5 Effective Strategies To Get Your First 10,000 Website Visitors

10KVisitorsThe aim of any website is visitors, simple as that. There is no point at all, it is a complete waste of time, trouble and effort in getting a website designed and built if there is no online traffic. In today’s online obsessed world it’s all about getting as many website visitors as you can and converting these into actual clients. It might seem like an easy task, but in fact, it’s harder than you think. Getting people to click on your website is a monumental task, a huge effort and in some cases nearly impossible. But there are solutions. If you follow these you should be fine. This is a list that you can easily implement to get as much web traffic as possible. In no time at all you will find that you will have well over 10,000 visitors.

This may seem like a huge number to start with, but believe me when I tell you, it is totally achievable and after a while this figure may in fact seem quite small. Next on the list 100, 000 website visitors.

1. Tell Google you are there.

Google is the biggest search engine in the world, and accounts for over 90% of online searches in Australia. So, it is vital that you let Google know that your website is launched. If there is one thing you do not want to do, that’s hide from Google. It’s simple and very easy to do. Just login to your web master tools and submit your URL. Once indexed, (this may take a couple of weeks), you will be there for the world to see.

2. Become social and work your social media.

Think Facebook, Twitter, Instagram and Youtube. Learn how to use these social sites and be on there constantly. I know this is going to be a headache for some time poor people but this is rally the only way you are ever going to get real traction in this space.

The more active you are on these platforms, the more content there is out there about your business being shared and spread around, the more likely it is you will get noticed when it’s time to buy or inquire. Some platforms may be better suited to your business so make sure you are active in the right space. The beauty about social media is it’s free. The only thing that costs money is your time. If you are seriously time poor and won’t have the man hours to get around to this, it’s best to look at engaging a social media company that can spend a few hours a week promoting you online.

3. Write unique and valuable content

You have to blog. There is no way around this and you have to be doing this regularly with fresh unique content. This is known as content marketing and is a very powerful marketing tool if used correctly. Your website should have a blog page and I recommend posting 1 well written blog article per week. Once you get the knack of it and you have posted a few blogs, you will soon see what a valuable tool this is in getting your message out there to your audience. It is even better if your blog is picked up and shared by people. This will have a massive impact on your Google rankings.

Again, like with social media, if you are too time poor and can honestly say that you do not have the time to write blogs frequently, then get a professional copy writer to do this for you.

4. Get started on your SEO.

The best way to get serious, quality website traffic is to engage an SEO company. If they know what they are doing then they should be able to rank you for your main keywords and this in turn will bring in site traffic. If you want to hit the 10,000 mark, then you will need to engage an SEO firm. Simple as that. Never do it yourself and its best to leave it to the professionals.

5. Make sure your website looks attractive.

If you have a new website, make sure it stands out and looks inviting. If this is going to be the centrepiece of your marketing for all the world to see, then it must look decent. I have seen some aweful websites in my time and these are a sure way to kill of web traffic. Look at what your competitors are doing and make sure your website is better than theirs. Remember, you need lots of honey to attract the bees. If you have a new website and you have gone down the cheap path of a do-it-yourself style website that looks the same as everyone else’s, I suggest ditching it and starting again.

To succeed online you need to have that spark, that certain individuality that is going to set you apart from the herd. Being different online is a good thing. As same as attitude is a recipe for failure. Once you can understand this and once you know the value of a great Google ranking, then and only then will your web visitors start piling in by the thousands!

Is Your SEO Agency NOT Communicating With You?

seocommunicationAre you finding that your SEO agency is failing to communicate with you? When was the last time you heard from them? Did the SEO relationship start off nicely and then tapered off very quickly? Are you struggling to get accurate data, statistics, traffic numbers, monthly ranking reports and insightful analysis regarding your Google Analytics? Do you find that the overall communication between you and your current SEO agency is essentially non existent? If all this sounds very familiar then it’s probably time to start thinking about swapping SEO agencies because when it comes to marketing your website online, especially SEO, communication is probably the most important ingredient.

Success through SEO is all about communication, transparency and keeping the client informed about what you are doing, how the rankings are going and always looking at ways to further increase the quality and quantity of incoming leads – this is the basis of SEO and if you find that your SEO agency is not on the phone or email with you at least twice a month, then it’s time to ditch them.

3 Reasons Why Your SEO Company is Avoiding You.

ONE: The unfortunate truth in the SEO space is that many ‘so called’ reputable suppliers are simply out there to get your business. They are on large sales targets and their main business model is to get as many companies to sign up with them for a year and thats about it. Once they have your signature on the dotted line, all forms of communication basically end. Once they have you locked into their contract, basically they figure they have done their job and there is no reason to communicate with you. Once they have made the sale, their job as far as they are concerned is over. This is their process and this is how they continue to rip people off on a daily basis – be very warned about this!

Sure they might do a tiny bit of SEO work, that was promised to you by the sweet talking sales person you spoke to originally over the phone, ( or even worst – they cold called you), but that unfortunately is the end relationship. Your online Google rankings will go absolutely no where and if you ring up and try to complain or get and answer, you will NEVER get the same person on the phone. You are part of the sausage factory and your business is the one thing that will end up suffering.

This happens all the time and at SEO SYDNEY EXPERTS we make sure that we over communicate with you. We can promise you 1 thing. That you will always get the same person on the phone and that anytime you need help or answers to technical questions, we make sure you get an answer that day!

TWO: The second reason why your SEO company is not communicating with you is because they do not know what they are doing. If they had something positive to say or tell you they would be on the phone or email telling you the good news straight away. The lack of communication is a result of poor SEO rankings and hence they are afraid to call you.

The BIG ISSUE here is that these SEO agencies should be constantly on the phone to you telling you what they are doing. If they rankings are not improving they should be getting you in to their office to look at ways to fix the situation.

Why they are not communicating with you is because your account ( once you sign up) will be handed over to some account manager whose responsibility is to just email you 1 end of month ranking report with a snap shot of your Google Analytics. That’s all you will get and as far as I am concerned this is not on. These reports are simply generated templates that you are meant to decipher and understand. For most business owners this will make absolutely no sense and this goes on month after month, until you finally wake up and try to do something about it.

By this point in time, your Google rankings are still no where to be seen, no one is speaking to you, you are still locked into that really nasty 12 month contract ( that will roll over automatically unless you tell them you want to stop it…watch out for this, you may ned to give them 3 months notice), and lastly you are paying these guys month after month. It’s a horrible situation to be in and the best thing you can do is try to get out of the contract.

THREE: The last reason why you have not heard from your SEO agency since you signed up with them, is due to the fact that they are freelancers or one man operators that simply do not have the man power or knowledge of what to say or how to communicate with you.
Their business model is exactly the same as the ‘big boy rip off SEO companies’, and their focus is getting the next sale and NOT ON YOUR BUSINESS.

They will say and promise almost anything to get you to sign up with them; ‘free SEO for 1 month’ or ‘try our SEO before you buy’, but once they have you in their clutches expect ZERO communication. These guys are all over the SEO space…all you need to do is type ‘SEO SYDNEY” into Google and you will know what I mean.

Stay well clear of these small time operators, whose online sales pitches are all about ‘freebies’.

How do I know? Because around 50% of the calls and email inquiries we get are from people that have trusted these types of SEO companies in the past and have had their business completely smashed online. It’s extremely common and unfortunately people have to go through 1 or 2 SEO agencies before they learn the good form the bad.

So if you want to save a lot of time, headaches, lost business, wasted money, try partnering with an SEO company that knows what it is doing.

If you partner with us at SEO SYDNEY EXPERTS you can have the comfort, security and peace of mind knowing that you are working with a SEO and digital agency that is ranking on the first page of Google organically for most of their ‘extremely hard to get’ keywords.

Go on have a look for yourself…type in the words ‘ SEO SYDNEY’ or ‘SEO’ into Google and you will see we are there right at the top. We are not using Adwords we have not paid to be there, we are there because Google has chosen us as the Best SEO company.

So, you will know that all the SEO strategies we have used to get our website to the first page of Google – we are going to do for your website.

If you are fed up of not having your website ranking on Google and if you are looking for an agency that has an open door policy on communication – then please call us today on 02 9360 8514  – you will notice the difference immediately.

1 Critical SEO Mistake We See SME’s Make All the Time

seomistakeIf I could highlight just 1 mistake that I see on a reoccurring basis when it comes to small and medium sized businesses with their SEO, is that they use SEO agencies that offer some extremely unrealistic sweeteners to entice you to sign up to them. The worst thing that you could ever do for your business is called a ‘pay on performance SEO plan’. This is a very common mistake many business owners make and I know this because they call us up in a state of panic due to their website being penalised by Google.

That’s right a Google penalty and their website rankings have either completely dropped off or disappeared due to the phoney, scam ridden ‘pay on performance SEO deals’ that are going around.

So how does this work and why is this such a scam? These SEO companies are essentially unable to rank their own website so what they do is that they put all these wonderful attractive adverts on Adwords where they try to entice and lure you in with a …we will work as hard as we can to rank your keywords (they never tell you which keywords they will rank – because they do not want you to know) within 30 days and you don’t have to pay us a cent.

For most business owners out there, this sounds really too good to be true – why not go for it…after all it won’t cost you a cent and you will see great results. This must be true if they are telling you this. Basically, you have nothing to loose and all to gain. It’s a big WIN for you.

WRONG! – it’s a huge loss and what would appear like a good deal from the outset is in fact something very sinister, dangerous and will have long lasting negative affects on your website now and into the future.

WHY? Because due to the time limit put on getting you a page 1 ranking these SEO companies will completely and utterly over optimise your keywords on extremely ‘spammy’ websites to attain this position. I want to make 1 point absolutely clear here. These guys are NOT GOING TO RANK you main keywords. They are essentially going to rank your what is termed ‘long tail’ keywords, that have probably little or no website traffic, and therefore no value to your business, but they will claim this as a victory. What a joke!

For most unsuspecting naïve business owners, this looks on the surface as though they have done a great job. What they have done is spammed an easy to rank keyword and got it to page 1 in a totally non compliant manner. What will happen is that Google will pick this up once they roll out an algorithm change and your website will get pegged for non-compliance. The next step for you unfortunately is a Google penalty.

The sad part about this is that this penalty will come around without any notice and without your knowledge. It is very quick, but by this stage you are locked into a contract with the guys that put you in this position in the first place.

Because they did in some respect full fill their end of the bargain by getting your ‘low value’ keywords to page 1, you were then obligated to sign up with them for 12 months. You probably didn’t see this in the small print and it’s now come back to bite you BIG TIME. If you try and get out of this they will simply get a debt collector to go after you. We see this happen all the time and it’s really frustrating because it happens to really well intentioned business owners that were preyed upon by these scam artists. So what seemed like a great plan to begin with has turned into a complete nightmare.

On top of this once they do get some of your keywords ranking they will not do anything further on your SEO campaign as soon as they have you signed up. They are going to use the money you pay them every month to further boost their Adwords marketing. And the process continues.

Being on the top of the Adwords or Pay Per Click for keywords like; SEO or SEO Sydney are going to be around $50 a click. This is why the companies up there need to turn every inquiry into a sale. This is why they offer these bogus scam deals – to basically sucker you in, fool you into thinking they are doing work on your website, sign you up, lock you in and use your money to scam other businesses.

The SEO industry is totally unregulated. Anyone can get into it and anyone can pretend to be something they are not. It’s extremely dangerous and this is why I recommend anyone who is reading this article and thinking about commencing an SEO campaign, that they do their homework.

5 signs that an SEO company is trying to scam you.

1) they are not ranking organically and have paid to be on Google. A clear sign that they are unable to boost their own website – how are they going to get yours ranking?

2) if they offer any of these insane deals or bogus claims – like ‘page 1 in 90 days’ or ‘ no rank no pay’. I have gone on about this in many blogs here on this site, but I really want the message to sink in here.

3) they have contracts and want you to sign up to a term of 12 months – just remember once they lock you into a contract they can always shift the blame of poor web rankings over to Google and say its just normal fluctuations. This can go on for many months whilst they bleed you dry.

4) they don’t have an office and work out of home – in most industries this is fine, but SEO freelancers working out of a second bedroom, garage or another country is a recipe for a disaster. Make sure and I will repeat this MAKE SURE you go to their office to their place of work to see them in action. They must be accountable and you should be able to meet with them to discuss your campaign.

5) If they offer any sort of GUARANTEES walk away. Guarantees are complete BS and no one who has any morales can offer this type of promise. Dealing with a third party like Google makes guarantees impossible. WATCH OUT FOR THIS BIG SCAM!!

For real down to earth and honest advice on how to rank your business on Google, please get in touch with us today here at SEO SYDNEY EXPERTS on 02 9360 8514