Home Loan & Mortgage Brokers Still Need SEO

If you are a mortgage broker or an in the home loan industry and you have just typed in the words “ home loans’ into Google please do not worry, there is still hope. Sure this page is crowded with well established big names like Aussie home loans, NAB, ANZ and Westpac all competing for a piece of page 1 real estate on Google. It’s fiercely competitive and yes it is really difficult to break into this space. But don’t throw you hands in the air and give up hope. There are still heaps of opportunities to get new business sales leads from Google through SEO, if you know what you are doing and this is where we step in and can help you out.

home-loan-mortgageLet’s be perfectly frank and honest about this. Getting to page 1 of Google for the holy grail of all mortgage broker keywords is nearly impossible, unless you have seriously deep pockets and are willing to commit to a log SEO campaign. That is a SEO strategy greater than a year. If you expect to be on page 1 in less than that then you are being unrealistic; especially in this niche. It’s just too well inhabited by home loan companies and banks that have been doing SEO for a long time. Essentially, the head start they have on you is huge but it is not insurmountable.

As stated previously if you really want to rank for the keywords:’ home loans or mortgage brokers, we can get you there but you have to be willing to stick to a plan. In the interim, there are other juicy high traffic keywords that still have heaps of traffic and will bring in large volumes of inquiries through to your website.

We call these keywords the ‘low hanging fruit’, these are keywords that are much easier to rank for and will start to bring in results much sooner. Keywords or phrases like:

How much can I borrow?

Home loan calculator

Home loans ( and from this we can base it on any capital city or even drill down further to suburban locations….think Bondi, Neutral Bay etc)

Home loan repayments

Mortgage broker ( use any local suburban location here)

Compare the best home loans

How to find a mortgage broker

Pre approval home loans

From the phrases above you can see that there are other terms people use to search for information related to anything to do with home loans.

You can be really sneaky and add a page on your website about the financial institutions you deal with and then optimise this page for keywords like: ANZ home Loan rates or Westpac home loan interest rates.

If you follow this method you will find that you will start to generate site visitors without having to actually rank for the keywords home loans. The best news is that whilst we are building authority into your domain name and pushing these ‘long tail’ keywords we will also be pushing the home loan keyword so that eventually ( we cannot give you a specific time frame) these main 2 keywords should start to climb rapidly.

So all this is really good news:

> If you are part of a large home loan group or you are a franchisee that wants to rank locally for want to rank locally and establish a local, loyal client base.

> If you do not want to spend a fortune on Adwords and prefer (which is the best idea) to rank organically.

> If you are a marketing or brand manager in a home loan company and have been given the task of ranking your companies website on Google to generate new leads.

> If previously you have never thought about doing this because it seemed out of reach and an almost impossible task. SEO has basically leveled the playing field and allowed smaller players to enter the market and be competitive. No longer can the likes of Aussie, Mortgage Choice or Wizard sit back and say with certainty that they are going to be on page 1 of Google forever. This simply won’t happen as more and more small Australian business / companies compete for this position.

SEO has opened the gates and those long established players now need to be very wary of other companies in this space.

Moving forward, if you are thinking about starting an SEO campaign to get quality new business leads why not speak with us here at SEO Sydney Experts. We have been able to rank unbelievably competitive keywords in super hard niches. After all just have a look at what we have been able to do for our own website for the keywords: SEO or SEO Sydney….we are # 1 . So just imagine what we can do for your Google rankings.

Big Brands Need SEO more than ever

Most big name brands do not need to do SEO, they are well known names and everyone has heard of them. They really do not need to invest large sums of money into any type of SEO because they are ranking already. Think; Coke, Toyota, Fuji Xerox or even Nike. All you have to do is Google their name and their brand should appear. SEO for these big names is a bit of a waste of money unless they are looking to attract a local market or a looking to attract customers based on keywords relating to services or products they provide.

seobigbrandsLet me elaborate on this a bit further. Let’s say for example there is a Toyota dealership in Sydney or Melbourne and they have car dealerships in various suburbs, then they are going to want to rank for this when customers type in say Toyota Sydney. This is where local SEO can really help and if you follow some simple rules and steps then your dealership will appear in the maps section as well as organically.

Those big brands with local franchises or subsidiaries need to register their business with Google and have all the correct details as well as submitting their profile to top citation sites. Once all this has been completed their rankings should appear locally.

Big brand names like most pharmaceuticals also need to rank for their brand name specifically like Johnson & Johnson or a Pfizer but they should be targeting very heavily with an SEO campaign all the low hanging fruit that is associated with their individual products. And like all pharmaceuticals they generally have more than a handful.

Let’s say J & J has a new cough medicine coming on to the market and they want to gain traction in the market place, the best thing they can do is build a micro website around this cough mixture and implement a SEO campaign based on all keywords associated with: cold and flu medicine, cough medicine or even children’s cough mixtures. This should all be backed up by a solid social media marketing campaign to reinforce the brand and the product.

SEO for pharmaceuticals and other big name brands is critical if you look at it from this angle. Let’s go back to the Toyota brand. Whilst they may not look to optimise the keyword Toyota, they may look at SEO for keywords that are associated with their products. They may have just launched a new 4 wheel drive and should therefore be looking at ranking for keywords like 4 x 4 wheel drive or off road vehicles / cars. This is what your customer base is searching for and if you are not there then you may loose market share to the likes of Mazda or Ford who might have sites optimised for these words or phrases.

They may have just released a new family sedan and rather than focusing on keywords like family cars (which is probably not a bad idea) they may look at others such as ‘safe family cars to buy’ or ‘ family wagons’.

There are so many keywords that big name brands can look to optimise to improve their site visitors, web traffic, and overall revenue. If these big name brands ignore the fact that yes they name be a household name and this should be enough to carry them through the next year, they are mistaken. They will loose market share.

The internet, especially Google has opened this space wide enough for small players to establish a niche, optimise keywords through SEO and start to penetrate the market. Social media combined with web design and SEO has essentially put an end to big name dominance online. Small businesses with the time, and willingness to compete in this space by using digital strategies can be a big thorn in the side of multi nationals. And, this can happen all very quickly.

The viral effect of social media can mean that obscure brands and start ups can become big very quickly. The internet has allowed these people to disrupt the status-quo by simply knowing what to do when it comes to digital marketing.

Nothing remains constant. We have seen this with new brands becoming household names in less than a year and completely shifting the market. Think Air B n B, Amazon, and ebay. So if you are reading this and you have a small start up and want to grow incredibly big get in touch with us here at SEO Sydney Experts. Alternatively, if you are part of a big name brand and you can feel some small businesses biting your heels you better start paying attention to the digital environment and be very reactive very quickly.

SEO is the trigger that will protect you real estate position online. If you are yet to embrace the powers, full potential of SEO for business and the huge benefits it can bring to all companies ( no matter the type or size)  I suggest you start speaking with agencies like us.

8 reasons why your business needs SEO

8reasonsIf you want more business then you need SEO or search engine optimization. There is no way out of it and there are simply no other platforms in the digital space that can deliver the kind if results that Google can for generating new business leads. If you are not on page 1 of Google you are going to be seriously jeopardizing the chances of your business succeeding. Sure, you can try other marketing channels but at the end of the day when you have exhausted all your avenues and given everything a good go, you will always end up wanting SEO. How do I know this? Because I deal with businesses daily who have started SEO campaigns, then stopped, tried other options only to then wish they had never stopped in the first place. Basically SEO rules and following are 8 reasons why your business should invest in SEO.

# 1 It really works – There are people out there that say SEO is dead and it’s all about publishing quality content. Well I say that’s total and utter crap! SEO works and we prove this daily with our ability to rank businesses on Google through our proven SEO techniques. I am not just saying this for the benefit of this article and to drum up business. I am saying this because it is a reality. Businesses who have been let down in the past by previous dodgey SEO agencies and feel that SEO doesn’t work, they are wrong. They should have come to us in the first instance.

# 2 It is here for the long term– SEO and the techniques used to rank websites are here for the medium to long term. Google is not about to radically implement any new algorithmic changes soon. As long as you continue to use ethical, white hat SEO techniques your website should be safe.

# 3 It is actually quite cheap – If you look at other forms of marketing such as PPC / Adwords, print, TV or radio, SEO comes in as great value. If you choose the right SEO agency you will have a great ROI. Choose badly and the whole thing will go pear shaped – but that’s for another topic. If you have ever done a PPC campaign you will know how outrageously expensive it can be. This is why it’s so VITAL to find a really good SEO company.

# 4 Google dominates – Let’s be realistic here. Where do you search? I will bet any money it’s Google and if you want your business to be found online, especially Google, then you need to be doing SEO. About 90% of all online searches in Australia are done via Google. Think about this statistic for a moment. Think about where you would like to position your business online and how you are going to go about doing this. It all comes down to 3 simple letters S E O!

# 5 Mobile search means you need SEO – People especially your customers basically live on their phone. I know I do and if I want anything at all the first thing I do is go to Google and start searching. If your business does not come up the the first page, there is no way on earth I am going to scroll to the second page. It’s too much of a hassle and I have sufficient faith that Google has delivered some really good companies for me to choose from on page 1. Why would I bother looking further? This is the same attitude that every consumer has world wide. This is such an important reason why SEO is fundamental to the success of your business.

# 6 Your competitors are doing it – Watch out your competitors are doing SEO and this is why their business sis growing quicker than yours and this is why you are slowly loosing your market share. Don’t think that this is not happening right before your eyes, because it is. Your competitors will get the upper hand and possibly put you out of business unless you start to realize that the only way you are ever going to beat them is through engaging an SEO agency like SEO Sydney Experts. This is the reality of the digital space in 2016 and you better start to embrace this advice or else you will loose BIG TIME.

# 7 SEO creates industry authority. If your website is on page 1 you immediately become more trustworthy. People over the years trust Google and what they rank on page 1. If your business is there it must be the best there is. So look out for the flood of new inquiries. It will happen if you do SEO the right way.

# 8 Make the right choice. I wanted to make the last point all about choice because I have mentioned it here. Choosing the right SEO company is not easy. There are so many cowboys out there fronting as SEO companies that promise you the world if only you sign up to their contract. They will tell you that you do not have to pay them unless they can rank say 10-20 % of your keywords or you can try them free for a month or even worse they will offer you a SEO guarantee & page 1 rankings. All of these statements are false, misleading and are the type of companies you should avoid. Keep an eye out for this. If they start promising you all these great things where you do not have to pay, simply hang up the phone. Don’t be afraid to be rude, just hang up on them. They certainly will not be afraid to take your money and do nothing. I am warning you businesses out there reading this blog because I speak to so many people every day that have fallen victim to these kind of scams.

If you are still unconvinced about the importance of SEO and how it can benefit your business please get in touch with me Steven on 02 9360 8514. Even better, why not come in for a face to face meeting.

Lost SEO Ranking? Don’t Panic, We Can Help.

If you have lost your SEO rankings and what I mean by this is that your current rankings have absolutely tanked, the trick is not to panic. Why? Because we know how to get those rankings back to where they were.

But, before we go down that path you have to ask yourself how did I get my website and business into this situation. Again, don’t feel to bad about this as around 40-50% people who call us up are in this predicament. It’s not a one off scenario. You might feel like you have been singled out and picked upon by Google, but I promise you haven’t.

rankingsdownSo now you know you are not the only 1 out there suffering, let’s analyse why you are here.

The reason why you have lost your SEO rankings is that the SEO agency you are using has implemented ‘black hat’ or really dodgy SEO. This is so common it’s incredible. I hate to say this but most SEO companies have no clue about what they are doing and are just really sales machines to get your money.

They use all these types of incredible far slung, fraudulent sales techniques, to try to trap you into signing up with them for a minimum period of 12 months.

You will know what I’m talking about if you are the victim of one of these scams. Phrases like: SEO GUARANTEES or NO RANK NO PAY or TRY US FOR 1 MONTH FREE OF CHARGE AND SEE IF YOU LIKE US should sound really familiar.

It is these types and kinds of statements that have lured and suckered many really well intentioned businesses into their pit of depravity and their scams are designed to prey on the naivety of the innocent. Basically this is why your rankings have vanished. The SEO agency who sweet talked you over the phone with the promises of seriously unrealistic rankings are now the ones to blame. Essentially your SEO agency has left you in a complete mess. It’s now time to ditch your SEO company and look at a solution. This is where we can help.

Basically, they take your money and do as little as they can with the funds as they use this to refinance their Google Adwords campaign to trap more suckers like you. If any work is being done it’s simply off shored overseas and put in the hands of some novice. This is why your websites rankings have tanked.

I could go on about all the over reasons such as your websites on page content and graphics being non compliant or that you have ripped content off from someone else and basically plagiarised their website but this list is far too long. I prefer to concentrate on the main contributing factor and that is cheap / nasty / dodgy / scam focused SEO cowboys that have no business ethics. I am amazed at the bravado and front that they put on. You can see it on their websites in plain sight. They are screaming guarantees and promises of ranking 20% of you keywords on Page 1 of Google within 90 days. They even have videos of themselves selling their services and fake offerings. Be warned guys ….

OK, so what can we do to help you get out of this mess and stop the panic.

Well, let me begin by first stating that the process is not quick it can take a couple of months but at least you can be safe in the knowledge that everything done in terms of your SEO campaign moving forward from this day onwards is going to be completely compliant. Unlike your past practices we will abide by the laws set out by Google including removing your penalty.

Essentially, what we have to do is conduct a full back link audit and loo at ways of getting rid of these toxic links. Once we have proved to Google that we have made a serious and realistic attempt at this we can then look at what’s called filing for a request fro reconsideration. From this point onwards we are in the hands of Google.

BUT, I want to reassure you folks reading this blog who do find themselves in this precarious and terrible situation. We have been able to help companies before so please stop worrying. We will clean this mess up for you and restore your business and website rankings.

All you need to do is get in touch with us on 02 9360 8514 and we will take immediate steps at reversing this Google penalty.

Why Most People Leave their SEO Agencies

One of the most common complaints I hear from people are that their current SEO company is really bad with heir level of customer service and communication. They tell me how frustrating it is and how they wish they could get out of their contract and switch SEO agencies. If you are on the look out for an SEO company to help with your Google rankings then I thought I would give you an idea of what is really annoying people when it comes to their relationship with their SEO providor. Be on the look out for these signals as the last thing you want to happen is to work with a sub standard agency.

leavingseoagencyProbably this biggest complaint I hear is the level of customer service. People tell me how aweful the experience has been from the moment they signed up. They tell me that the sales person was great over the phone to begin with but as soon as the contract was done, then they were a ghost.  There was no contact and you were passed from one account manager to another. No one really cared about your business, they were not interested in what you had to say, they couldn’t give a stuff if you called or emailed them. As far as they were concerned you were locked into a contract, committed to pay your monthly fee for the year and that was that.

If you tried to complain you were told that things would improve and that they would take responsibility for your account. Again, the same issues arise. All front but no substance. This is the issue confronting so many small to medium sized businesses nowadays that choose to use a larger SEO agency that they find on Google – ( these are the SEO companies that pay big bucks to have ads on page 1 – you know those ads..the top 3 positions).

The issues only get worse when these blatant rip off SEO companies ( who have a huge staff turn over because they are under so much pressure to make the sale) when you find that over the past 6 months you are on your 4th account person. It ends up like you are dealing with a large telco or internet company, where no one takes responsibility because no one cares.

Lack of customer service combined with a massive staff turnover compounds business owners frustration when it comes to their SEO company.

The other massive compliant I hear is the lack of results and passing the buck onto Google. This is basically the worst complaint as these SEO companies are simply out there to take your money and do nothing with it. Because they pay an absolute fortune to be on paid ads with Google, they need to somehow fund this. Guess what? this is all funded by your monthly fee. No wonder your rankings are going no where. When you try to complain and ask the legitimate question of why their rankings have not moved in the last 6 months, they simply blame it on Google’s algorithm changes.

This is a common excuse and used all the time to put your off the scent and shut you up. I mean, how are you going to argue with them. They are seasoned veterans at these kind of palm off tactics. basically, you haven’t got a leg to stand on. Why? Because you signed a contract with these guys and in the small print ( if you bothered to read it) it will say that they do not have to rank your website – THIS IS SO COMMON AND HAPPENS TO SO MANY BUSINESS OWNERS.

You may ask, how do I know this? Because at SEO Sydney Experts I speak to at least 2 to 3 people who are in this situation. They have made the wrong choice to begin with ( this was probably made because they were offered a super cheap SEO package or they were promised unrealistic rankings) and they are now paying the price.

So if you find that you are:

> given the cold shoulder over the phone
> no one gets back to you OR if they do it’s a week later
> spoken too abruptly with a bad attitude
> constantly blaming Google for their poor rankings
> find that you are on your 2nd, 3rd or even 4th account manager
> not getting reports on a monthly basis
> when you call the office it diverts to a call centre
> always communicating via phone or email and are discouraged from a face to face visit
> not getting answers to your questions
> being lied to

then it’s time to make a switch from your current SEO company that is actually harming your business. Get rid of them. Move on. Do anything you can to get out of the contract because these guys are not doing you any favours. Trust me when I tell you this because I see this happening daily!

The longer you stay with them and the more you procrastinate, the worse off you will be. It’s time to leave your current SEO agency.

If you want to see why so many businesses stick around with us year after year why not get in touch with a team that cares – 02 9360 8514.

You will see a different level of customer service and Google rankings – just check our current organic page 1 position as an example. We are not paying to be there. We are there because Google thinks we are the BEST – THAT”S WHY THEY PUT US on page # 1 for SEO and SEO SYDNEY.