SEO Works, Believe me when I tell you this!

For those of you that have never heard about SEO or have never tried it before let me tell you 1 thing very loud and clear. SEO works and is the only way that your business is ever going to get to page 1 of Google. If implemented properly SEO will boost your online rankings more than you thought possible. But like with everything in business there is a catch; you have to sort out the bad SEO agencies from the good ones and this is a hell of a lot harder than it looks.

For most businesses  looking for a SEO agency they will just do what everyone else does and that’s type the words SEO into Google. From there they will choose the first 3 to 4 companies they see and make their inquiries. This is where the problems start cause Google’s first 3 results are always Adwords and this is not what you should be choosing. 

seoworksSEO companies pay a lot of money to secure these positions ( in some cases $50 per click) and they need to convert every inquiry into a sale to make it worth their while. This means they are going to offer you ridiculous SEO guarantees and promises which are simply not achievable in order to secure your business. Once they have you they will use the money you pay them every month to refinance their adwords campaign to get more suckers ( ooops I mean businesses) on board with them. It’s a complete scam, a scheme designed to make them rich and you poor. They will lock you into contracts, tie you up for a year and basically hold your business hostage causing severe and in many cases damage that can not be repaired. I have seen countless businesses who have made the wrong decision about choosing an SEO agency suffer because their website has been so messed up that they have had to ditch it and start again. It happens each and every day and Google smashes these sites due to non compliant SEO works carried out by these scammers. Be on the LOOK OUT and STAY very ALERT!

So what ever you do look for companies that are ranking organically not in paid ads on Google. This is really the very best way to initially start your search for the right type of SEO company. Once you have 2-3 of these agencies make sure you pay them a visit to go over your campaign. 

Get a feel for what they can do and how they can help you and if they seem a bit dodgy ( even organically ranking SEO companies can be dodgy as they have spammed their way to page 1 – these results will crash BUT you will never know – so use your business instincts here), move on. You only want to be working with agencies that you feel you can trust and are dependable.

So why is SEO the best way to help my Google rankings?

Many SEO companies will tell you and swear blindly that SEO is dead and that Google is on the look out for any type of SEO activity and will penalise sites blah blah blah. These are the type of people who say the only way to help improve your organic rankings is via publishing content and working your social media platforms. Well guess what? These companies are content & social media marketing agencies so of course they are going to push this angle. They know nothing about SEO or Google and they are doing you a disservice by shoving these lies down your through. Again, watch out for these type of companies as they have their own agenda and will trash any form of SEO to get you to sign up with them. 

SEO is implemented correctly is the process of back linking and Google loves this. If your agency is able to work a back linking campaign that is compliant and organic then this is the only real way that Google can tell your website has authority and they are going to reward you for this activity – BIG TIME!

Without going into too much detail about how SEO SYDNEY EXPERTS implements it’s back linking campaign all I can say is that if it is implemented in a balanced, methodical and sustainable manner then your keywords will start to climb. If this is done in a consistent manner month after month ( without stopping) then these back links will send ranking signals to Google and your core keywords will rise even further.

Many people ask me how long they should keep doing the SEO. My answer is indefinitely. Basically, you cannot stop the process once you have started it unless you want to see your keywords start to drop. This is the thing with SEO and this is the reason why many businesses take a start/stop approach with it. They get scared at the monthly fee and if things get a bit slow the first thing they do is cancel the SEO. 

WRONG!

This is the worst thing they can do and it’s a real pity that they have this attitude. Because if they are prepared to stick it out, be patient and understand that the SEO process can take many months and in some cases a year, then they would see the real benefits.

For your keywords to remain solid on page 1, Google needs to see these back links pointing towards your website on a very regular basis ( note – you cannot simply throw a thousand back links at your site and think this will work as it’s a trigger to Google to penalise your site), month after month. There is no stopping as you need to keep ahead of your competition and this is why it’s an ongoing campaign.

Having said all that you really shouldn’t mind paying for your SEO as it’s going to be very rewarding to your business once you are dominating your niche on Google. 

For those businesses that have been on page 1 and have seen their businesses grow you will know what I am talking about. For those newbies that are just starting out you must believe me when I tell you that you can try all forms of adverting you like. But nothing and I truly mean this, nothing can compare to a great Google ranking. To achieve this you must make the right decisions from the start. 

If you are still unconvinced please call me on 02 9360 8514 and I will clearly explain to you how good SEO can be for your business.

 

Can Your Business Really Afford SEO?

seobusinessIf you rely on Google for sales then you need SEO. But, can your business really afford a proper SEO strategy? Many people think that they can try to enforce a strict budget and try to save as much as they can when it comes SEO, but this is the wrong way to go about it and will only end up causing more harm to your business. Essentially, if you do not have a healthy SEO budget them you might as well forget about it.

So why do you need a decent marketing budget when it comes to SEO? Because those agencies that offer you cheap search engine packages for ridiculously low prices are simply out there to scam you. It’s a scheme to fleece you of your money and it’s a very common practice.

Let me elaborate on this a bit more. Say for example you are in the medical industry and you want to rank for keywords that are seriously competitive like: cosmetic surgery Sydney, tattoo removal Sydney or even dentists Sydney CBD, then you are going to need a very healthy SEO budget. If you think that you can rank on page 1 of Google for any of these keywords by simply having a shoestring budget of a couple of hundred dollars per month then you are dreaming. This just won’t happen and following are reasons why your business will never rank on Google with a slim budget.

# 1: The existing websites who are already on page 1 have been doing SEO way longer than you have and already have a head start. Some websites sitting high up the rankings will have been building authority to their URL for many years so you have to play some serious catch up. Doing this is not as simple as it would seem. I know so many businesses that are sitting on page 4 or 5 and want to get to page 1 really quickly. To get there you need a slow, even-handed approach to your SEO. If we try and rush it, Google will detect this unnatural link building spike in activity and you will be penalised. I know a lot of businesses that have tried to pressure SEO agencies into this type of activity and the end results are disastrous. We end up having to pick up the pieces and get them out of the penalty. It’s a tricky scenario. On the one hand you want to be ranking very quickly and we do have the means to expedite the process but on the other hand, we know the consequences. Slim budgets are often aligned with SEO companies that offer cheap rates and in turn propose SEO shortcuts with sugar coated quick results that last a few weeks or months at best. Ramifications are hideous. You will find that agencies like us that charge an appropriate fee for SEO are the type of companies that will deliver long term, sustainable results.

# 2 SEO takes time and resources. Like any other professional service, we need to spend time working out the best strategy for your website, analysing the competition and looking at ways to out rank them. All this takes energy and resources and this must be paid for. Plus you are paying fort our strategy. At SEO Sydney Experts we have spent years fine tuning our SEO skills. We are literally studying Google algorithmic patterns and ranking trends on an hourly basis and it’s this type of intellectual property that you are paying for. Basically, you are getting the very best of the best working for you and this does come at a price.

If you want to cut corners, save a few dollars then by all means go with a cheap agency but what ever you do, do not expect to see any decent realistic rankings. Bargain basement SEO is usually accompanied by what is deemed ‘out dated’ SEO practices. These guys will use the most primitive and cheap SEO techniques ( cause that’s all you have paid them for), in an attempt to rank your website. They will use as many free ‘black hat’, non Google compliant methods to boost your website, but if there is one thing I can promise you toady as I write this blog; nothing will happen. In fact, if you have any type of ranking, say for example you were on page 2 and were hoping that by investing a few dollars for a few links you would get to page 1, the opposite will most likely happen. You will end up on page 5 or 10.

This is how it works when it comes to Google and businesses really need to understand the fundamentals of SEO and Google before the spend a cent on their marketing.

The formula goes like this: lack of SEO understanding + cheap SEO packages + dodgy SEO companies + inadequate SEO strategies = Google penalty.

# 3 Cheap SEO offerings in nearly all cases are all about a one dimensional approach to your SEO. It’s a case of throwing a few back links your way and praying that something will happen. Many SEO companies will string you along for many months and say that their strategy will work but you need to give it time. Meanwhile all you are doing is throwing money at a useless campaign that won’t work. It’s a waste of good money and all the while you are loosing client’s to your competition that has the appropriate SEO budget and is doing things the right way. Basically, you only have yourself to blame.

SEO and internet marketing is so much more than back linking. It’s about content marketing, social media, analysing your websites performance for maximum conversion rates. It’s a full digital campaign and all of this needs funds.

In summary all I can say is that if you want to sleep easy at night and have confidence that your Google marketing is being looked after in a professional manner, then you have to work with a proper SEO agency. Simply, hooking up with an outfit that has sold you their services purely on price and unrealistic rankings such as 90 day SEO ranking guarantees OR free SEO for 2 months, is a bad way to go about your business and its a mistake we see many SME’s make.

You must be realistic when it comes to SEO and have a mind set that you need to pay for this service. Just because the concept of internet marketing might be alien to you, does not mean that you should not do your research and make an informed decision based on the evidence presented. I have witnessed and seen far too many people get absolutely hammered, smashed, ripped off, totally caned by choosing the cheapest SEO on offer.

Think carefully about it. If you can’t afford SEO and if you are not prepared to invest in this part of your marketing, then don’t even start the process. Forget about it for the time being till you are ready or at least have the funds to start it properly. This might be hard for those new businesses looking to get on Google and don’t have a lot of money to invest. But, again even if you are small your internet marketing budget should be your main priority as you need to generate as much traffic as you can to your website.

Still confused? Please give me a call and I will explain the entire SEO process to you on 02 9360 8514.