Content and SEO, The Perfect Marriage

Content without SEO, simply will not work and conversely SEO without content just won’t do the trick. Having them both work together in harmony is what is going to rank your website and rank it well on Google. Essentially, it’s like a marriage one cannot exist without the other. Many people often tell me that SEO is dead and that it’s all about content marketing. Well, Im here to tell you that this is totally wrong. Without the power of a SEO campaign your web pages ( and I don’t care how well written they are) are simply not going to get to the top of Google. They will linger on page 4 or 5 and never reach page 1. I know this because I see this happen all the time. People think that simply because they write about a topic it will get to page 1 – this is an illusion and it rarely happens. It’s just far too competitive online.

seo-contentSo why do you need to have content as well as an SEO campaign to rank on Google? Probably the best way to answer this is if I give you an example. Just suppose you were a new business starting out or even an established company and wanted to rank for keywords like ‘cosmetic surgery’ or ‘ bali villas ’. Both are super competitive spaces ( medical and travel) and really sort after by many businesses. Getting to page 1 here is a big ask and a monumental task, especially for new websites. But if you get there, the rewards are going to be worth the effort. Both keywords have well over 1000 searches per month…..just imagine being in the top 5 positions.

Now I know that these are 2 completely different industries but when it comes to internet marketing, especially SEO, then the formula for success and the general outcome is exactly the same.

If I intend to write a content heavy page all about my business and it was very subject specific, (in this case anything to do with cosmetic surgery or holiday villas in Bali) this would be all well and good in terms of getting this content out and informing my existing customer base. But in 99% of the cases it would never get to page 1 of Google. If all I needed to do was to pop this new page on my website with great juicy content, then every one would be doing it and be expecting great rankings….this DOES NOT HAPPEN. You need to back this up with a relevant and diversified back linking campaign. Anything else is just day dreaming and wishful thinking.

Many clients I speak to are told that all they have to do is to keep publishing content and the rankings will surely follow. This is true if you want to rank for some very what is termed ‘long tail keywords’. But, if you want to be up there where the web traffic is, you need to combine content marketing with a solid and continuous SEO campaign. And this must be done by an agency with a proven background.

WHY? Because web pages are not going to get to page 1 of Google, in competitive areas just because you think that it has been well written. If this was the case then everyone would be contracting out a copy writer and publishing pages en masse. If only it were this easy? Google has made it very difficult for individual pages to rank without them having some authority.

This is why your web page must have a targeted SEO back linking campaign if you want it to rank. It’s as simple as that and there is no way around this.

There are a few companies out there in the search engine space that will dispute this and tell would be customers that SEO is completely dead. They will tell you that the only ranking signals that now matter ( post Penguin and Panda update) are adding web pages, in the hope that these will get syndicated by other websites which in turn will boost your authority. This is complete and utter nonsense! It’s not how it works and the end result is a huge website, with many pages that have little or no site visits. This is not how to run a business.

If you hear this when speaking to and SEO company simply walk away!

So how does a business go about starting this process of combining content marketing and SEO? This is not as simple as it looks. Unfortunately, there are not too many agencies out there who can offer this service. These 2 disciplines are often fragmented and outsourced and generally speaking you only end up dealing with an agency that does one or the other. This can be expensive and cause issues if they are implemented without a strategy and without a plan. The end result is again, poor web rankings and you are really back in the same position where you started.

Ideally, you need to be partnering with an SEO agency that has an in house copy team as well as the ability to rank your individual specific content pages through their SEO skills.

To make it easier for small businesses and companies reading this article to find the right agency that can handle both SEO and content I thought I would list 5 of the most relevant questions to ask a potential digital providor. They need to be able to answer all of these with confidence –  when you are doing the ring around.

ONE: How long gas the agency been in business for? Essentially, you do not want to work with an internet start up. You want an established, seasoned team on your side. Plus you need to be working with a proper agency NEVER a freelancer or someone who does not have an actual physical office address – people that work from home ( unfortunately for SEO purposes) are probably going to outsource all your work – they are just middlemen. Meet them in their office. This is a critical point to start with. Make sure you can meet with the copywriter and SEO team in 1 sitting.

TWO: Do they outsource their copy writing or is it done in house. You are an Australian business and you want local copywriters that have local market knowledge. Someone in India or the USA will NOT know how to write for the Aust market. Outsourced copy can be picked a mile away. Your customers will smell it and it will turn them off. It’s seriously bad for business.

THREE: Do you they know how to write copy for the search engines as well as your customer base? A lot of content written has been done so purely for Google algorithm, without a concern for the readers. This is really damaging on 2 fronts. Firstly, the copy will generally be keyword stuffed in the hope of achieving better rankings and secondly, it won’t read well which will have a negative effect on customer conversion rates. Think about it for a moment. What will happen when a potential client lands on your web page and its full of spammy content?  They will see through this poor attempt and simply leave the site. It’s called having a high bounce rate and it is essentially a sales and revenue killer. People are far far too web savvy nowadays and expect NOT to see this type of activity. They want web pages to funnel them through the site without unnecessary waffle or content specifically worded for Google. Conversion is now king. Anything that turns people off or hinders their conversion from the browser to the buyer (such as spammy copy) will kill of any chance you have of making that sale.

FOUR: Ideally, you want to work with an SEO agency that can rank their own website. NEVER EVER go for companies that are paying to get on Google. So for example if you look at the rankings we have been able to achieve for our own website, you can immediately see that we know what we are doing – W H Y ? Because if we are able to rank our own site organically, imaging what we can do for your website. It’s simple logic. Why on earth would any business choose and SEO or digital agency that was unable to rank their own website or had to rely on Google Adwords for rankings. It still astounds me the number of businesses that do not pick up on this point. In fact, it’s a very critical that you understand how important this is. The logic is quite basic if you really think about it. Let me spell it out for you. Anyone can pay to be up there on page 1 of Google for the keywords ‘ SEO’  or ‘ SEO Specialists’. People see these ads and think, they must be a legitimate company if they are on Google. WRONG! These guys are paying a fortune to be there for the simple reason that they cannot rank their own website organically. You will be stepping into very dangerous territory if you let them get their hands on your website. BE WARNED! Go with a SEO or Digital Agency with a solid track record.

FIVE: Are they able to show you some examples of targeted web pages they have been able to rank using the combination of copy and SEO. Plus can they also show you how once they have done this, ways in which they have utilised Analytics to improved the websites entire conversion rates. The reason I say this is because the way the digital landscape has evolved over the past 2 years makes it virtually impossible to be successful online unless you have covered off everything to do with customer conversion. All boxes must be ticked off if the fickle consumer id going to buy from you. SEO and web copy and 2 very important ranking signals but you need to add a whole lot more into the mix here ( design, graphic, conversion points, social media, video)  if you think that you are going to make it online.

If you have noticed a drop in sales and a considerable drop in website traffic, I suggest you get onto this early as these problems will not fix themselves. You need to tackle this head on by speaking with a SEO and Content marketing agency that can look at your website and come up with a tangible solutions that will solve a lot of your online marketing problems.

Call us today on 02 9360 8514 – it’s a free call and you will be surprised by what just 5 minutes speaking with me will do for your business.

Why You NOW Need a Digital Agency?

If you want to increase your sales leads, then you need a Digital Agency. SEO is only part of your marketing equation. Nowadays you need a digital marketing agency working with you to compliment your SEO campaign. WHY? Because SEO is only 1 strand or 1 part of you marketing mix. As a business owner you need to start thinking about expanding your reach and this can only be done with the help of a digital marketing agency like SEO SYDNEY EXPERTS.

Let me elaborate on this as the digital marketing landscape has changed significantly over the last 12 months.

In years gone by (and I am talking well over 10 years now), if a business wanted to attract new customers, all it had to do was put an ad in the local paper of the Yellow Pages. This was a once a month or year activity and it was really set and forget. HOW THINGS HAVE CHANGED!

digitalagencyLets move forward say 3 years to the beginning of 2000 and businesses now look to Google for all their marketing. Google essentially put most print ads directories ( like the Yellow Pages) out of business as this became the ‘go to’ search engine. All businesses ever wanted for the last 10-15 years was to be on the first page of Google and this led this led to an absolute explosion of SEO companies. Some where good and most were bad, but the point here is that this is the only place consumers were searching when it came to good or services.

The only issue with Google and being on page 1 was that there is only so many available spaces on page 1 if you want to rank organically. PLUS the price of adwords was and is becoming out of reach for most small business owners. In some cases people can be paying up to $50 per click for their Adwords and this simply does not stack up. It’s just way too pricey.

Like everything in the digital environment, websites were popping up all over the place as businesses looked at alternatives to advertise and get their message out there. Businesses without the budget for SEO or Adwords, were starting to play around in the social media space on platforms like Facebook, Instagram, LinkedIn and Twitter. What they found was that these were working. Businesses had actually found other avenues to promote themselves online.

As these platforms became more and more popular, businesses started to realise that they also needed to be in this space as part of their mainstream marketing if they were going to be competitive. Now if you visit any of these social media sites you are going to see them jammed packed with information, ads and posts. It’s starting to become increasingly harder to stand out and be noticed here. Like Google businesses are now looking for the next digital space to sell their wares.

This leads me in to remarketing. Have you ever noticed ads following you around whist you are browsing the net. Well this is remarketing and is another marketing tool businesses are all starting to use to get noticed. A product introduced by Google to further help businesses get online, this is fast becoming extremely popular. Get on the Sydney Morning Herald website and you will see all these type of ads. The trend is growing and getting bigger.

For most businesses and I am including some mid to large companies all these new technologies are hard to quantify and measure. As a business you need to measure a return on investment and this is where you need the help of a digital marketing agency. WHY? Because they can put together a digital marketing campaign that can cover all these new platforms. If you have a budget they should be able to customise a targeted strategy that will see you generate the maximum return on your investment dollar.

These new and evolving technologies are not easy to understand and if you go it alone, the chances are you are going to end up spending more money and ultimately missing your target audience. Having a digital agency as your online partner means that you are neatly covering off these main areas, which should form, at the very least, the cornerstone of your online marketing.

To recap: a digital agency should be able to provide the following services all in house and all backed up by proven results.

Search Engine Optimisation – they need to know what keywords will have the highest amount of online traffic relevant to your business and be able to rank these for you. Only go with a proven SEO company – mistakes here will KILL your business as SEO is the most important marketing tool for your website.

Adwords – Whilst your SEO is being implemented, to drive some traffic and generate leads you should be targeting your consumers through a managed Adwords campaign. My advice is to not do this alone as it can get very expensive with costly mistakes if you do not have a thorough understanding of how it works. You don’t want to throw good money away here…believe me!
Social Media Marketing – your business needs to be active on the most popular social media platforms. If you aren’t, your competition will be and this is disastrous for any business looking to capture new clients. This space is becoming more popular and your customers now expecat that they can engage with your company on platforms like Facebook and Instagram. If you are not visible in this space this can damage your brand. Hence the need for a digital agency that can manage this effectively for you and provide you with measured results. DON’T AVOID THIS SPACE. Let the team here at SEO SYDNEY EXPERTS manage every facet of your social media marketing.

Blogs and Content Marketing. As I am doing right now by publishing content, you as a business owner need to be actively doing this on an on going basis. You need to be combining your blogs with your social media to even further widen your reach.

Remarketing – you need a great ad designed and you need this to be very targeted

Web User Experience – what happens when someone lands on your website? Do they buy or make an inquiry or do they exit the site? You need to make sure that the user experience is seamless, extremely easy to use and above all entices them to buy or engage with you. In this highly competitive digital world, if your website isn’t converting browsers into buyers then all of your marketing will amount to nothing. Hence the need to work with a digital agency that has a design team that can look at your Google analytics, make recommendations to improve the conversion rates and in turn revenue.

Finding a digital agency in Sydney is not as easy as it would seem – you MUST find an agency that can not only prove their expertise in SEO but be able to analyse all your web traffic and look at ways of improving this.

Let me make this process easier for you – why look any further when you have found the BEST DIGITAL AGENCY IN SYDNEY – CALL 02 9360 8514 and we will be able to clearly explain what we can do and how we are able to RADICALLY IMPROVE THE QUALITY AND QUANTITY OF WEBSITE LEADS YOU ARE RECEIVING.

Best SEO Companies – Tips on Finding the right one.

Finding the right SEO company to handle your internet marketing and get you ranking on Google can be a difficult process. If you are at the stage of looking for an SEO providor, then you have probably done a bit of homework, looked around, learn’t a little bit over your very brief phone conversations with them. But, really, how do you know who are good SEO agencies and who are the bad ones and how on earth are you going to find the right one that will help your business grow. Following are some tips to help those businesses struggling in their search for the best SEO company.

SI have outlined 7 great questions that you should be asking your prospective SEO agency when you go and meet with them face to face. Remember, I always say that if you are unable to go to their office and see them in action, then they are probably freelancers and should be avoided at all costs. These questions should help you in your search for the holy grail of SEO companies.

ONE: Get them to have a look at your websites current URL structure and offer some advice.

Get them to point out 2 or 3 things that are wrong with your ‘on page’ SE and what they would do to fix this. This will sort out the sales peo-0le from the techies. If they cannot give you an answer, then obviously they are going to be hopeless – give them the flick. Any decent SEO company should be able to glance at your website and offer constructive advice on how to improve your Google compliancy. Most website do need some sort of amends to make them more Google friendly – if these guys cannot point them out then it’s a real danger sign of things to come. They should be looking at your sites: content, titles, meta descriptions and URL structure, just to start with. AT SEO SYDNEY EXPERTS we make sure this is the first thing we do with all new clients.

TWO: What kind of link building are you going to be doing and what strategy do you have in mind?

Make sure you hear the two key phrases: ‘ quality links’ and ‘balanced link profile’. Why? Because these 2 combinations are going to be the driving force behind your rankings. You are going to want to have high value quality links ( not free directory or ‘spammy’ blog comment links – which most SEO agencies will pass off as their work), and this needs to be evenly balanced through out your website. This can get quite technical, bit just keep your ears open for these phrases. If they do not mention this when you pose the question, they are probably going to outsource everything to a third party and this is NOT an IDEAL path to follow – believe me when I tell you that most of the calls we get are from businesses who have been penalised due to real bad and dodgy SEO practices. BE WARNED!

THREE: Can you provide real life examples of how you have been able to rank a company?

Forget testimonials that you are going to read on their website. You want to see what they have been able to achieve for existing companies. You are going to want to see past rankings and current rankings to see how much they have improved. New start up SEO companies will not be able to show you this so watch out here. At SEO SYDNEY EXPERTS we can show you dozens of actual companies that are sitting on page 1 of Google for their core main ‘hard to get’ keywords, like machinery hire – and not machinery hire Sydney for right footed operators. Remember we are able to rank your high volume, high traffic keywords and do not claim victory when we get low volume, pointless keywords on Google. Many agencies will scream and shout hallelujah when they get any keyword to page 1 – this is an unfortunate situation cause these words are worthless and will NOT BRING in revenue. Don’t fall victim to these scams. You want to be on Google for the ‘money keywords’ and if they can’t show you proof of these back away fast!

FOUR: What increase in traffic number can you expect?

The answer should be around 6-8% increase in web site visits per month and this NEEDS to be backed up by going into your Analytics and viewing the actual numbers. If they never mention analytics then these guys are not real SEO companies. Your rankings should each and every month be climbing; both for main keywords and your long tail ones (that will still have a certain amount of decent traffic). You will be able to measure accurately the percentage increase in traffic using analytics as a tool. If they can maintain this steady increase in traffic then they are doing SEO properly.

FIVE: What set of keywords will you initially target?

Any normal local SEO company should be able to come up with at least 5 keywords. More than this can be hard in the initial meeting as you will need to look at the keywords that have the highest traffic to target. Make sure they show you the keywords that have the highest amount of web traffic as these are the ones you ideally want to target. – THERE IS NO POINT ranking for keywords that have only a minimal search per month.

SIX: Are you based locally and do you outsource your work?

If you are in Sydney, it’s best to use a local company. It’s just easier and there are enough of them to pick from. If they are honest and tell you that they outsource their work – RUN A MILE – you want all your search engine optimisation work and internet marketing to be done by a firm that has the in house capabilities. Sending offshore is a way to save money and they just end up cutting corners and nothing good ever comes of this. If they are a 1- man show and they do not have an office and they tell you they do all the SEO work themselves they are lying. This is a common ploy used by these guys to trip you up into thinking you are going to get a personalised SEO service – what a sham!

SEVEN: How old is your SEO company?

Again a tough one to call. If they are freelancers they will tell you they have been doing it for over 10 years and there is no way to prove them wrong – in any case walk away from these guys. My call is to go with a team/company that have been doing it for more than 5 years. This is enough time to establish a strong track record.

Some questions only the very Best SEO Agencies Should be asking you.

Let’s flip this around and see what any decent SEO company should be asking you – if they just sit there and say nothing without any question then they are order takers – see if they pose any of these to you:

Can you think of any keywords you would like to be on Google for? Tell them that you want at least 10 great keywords.

Who is your competition and where are they ranking online? This is a no brainer – they should be able to tell you who they want to go after online.

What is the age of your website? The theory behind this is the older the URL, the better.

How much do you know about SEO and have you ever engaged an SEO company in the past? Has anyone ever worked on your website or are we the first company that will be doing your SEO?

What CMS system is your website built on? Is it open source so we can get in there and make changes or is it proprietary and owned by a web agency? The latter can be problematic.

Have you ever been penalised by Google? If so, when and are you still in the penalty?

Have you got a realistic SEO budget? Or are you just after the cheapest SEO quote you can find?

Do you have any idea how long a proper SEO campaign takes and how long it will take to rank you organically?

We would always ask these kinds of questions which makes us the best SEO company for your business – call us now on 02 9360 8514 to get your online rankings moving.