investment is often well worth it. Plus, it only requires you to be active on it a couple of hours a week or month depending on how much time you have available. Blogging is an integral part of SEO and should now be considered a fundamental component of your marketing mix. Following are some great tips for your blogging strategy.

Firstly what is a blog?

I think wikipedia can explain it better than anyone, so just have a quick read and you should get a better understanding.

10 tips for an effective blog:

1.    Your blog is really a tool to communicate with your audience – do not try to over sell or promote to hard on this platform. Ideally, this should be used to highlight a point or some recent news. Perhaps something that is important to you that you think your clients might find interesting. It could be an industry update or an important news item. By this we not asking you to write about Donald Trump or the latest goings on in the middle east, unless this related to your industry and is very specific.
2.    Have fun when writing your blog. The more you think of it as a chore the more laborious the task and the end result will be a poorly worded, stuffy corporate document. Write in a conversational tone that engages your readers. Boring them to death will simply encourage them to leave the blog.
3.    Try to blog on a regular basis. Starting a blog, getting enthusiastic about it and then loosing interest will serve no benefit at all. Try to maintain the energy, enthusiasm and you will be rewarded.
4.    Your web page and blog titles are really very important. Keep these simple and to the point and try to match them against what you think users will be looking or searching for. A title is what the search engines read so knowing this in advance will be beneficial.
5.    Blog about topics related to your business and subjects that are indirectly related to your business but with a slant that will provide the reader with useful and informative information.
6.    Keep then snappy and short but also do not make it too short. I like to keep all the blogs on our site between 750 to 1000 words. You don’t want to bore your readers. If on the other hand you have a lot to say or have a very engaging story then blog away and go for it.
7.    A successful blog will drive traffic to your website. A good idea is to link between blog articles to further boost your SEO rankings. Some articles may have similar information so it’s a great idea to link between these types of articles.
8.    Avoid visitors leaving comments, but if you are keen on them doing so, then be sure to monitor and address any span or nasty malicious blog comments. Stay on top of this and never allow this to get out of control.
9.    Avoid using a third party as a blog as it should always be part of your URL and within the structure.
10.    Once your blog is live, think about adding videos and more content over time. Keep it evolving, changing and always refreshing the copy. The search engines love this. The following article: https://www.seosydneyexperts.com.au/5-easy-ways-to-keep-your-website-content-fresh/ is a really good read on ways you can achieve this.

Search Engine Optimization Rewards
Google absolutely loves fresh copy and blogging can certainly satisfy the demands of these engines. By continually putting new content live, you will over time, become and authority in your field and start to dominate your industry online. I know a lot of people I speak to shake their heads in disbelief when confronted with the task of blog writing, but take it from someone who is an avid blogger; it does get easier. Like with everything it does take lots of practice but your will notice the level of your blogging skills start to improve over time. You might  in fact start to enjoy it.

1 Important Question to Ask Your SEO Company

If you are thinking about engaging the services of a SEO company in Sydney then you need to be asking them 1 question before you do anything. This is probably one of the most important questions you should be asking so make sure you keep it front and centre of mind when your interviewing them

seo-newsThe question is: Is your own website ranking on Google and where is it? That is, has that particular SEO company been able to rank their own website for their main keywords. The only reason for this is if they cannot rank their own website, how are they ever going to rank your site. Simple as that. Essentially, they have to have the skills and ability to rank their own site before they can claim to be able to do anything positive for your site. A really simple way to check their ranking is search for SEO Sydney and see where they come up. If they are not on page 1 then this is a bad sign and indication that something is not right here.

Many SEO providers are going to promise you almost anything to get your business. They will swear blindly that they will be able to get you on page 1 of Google, but the simple truth behind this facade is that if their web site is not ranking then you will have little hope of achieving anything positive with your digital online campaign if they are left in charge,

Also, don’t be fooled if their site is on page. Anyone can get their site on Google through an Adwords campaign. This has absolutely nothing to do with SEO. Make sure you are able to differentiate between the two marketing mediums. Check what  Google has to say about Adwords here.

Being lulled into a false sense of security that the SEO company has managed to get to page 1 via Adwords can be dangerous as they obviously do not know what they are doing when it comes to SEO. Make sure your aware of this.

Never be shy to ask this question. Obviously you have contacted these people because you have found them online. But, make sure they are able to articulate their exact placement on Google and how many of their main keywords they have ranked.

I want to be 100% clear on this so there is absolutely no misunderstanding. Ranking a website on Google nowadays is a complicated and a very technical process. Because the barriers to entry are so low, there are many agencies out there claiming to be proficient in this field, when in fact they are little more than back yard operators disguising themselves as SEO experts.

Filtering the rubbish from the decent SEO companies is not as easy as it looks. Gullible, naive business owners have been duped and ripped of in the past by slick fast talking sales people who will bluff their way past even the most savvy business owners. So, the only way you are going to get  a true measure of the ability of any SEO service provider is the ability to rank their web page.

This is the most simple litmus test you can perform and it never fails. Try it out and see how you go. If they are lying to you or have been truing to pull the ‘wool over your eyes’, this will get them sweating. There in no surer a solution to get to the bottom of this and work out the truth from the fiction when is comes to your choosing a worthwhile providor.

If your thinking about starting an SEO campaign and don’t know what to do or who to turn to – please call the experts here on  02 9360 8514. Just do a quick Google search and you will clearly see where we are ranking on page 1. This  result wasn’t achieved purely by luck, its through hard work and a thorough understanding of how Google works and the basic fundamentals of what works and what doesn’t. There are so many factors and things to consider but I know form the results that we have been able to achieve for our clients as well as ourselves that we have a firm understanding of the digital space; probably better than any other agency. I know this is a big statement to make but as the saying goes, the proof is in the pudding and the results are there for everyone to see.