Lead Generation, Why you need to build Dedicated Landing Pages

If you’re serious about generating leads for your business then you need to create dedicated landing pages that are designed specifically to capture more leads. Landing pages like this are extremely relevant to the product or service they are promoting and are rich in detailed content, hot buttons and call to actions designed to capture the attention of the consumer. These pages are there for 1 reason and 1 reason only. To get as many leads as possible.

These pages will typically tell the potential customer only the necessary bits of information that are designed to entice them to call you. Our experience is that if designed and implemented properly these landing pages should double or even triple your conversion rates when they are compared to your normal web pages – even if they have similar copy.
So, what do you do with these landing pages
The main objective here is to convert browsers into buyers so there are various ways that you can utilise these landing pages. 

Firstly you could use them in your Adwords or PPC campaign. Dedicated pages like this have a terrific rate of conversion and Google will place a higher value of pages like this, reducing your cost per click and putting you higher up the Adwords food chain. Basically, the more relevant the page, the more Google will want to promote above other paid ads.
This leads me to the second point. If you are promoting a very specific product or service then these landing pages are great for SEO purposes. The rich relevant content will get indexed by Google and with a little help for your SEO agency ( like us here at SEO Sydney Experts) these pages will rank. For example if your a removalist in Sydney and are trying to promote a service you have like ‘ office relocation’ then a dedicated landing page strictly about this service will do fantastic online. We can design and build a seriously conversion focused landing page, add some SEO and presto, this page over time will start to rank highly. A point to note here. Only use an SEO agency that can prove to you their SEO abilities. This process will not work if you are using a dodgy agency.

landingpagesA dedicated conversion focused landing page is different to a normal web page as there is not as much information there to distract the visitor. In some cases it may be 1 grab statement with an inquire now button. Ideally, in these cases the simpler the page the better the conversion rates. Obviously for SEO purposes you will need content but this can be below the fold where it will have little impact on the user experience.
Landing pages are also great if you have a sale or a special on a certain item and want to push it hard online. You can not only promote it through SEO and Adwords but you can also use your social media platforms to get your message out there to your customer base. All you need to do is have the page designed and built and then you can use the URL as a link on Facebook, Instagram, Linked In and Google +. People simply click on the link and presto they land on this wonderful new page that is so enticing and so conversion focused that they will find it hard to leave without buying.
Be critical and monitor performance

These pages are all about increasing your revenue so you need to monitor this carefully. Use analytics provided to you by Google to check the amount of traffic these pages are getting to see if it is worth the investment. This is especially critical if you are spending up big time on adwords. If they are converting and bringing in a positive ROI, then it might be a good idea to look at doing another page and following the same formula. We know it works if its done properly. Why? Because this is one of our core services and we have been able to help businesses across Australia generate better quality sales leads very quickly. For more information on how you can start to grab your share of the market please call us on 02 9360 8514. This is not rocket science, we know what works and we know the best ways to implement this.

9 must do’s for your eCommerce website for better SEO

All eCommerce websites live and die by their Google rankings. Because they are selling products online the position of their Google ranking is critical. This is why all eCommerce websites need to be audited regularly to help with their SEO rankings. Google is on the look out for any invalid or non compliant ‘on page’ SEO and will deliver punishment through website penalties for those sites that do not adhere to their strict guidelines.

Following are 9 things you should be regularly checking on your eCommerce website and if you follow these you will be on the way to better SEO rankings.

1) Get rid of thin or duplicate content.

There is no two ways about it; Google loves content and the more you have for it to crawl the better off the sites overall rankings. We tell our clients that the more content you can post the better off you will be. What website owners need to be on the look out, especially for eCommerce websites is where product descriptions can be duplicated. You might be selling the same product as someone else and the description you provide can be the same over many sites. This is going to affect how Google ranks your site as it prefers unique copy and will reward sites for this. If you are a reseller and have been provided the product descriptions from a parent company, then you need to look at rewording the product content site wide. Duplicate copy just devalues your sites authority and in turn will harm your SEO efforts – perhaps even get you what is known as a Google penalty. Get on top of this quickly. As soon as you make these amends submit your site for rei-ndexing and you will see a difference.

You also need to look at your pages throughout the site. Google algorithmic updates now look at thin pages with little or no content as something to flag. Make sure that all your pages are descriptive with unique well worded copy.

How can you avoid duplicate content?

  • Make sure that what ever you do, the product descriptions are written by you for your website. Never copy and paste descriptions from the suppliers website – THIS IS A KILLER!
  • You have to get your web developer to use robots.txt to seal off any duplicate areas of a web page. This is essential for all headers and footers.
  • Use canonical tags to deter against any future duplication. Speak to your SEO agency about this important point.

2) Try using Canonical Tags

Canonical tags will let Google know which part of the ecommerce site is permanent. If many users are coming to the site through different paths, Google sees this as multiple pages and will divide your page authority. This is really bad for SEO purposes. To avoid this you need to insert Canonical tags so Google will not index these pages. This will avoid duplicate content issues in the future.

3) You have to look at balancing your link equity

If you have pages that you do not want to get indexed for whatever reason you will insert a ‘no index’ or ‘no follow’ into the code. This will stop Google trawling through these pages. The issue here is that these pages may have some authority and if there are internal links here they will not pass any of this on. You have to tread carefully and understand the nuances and affects site wide of telling Google not to follow certain pages.

4) Use correct URL structures

All eCommerce sites face the same issues of URL structures. This is thanks to the product pages that need to be correctly worded and have the best URL structure possible. If the consumer is to find their way around the site and if Google is going to be able to easily index all pages and rank them, then the URL structure which describes the page has to clearly reflect the product. This has got to be done site wide in a uniform manner. When doing a site audit for SEO purposes, you have to make sure your URL’s are pristine. There are issues with older sites that may be using old content management systems that do not automatically format the URL structure. This is the main reason why we use WordPress as our preferred CMS as it doers this automatically and if you don’t like the way it displays you can always adjust this manually.

5) When was the last time you updates your sitemap?

If you have a massive eCommerce site and Google has to trawl through all these pages just to get to the new ones added, this will delay the ranking process. Not ideal in the highly competitive online market. You want to be indexed and ranked as soon as possible. For better efficiency, update your site map with the new pages. This will get your product to market a lot quicker via better SEO rankings.

6) Add Schema Markup to the site.

This doesn’t have a direct correlation with rankings but will not hurt them either. It just gives users/customers a better experience by allowing prices and reviews to come up in the SERP’s. This puts you in the drivers seat when it comes to what data you want Google to index.

7) Have better taxonomy for easier customer navigation.

OK, so what do I mean by this. It means that its easier for customers to navigate their way around the site if there is a broad navigation structure with fewer drop downs as opposed to a thinning structure with long complicated drop down menus. Simplifying this will keep users on the site creating a better user experience, they stay longer on the site and this in turn, helps with the revenues and rankings. Knowing this is vital – your web designers and developers should have taken this into account when presenting initial wireframes. Remember a wider more open taxonomy is far better for Google to crawl and will help in your SEO.

8) Speed up page load times.

This is a no brainer and you should always be on the look out for increasing your websites load speed. The standard e-Commerce website takes 5.5 seconds to load – with a 1-second delay equaling a 8% drop in shopping cart abandonment. The Australian Bureau of Statistics has shown that website load speed are slowing by 25% per year (which is hard to believe given all the new technologies available), so there is a gap in the market for super quick websites.

9) Ditch any bad SEO companies

Lastly, if you are using a SEO company to help boost your eCommerce websites rank9ings for gods sake make sure they are performing and never use an agency that has had to pay to be on page 1 for any SEO related keywords. You can be as compliant as you want and have the brightest and shiniest website ever, but if you are with the wrong SEO agency nothing can help improve your rankings, because what you do ‘off page’ is as important as what you do ‘on page’.

 

Website penalties and the best way to avoid them

Getting your website penalised by Google is now a lot more common than you think. A Google penalty is when your website has been singled out by Google for either non compliance issues or for spammy , inorganic SEO practices and this has resulted in your website loosing it’s ranking. It’s a horrible position to be in and when it happens to you the feeling you have is utter sickness.

If you are like the rest of us and rely on Google for your website rankings, then you MUST take necessary steps to avoid this ever happening to you. If you follow these then you should be fine for now. Remember Google is always updating it’s ranking algorithm so you need to always be on the look out for compliance issues. What is working today may not necessarily be working for you a year later. Unfortunately, the goal posts are forever shifting. This creates a massive challenge for SEO agencies like us that need to protect our client’s online position.

Lucky for those businesses that engage our services because we make sure we are always compliant and on top of any future algorithm updates.

Be on page compliant: make sure you have all the correct titles and descriptions and ensure page download times are kept to a minimum. Lengthy size load times will not only harm any rankings but it also aggravates people.

Write loads of content: Google loves content. You have to make certain that all your pages on the website are descriptive and quite lengthy. Short 2 sentence pages are really going to harm your rankings so be prepared to either write a lot or hire a copy writer.

Blog away: As per the above point, Google will index pages that are informative and are on topic. Blogging is a top way to get your message out there to prospective clients, plus it builds your websites authority. So make sure you post between 1-2 blogs per month. I know this may seem like a hassle but you have to do it. Either blog away or get someone to do it for you.

Unique content: You have to write copy and make certain that you have not plagiarised anything from any other website. Sure you can reference a website or link to it, BUT NEVER copy content. It will kill your rankings very quickly.

Make sure the site has no dead links that go no where. This can easily happen if you are migrating an old site to a new site. You would have to implement 301 redirects and if this is not done properly you can loose rankings.

small biz

Probably the last and most important tip in not getting a Google penalty and I really want to emphasise this point is that you cannot engage the services of SEO agencies that:

– offer any type of SEO guarantee – this is a complete scam and a fraudulent attempt to get your business. These operators are nothing short of con artists that are out there to rip you off. Guarantees cannot be given as you are trying to rank on Google and this makes it impossible to offer certainty as Google is not a constant. I cannot tell you how dangerous this is and to believe them is internet suicide. These are the companies that will end up getting your website penalised as they are there purely to make money for themselves. Roughly 40% of all the work we do is helping poor businesses get out of penalties because of shody SEO techniques.

– are not able to rank organically for themselves and have to spruik their services through Adwords. All you have to do is Google the words ‘SEO Sydney’ and you will see what I mean. There are heaps of ads up there all promoting guarantees and try before you buy – AVOID THESE AGENCIES LIKE THE PLAGUE!!! This is a massive warning. Why? Because SEO is all about organic rankings and if they are unable or incapable or ranking their own website for a service they are offering, how are they going to rank yours? See what I mean. It’s a big scam and the links these guys will give you are horrendous. Make sure you choose your future SEO partner wisely!

If you follow these tips (especially the last 2 points) you will be well on your way to staying out of Google cross hairs and less likely to incur any penalties. If you feel like you have been bad in the past and feel like you may be heading towards getting a penalty( you will know if you have done anything dodgy OR used a bad agency), then it’s time to take action and speak to the best SEO agency in Sydney – as of today the 2 March 2106 we are sitting at position # 1 for the keywords SEO and SEO Sydney. That is how good we are. So please get in touch with us to help preserve your rankings. But, if you have noticed a drop in business and think you’ve copped a penalty please give us a call on 02 9360 8514