Hacked Websites and it’s negative SEO effects

If there is one certainty in the world of web is that your website is not 100% safe. In fact, if you have not taken the necessary precautions then chances are your going to one day get hacked. Now you might be thinking that this will never happen to me, but believe me when I tell you that websites get hacked all the time and it’s a lot more common than you would think. We speak to so many people that have had some type of hacking issue. Whether it’s a virus, malware or some malicious script, code or link put onto your site, it does happen.

If you have a web developer (who knows what they are doing) who is on your staff then a hacked website might not be an issue. But for the majority of businesses in Australia this is a luxury and getting immediate access to a developer can be difficult.

How can you tell if your website has been hacked?

This is easy. All you need to do is type your brand name into Google and if nothing shows up then Google has de-indexed your site because of this issue. After all, if there’s a nasty image on your website (placed there by the hackers) Google will not want this in the search results; hence it gets de-indexed.

Another way to tell is if there is a sudden drop in your rankings. This is a tell tale sign that something dire is happening.

What should you do if you have been hacked?

Well, the very first thing is not panic. I know this is hard but you must be calm and follow these steps:

#1. Call the people that developed your website and if there is no answer or luck with them speak to your hosting providor. They will be able to immediately see if the issue is due to hacking and they may be able to fix this very quickly for you. What they will do, if they have back ups of your website is restore the latest un-hacked, clean version.

# 2. If point 1 does not resolve the issue, try to get in touch with a developer that can actually fix the issue and prevent this from happening again. The problem might be that your website does not have the latest plug ins and updates and was therefore easy to penetrate. These developers must ensure that they go through your website thoroughly, looking for any issues and make sure they plug these holes.

These are really the only 2 options you can take. Firstly, you have to identify the issue, delete it and then clean up the site and make sure this does not happen again.

What are the SEO implications for a hacked website?

Basically, they are terrible. If Google has de indexed your website and you have not fixed the issue then the site will remain this way. You will loose all your rankings and your sales will ultimately drop. This is a disaster if you rely on Google to generate leads or even worse, if potential clients are searching you’re your website and can’t find it. Total disaster!

Another form of hacking is where they are able to infect your hosting environment and if this happens then your hosting company will take the website down. Being offline and having downtime is really bad for your SEO as Google takes down times very seriously. They want to promote websites with near perfect uptime and if they keep trawling your website and note that there is a continuous pattern of downtime they will penalise your website rankings. Getting them back can often take many months as Google will want to see a stable online history.

In conclusion getting hacked is detrimental to your business and is going to kill your SEO rankings. If you have been the target of a hacker the best thing to do is take immediate action and steps to mitigate the damage that it will cause.

As an SEO agency we can also take a look at your website, it’s hosting environment and tighten everything up for you so you can sleep a lot easier at night. Last thing your ever want to happen is a site that’s been down for more than 24 hours. Longer than this, the damage just snowballs. Fixing the site is one aspect, the next is to have a company like ours monitor it’s performance and guard it against any future attacks.

Small Business SEO: All your questions answered

Have you got a small business and are looking to start a SEO campaign with an agency. Have you got lots of questions? Are you unfamiliar with he SEO landscape? Are you confused by all the geek speak and SEO technical jargon?

Following is a helpful starters guide to SEO for all small businesses wanting to get better Google rankings.

Owning a small business is tough work. So many of them fail in the first year and even established businesses go under unless they are able to move along with the times and adapt to changing technologies.

Being competitive online and ranking on Google is one way businesses especially, small businesses  can attract new clients and survive the first tenuous years. Larger established businesses should also take note because their foothold and dominance may be short lived if they are unable to roll with the times and start utilising search engines and the power they have wield to secure new clients.

In this blog I would like to highlight SEO as a very powerful marketing mechanism for small to medium sized businesses and how they must incorporate SEO into their marketing mix. Essentially, it’s do or die unless they are willing to accept the fact that SEO is the most important marketing tool for their business. I will tell you everything I know as I have helped literally hundreds of small businesses with their SEO and ensured their survival and profitability through being dominant on Google.

My aim here is to give you all the artillery and information you need to that when you do decide to choose and SEO company you make the right decision. Whether you decide to take a DIY approach to SEO or outsource it to an agency, this information should be front and centre as a reference at all times. Don’t make the mistake many businesses make by going into this blindly and making some terrible mistakes. I have over 22 years experience in this industry so it should allow me to speak with a certain level of authority.

Firstly its important you know what SEO is.

SEO is so many elements of your business but if you break it down to it’s raw format it’s basically getting your website high on the Google rankings for your main core keywords. Logic being, the higher up for are the more website visitors you will get and in turn the larger volume of sales calls or inquiries you are likely to receive. This is how businesses can use SEO for their benefit.

As I stated SEO is only one element in the equation of business success. There are so many other elements you need to be concentration on such as: conversion rate optimisation, Google analytics, content marketing, user experience and journey as well as bounce rates and being Google compliant. It’s a real mixed bag here with so many pieces of a jigsaw puzzle that really need to come together if it’s going to work effectively for you. This is why we urge you not to take a DIY approach to SEO or see if a friend or relative can do this for you on the side soy save a few dollars.

This approach no longer works as the digital landscape is evolving and change so quickly. The real question you should be asking yourself as a business owner is: ‘do I want to be left behind or do I want to remain competitive in the digital / web space’? I know what I would be saying. Sure, lets go for it and do as much as we can to drive business.

For small business owners you need to understand these critical areas:

1.Website. This is the most important marketing tool you can have and it’s like your shop front to the world. This is the first thing you need and make sure you get it done properly.

2. Website content. Everything on your website needs to be written professionally and be geared towards your target audience. Never ever plagiarise or steal content from someone  else website no matter how tempting this maybe.

3. Blogging. make sure you start a blog on your website and continually publish content – exactly the same way as I am doing on this website

4. On page SEO. This is the term used for all that is visible to the public on your website. You have to be Google compliant with everything that is on your website. This must be dome by and SEO agency. Never overlook this step as you On Page SEO is what’s going to help rank your site.

5. Local SEO. Vital especially for small business as you need to build up a presence online in your local area. Thesis done through a process called citations and is the process of registering your site on all the main vocal business directories. Easy enough to do and should be one of the first things you ever do.

6. Link building. This is related to your rankings and covers what is termed ‘off page’SEO and is really what drives your rankings. This again, like so many aspects of your digital marketing strategy should only be done by professionals who know how to link build in a Google compliant manner. If this is done incorrectly the consequences for your business are dire. Be warned!

7. Case studies. Add credibility to your website through cases studies, image galleries and keeping your portfolio updated.

SEO as you can probably gather is really complicated especially for small business owners who have never even heard of SEO before. It can actually be quite intimidating. But, to break it down all you need is a good website with great copy and a SEO agency working for you that knows how to back link. Simple as that! Well, not really unfortunately. because there are a whole bunch of SEO cowboys out there that are eager to say anything to you and quote dirt cheap prices to get your business. These guys are known as ‘ black hat’ SEO companies and are the very worst of the worst in the digital space. The problem here is that they ave really slick sounding sales people who will say exactly what you want to hear and promise you riches beyond your wildest expectations all for a really cheap fee. Don’t ever get caught in this trap. This is small business quick sand and you can easily drown if you are not armed with the next bit of information.

Choosing the right SEO agency

Before you even contemplate handing an SEO agency the keys to your palace there are some really important questions you should be asking them. If they stutter or don’t know the answer this is a sign that you are dealing with novices alas a bunch of ‘black hatters’.

1. What strategy will you use to improve my organic SEO rankings? That should be answering with words like keyword diverse link building and slow organic growth rates. Complicated I know, but just on the lookout for this. Perhaps even ask them about this and see if they know what your talking about.

2.What area of SEO do you specialise in. There are so many diverse areas that they need to be able to cover off at least; local SEO, conversion rate optimisation and the use experience. Your future SEO agency must intact be a full digital agency that can not only do link building but can also diagnose your website traffic through analytics and make concrete suggestions on ways to improve your overall site performance and customer experience. Even for a small business this is necessary. After all, you want people who come to your site to buy from it or make a simple inquiry. The customers experience and how they interact with the site is now really important. Your SEO agency should have answers to all of these questions. make sure they give you examples as well.

3. What type of jobs will you be working on each month and what type of reporting back to me will you provide? Also, who will I be dealing with? Is there an allocated account am manger or will I be dealing with a different person each and every time?

4. What are your link building strategies and how do you intend to get links from other high authority sites back to my site? This is a really important question as many SEO companies will skim over this part as this is really the meat in the sandwich. Why? Because the best way to get a sustainable and high Google ranking is by having other trustworthy websites link back to your site.

This is the BEST WAY to outrank your competition and a lot of companies will not do this as it can get expensive especially if it costs money to obtain these links. Remember, SEO costs money and can be expensive if your in a competitive small business niche. This is includes, lawyers, doctors, cosmetic surgeons, plumbers. electricians, rubbish removals, gardeners, asbestos removal, packaging, clothing, food etc. All these are small businesses and are seriously competitive spaces especially on Google. Therefore, to rank effectively you need to have high domain websites linking to your site and this will cost. Paying next nothing for your SEO will not reap the type of results you were promised over the phone. This I can guarantee you. I see so many people who have gone down the path of trying to save a penny or two only to wind up being in a worse off position than when they started.

5. Make sure they can provide you with case studies of past successes. Go and test this out by doing your own search and see if they are telling the truth.

6. What type of metrics do you use to track my websites performance? Ideally you want to know what software they are using to measure your keywords rankings. Make sure they also tell you the number of organic search results and traffic you are getting your site for each individual keyword. So for example if they are spending a whole bunch of time focusing on 1 keyword that’s delivering small amounts of traffic it’s probably a good idea to ditch it and look for others that are more highly searched. After all, you want quality visitors to your site and this can only be determined though your SEO reports. So many agencies will ignore this fact and boast that they have 100’s of keywords on page 1 for you. This is not always good as these are not you main core ‘money’ keywords. If your a plumber in Manly, you want to be ranking for the local keyword search plumbers in Manly. Anything else is simply superfluous  and fluff!

Related article: Does Cheap SEO Work? No way, it will kill your business

Can small businesses do SEO themselves?

Absolutely! But, there is a downside. If you haven’t a clue about SEO or you have done a bit of reading and feel that you are now equipped with enough information to tackle it yourself; watch out!

SEO is difficult, in fact it’s really tough. Google is forever shifting it’s ranking algorithm so unless you are up to speed on the latest changes (most likely you won’t have the time for this as you running your business etc) then my advice is leave it to the experts. Once they have you ranked you will be getting so much business that you will be tankful that you spent the time researching for a credible and trustworthy SEO agency and you have been prepared to pay them accordingly for their invaluable service.

That’s about it. If you have managed to read through this and fully get what I’m trying to say then full kudos to you. If you are still as mystified about SEO as when you started reading this blog give us a call anytime and I would be more than happy to explain the nuances and intricacies of SEO. Remember, this is your livelihood. It’s your business and you want it to be successful so make the right choice here and now.

On Page & Off Page SEO, what’s the difference?

If your about to start using an SEO agency it’s important to know the difference between On Page and Off Page SEO. You are probably going to hear these terms quite often so it’s essential that you are armed with this knowledge’s the SEO landscape can often get very confusing for most business owners or people who are just starting out and want their site to rank on Google.

In determining the value of your website Google will look at 2 elements. One is called ‘on page’ and the other is ‘off page’.

On Page SEO is everything that’s visible to the user while Off Page SEO is everything that’s hidden; basically the work carried out that no one can see by your SEO company. I want to stress that you should leave both of these disciplines in the hands of professionals and taking a DIY approach is not advisable.

On Page SEO elements that you need to be aware of to help your website rank better on Google

 Website speed

This is probably one of the most important factors nowadays that Google is watching. Basically, your website needs to be lightning fast when it comes to download times. It has to load in a split second as users are now becoming extremely impatient and expect information to be in front of them immediately. Slow download times are going to hinder any chance of rankings so make sure that when your web agency is building your site they are also checking it for download speeds.

Duplicate content

This is another very important ‘on page’ element as Google wants to see fresh, unique copy on your site and not scared content or plagiarised copy from another website on your site. A golden rule here to remember is tomato sure all your pages are written wither by you or a copywriter. Anything less than this is totally unacceptable and will kill any chance you have of ranking. Google adores informative content so make sure this ‘On Page’ element is front and centre every time you publish a blog, page or article.

Site  structure

Your website has to be really easy to use and navigate. From your URL structure right through to your page layout is must give the visitor a seamless and enjoyable web journey. This is not as easy as it would seem as many websites do not follow a cohesive structure and customers end up getting lost on the site which leads rot higher bounce rates and lost revenue. This is particularly damaging when it comes to shopping carts and eCommerce websites where customer abandon sites simply because they get frustrated wit the check to process or their ability to make a purchase. Google will (and this is really an important point) notice if your site is having a high bounce rate (people exiting the site from the page they arrived on)  and will rank it accordingly. Basically, the higher this bounce rate the worse the ranking. Keep this fact in mind. Your SEO agency should be addressing issues such as bounce rates  and be coming with design solutions to improve the situation.If they are unable to do this, then they are definitely the wrong people to be working with.

Missing links

Make sure all of you pages are linking correctly and that all internal links actually work. Sending people to non existent pages is a bad user experience and Google will penalise your rankings if there are too many broken internal links.

Google Maps

If your wanting to attract local customers then add  a Google map and make sure you add your address and phone number. have a separate contact us page on your website so people can easily identify your location and be ablate contact you either by phone or email.

Related article: Fast SEO Tips in under 5 MINUTES

What is ‘Off Page’ SEO?

This is what happens behind the scenes. It’s everything you can’t see that your SEO agency is doing in order to help your rankings. Because you have little control over what they are doing it’s important that you choose the right SEO company who is proficient at SEO and knows better than anyone else what they are doing when it comes to all the ‘Off Page’ elements. I have spoken about this ad nauseam throughout all my blogs and cannot emphasise the fact enough that if you choose the wrong SEO agency to implement your ‘Off Page’ SEO then you are going to wind up in serious trouble with Google; penalties, lost rankings are just the beginning. Make your you are wise in your decision and choose the right SEO agency from the beginning.

Make sure you look out for these ‘Off Page’ factors when working with your SEO company. If you see anything  strange (and I will list these below) you should bring this up with them.

Excessive use of back linking for a certain keyword

Back linking is the foundation of any SEO campaign and if you find that you SEO agency is pushing a keyword too hard (in order to help rank it) you need to question this activity. This is one of the most common ‘off page’ issues that we see all the time as SEO agencies with little regard for Google will over optimise a keyword or phrase to the detriment of the client. Ask them for a anchor text back link report every month to see what type of ‘off page’ back link activity they are doing.

Web directories

Make sure they are not submitting your website to countless amounts of useless directories that you have never heard of. Yes you want to rank forGoogle maps but this will only happen if they register your site with credible local and well know directories. These are known as citations are and the best way to help your site get on maps. Over use of non Australian, cheap directories is only going to hamper any chance you have of ranking. In fact, it may go against you. Pleas eve very aware of all directory entries you are listed on.

High DA back links

If your ‘Off Page’ SEO is done properly than they should be out reaching to other websites in the hope of publishing content with a link back to your site. Ask to see some of this content and check the quality of it as well as the links pointing back to your site. This is a great way to tell if your SEO is being done by a professional outfit or a bunch of novices.

In conclusion you can see the difference between the two SEO elements. They are as important as each other and must work together in a cohesive and harmonious way if you are to succeed online.

Your website and SEO is not a set and forget proposition. The truth is you have to be working on both Off Page and On Page SEO all the time. It is the way of the digital space nowadays where your attention to your website is more important than ever. If you ignore any element or are not continuously updating, refining  and fine tuning your website then I’m afraid that the businesses that are more aggressive and vigilant than you in monitoring their ‘Of Page and On Page’ will perform better online. If you rely on Google for business and getting new clients (like we all do) this must become a little obsessed about this. Ultimately you are the only person that can decide the outcome of how well you perform online so make sure you make the right choices when deciding who will work on your website and your SEO.

If your wondering why your website isn’t performing as well as it should be I’m more than happy to give it a quick website audit and let you know what’s wrong with the site.

10 SEO Tips that will help your Local SEO rankings

If you want to rank your website for your local customers then you really need to know about local SEO. It is very similar to traditional SEO yet there are things you can do to make sure that you are targeting the right type of local clients who are likely to use your services or buy your products.

Starting a local SEO campaign is a great way of getting quick wins with your marketing campaign and you should start to see the benefits fairly quickly where as a traditional SEO campaign will take longer.

When you are doing local SEO you really have to take into account your target audience and their geographical location. Proximity to your business is the key to success when it comes to local SEO and the factors that go into determining how your website will ultimately rank. We get so many clients telling us that they want to rank locally. Whether they are dentists, doctors, lawyers, rubbish removers or accountants the request is still the same: ‘get us on Google maps and help us rank for our local suburb’.

Following is a thorough list to help you start your local SEO

Obviously, we do recommend that you use our SEO services as you still need a company like ours to help with the back linking process and help to push these rankings.

1. Define your area. Obviously if you’re a lawyers who wants to attract customers from a wider area and more suburbs, the local SEO campaign will require more work as opposed to a single shop that attracts a very local client base. Pick your suburbs and make sure that you have a unique page on your website about each suburb and the type of services you can offer for this particular area. Again, be realistic. You can’t rank for hundreds of suburbs like you could in the past. Google will pick up on this if you try to fraudulently rank into too many areas that are simply not local.

2. Have a contact page on your website with a Google map and a phone number and address. Do not have more than one on this page unless an actual physical address exists in these other areas. You have to be practical about this as you don’t want local customers visiting other location that do not exist.

3. If you have a business in less than 10 suburban locations it’s OK to have these in the footer of the website.

4. This point is really important. Make sure you register with Google My Business, fill out the form and then verify it once you receive the notice from Google. This is a must! Make sure you also add relevant photos to this business page.

5. Make sure all your local pages are correctly optimised for local search. Titles should be” Your Local Plumbers in Bondi’ with the appropriate description to match.

6. Register your business with local directories such as yellow pages and other local directories. This will really help with Google Maps. These are known as citations and are a powerful way to help promote your business locally. Only do well recognised directories and never over optimise this strategy with hundreds of useless directory listings.

7. Add some local photos and videos and label these with the correct local tags and keywords to emphasise your local area.

8.Make sure all the local content you write is not scaped from other sites. Make sure it’s totally unique. You do not want to have any type of duplicate content on your site.

9. Get some of your happy customers to write reviews about your business on Google. This will again, help with the maps listing especially if you can get some stars next to your name. This will help you stand out.

10. Start your social media today and make it all about being in the local area. Register your business with Facebook and Instagram and start pushing content and images out there that’s rich with local content.

Related articleHow to get your Sydney medical practice or clinic on Google’s front page

What’s the best content to have on a website to attract local customers?

You need high quality local content especially if your going to have individual suburban pages. If you’re a local you will know what to write. For example if you’re a plumber in Bondi and want to attract local customers in nearby Bronte then you would create a separate page with unique fresh content all about your plumbing services in Bronte with some local facts about the area. Perhaps you know that on the weekend it’s very busy near the beach and parking can be a problem so you may want to tell local customers on your page that you only work from 9am- 1pm due to local parking hassles. This is the type of local information that readers want to know about and guess what? So does Google.

In summary local SEO is not too dissimilar to your main SEO campaign. SEO as we all know is not an east process so if your feeling out of your depth with this please get in touch with us here at SEO Sydney Experts. If you want to have a crack at it yourself this checklist is the perfect start.

10 reasons why your website will be Penalised by Google

Google is on the warpath and is out there crawling the web for websites that deliver a poor user experience, are weak on content, have little or no value to the end user and are graphically flawed. Google, as we all know is constantly tweaking and refining it’s algorithm to deliver top quality content so that it’s clients (that’s you and me) have the very best results when searching.

Far too often businesses will try to get their websites higher up the search results by being non compliant and the downside to this for these businesses is a Google penalty. It’s fair enough. After all, why should Google display pages that don’t give us the correct data. Hence, and rightly so, they get penalised.

Sometimes these penalties are well over due for these spammy sites. If you know your trying to SEO the hell out of your site and manipulate the rankings then probably your website is going to cop a penalty. So, I thought that I would list 10 tell tale signs that your likely to be on Google’s radar and are next in line for a penalty.

Firstly, what is a Google penalty?

Google has an algorithm that is forever crawling the web and ranking sites based on their authority. This authority is made up of many building blocks and is basically a well kept secret. Essentially, at the end of the day you have to play by Googles rules and strict algorithmic ranking requirements if your website is to remain compliant and avoid a penalty. If you site is deemed not to be playing by the rules, like any other game, there are consequences and in this case it’s a penalty.

What happens, here is that the particular page on your website which is in violation of the rules gets either de-indexed, so that it no longer appears in the search results or it simply drops from wherever it was down about 10 pages. This happens all the time and is common among businesses that are trying far too hard to push their rankings inorganically.

Related article: What is a Google Penalty and How Long Does it Last?

Best way to check if your site has been penalised by Google

To check if you have received a Google penalty all you need to do is type your brand name in the search and see if it appears in the results. If nothing shows up, where previously it had, then you have more than likely received a penalty. This is really the best litmus test as you should be ranking for your business name.

Why has Google penalised my Website?

Google will never give away it’s trade secrets but following are my top 10 reasons why your site could have been penalised.

# 1. You have bought links from someone advertising these online. Easy enough to do and the sale of supposed high value links online is rampant. What ever you do, never engage with link vendors who claim that buying links from them will elevate your rankings. Google is all over this and will pick up on this type of activity immediately. Do this at your own peril, but you have been warned.

# 2. Plagiarism. That is, copying content from someone else’s site and passing it off as your own. Google wants your website to tell the readers something new and if you have ripped copy off another site it’s in violation of one of their main rules. If you are guilty of this delete or amend those pages you have copied. If you have taken information from another sites as a reference you have to make mention of this.

# 3. Slow loading websites. Heavy images and outdated software can make sites extremely large and deliver a really bad user experience. If your site is not quick to load then don’t expect Google to rank it. There are programs out there that can reduce image size and load times. Use them and then test your site constantly so that it’s loading quickly.

# 4. H1 tags. These are the bold text you use as headings to tell Google what the page subject is about. If you structure the content of your page correctly there should only be 1 x H1 tag. Over use of this can seem as though your trying to push keywords and you are not only appearing inorganic but the web page will look odd. Not a good experience for the user and hence a penalty for that particular page. Remember, Google wants their readers to view informative, well structured copy. So to avoid any type of penalty you need to abide by this.

# 5. Exact match domains. This is a relatively new penalty but well overdue. Let’s say you are trying to optimise a keyword that is the same as your domain name and you do this repeatedly then you will receive a penalty. As an example, let’s say your domain name is ‘rubbishremovalsysney.com.au’ and your trying to optimise the keyword ‘rubbish removals sydney’ this could be an issue. In the past this was a popular way to pass rank. All you needed to do was register a domain name with the keywords you wanted to rank for and use these keywords as anchor text. You can forget about doing this now as it will result in a penalty.

# 6. Black Hat SEO. I could go on about this forever but far too many businesses will engage SEO companies purely based on the cheapest price. These SEO agencies will engage in black hat SEO strategies. Watch out for agencies offering cheap SEO packages with unrealistic ranking results. A recipe for an ensuing penalty. Only reputable SEO agencies that you can actually meet in person and do not offer these types of fake promises should be used.

# 7. Forum participation. Yes you can get on forums and engage with others but don’t use your website as a signature and link back to it. Same goes for comments on blog sites.

# 8. Landing pages optimisation. This is creating a multitude of single page websites all linking back to your main site. You can do a couple of conversion focused landing pages if your running an Adwords campaign but not for the intent and purpose of any SEO strategy.

# 9. Have a few outbound links. Google wants to see that you are referencing other similar sites. A few are fine but don’t over do it. It shows that you are happy to direct readers in a natural manner to other sites which if implemented properly is organic. Remember, you are writing for your audience and if you do it in a manner that benefits them you will stay well away from a penalty.

# 10. Lastly, it’s if your website has been hacked. Google will immediately take it away from the search results till you can shown them that the offending code or malicious script has been removed. Ideally, you should be checking your website daily to see if it’s still indexed. Hacking is really common and you should be updating your site regularly with the latest plug ins, especially if you have a WordPress website that has WooCommerce as a plug in. Hackers are out there 24/7 looking at ways to penetrate your site. Ideally you should have a professional team monitoring your site for any suspicious activity. This is a really important point and should not be taken lightly. You do not want your website penalised by Google and de-indexed just because someone has hacked it.

If you feel as though your site has been penalised by Google and your freaking out, why not give us a call here at SEO Sydney Experts on 02 9360 8514 and we’ll fix this problem asap.

How to Get More Leads using Semantic SEO

It’s getting harder and harder for your website content to make any real impact. The internet space is just becoming far too crowded. So how can you make sure that your copy stands out from the crown and more importantly get’s read by your customers?

The answer is simple; by focusing your efforts on Semantic SEO.

So what is Semantic SEO?

Semantic SEO is the process of putting more emphasis into the type of words you use in your content. Simply put, this means that you are sending the time and effort to address your customers questions and not just answering them quickly with one or two words answers. Instead you are addressing queries from your clients in a consistent and clear cut manner. You answer the first question and follow this up with an answer to their second question, so on and so forth.

If you weave your content in this fashion you are giving much more depth to your copy and guess what? Google love this! Why? Because Google really likes to send people to pages that immediately addresses their questions. After all it’s a search engine and people are using this for information.

# 1. You get to be in front of more people online and this could translate into sales

# 2. You are ranking higher than your competitors due to you great copy, therefore you will be ranking longer.

Basically, your information is right there in front of people who have actively typed in a search. Nothing could be better if your looking for web traffic.

How do you write effective copy using Semantic SEO?

Basically, you really have to figure out what people are really searching for and then delve deeper. You then have to place these snippets of copy on your page.

If you are rolling your eyes and thinking that this is all too hard to do, don’t panic just yet as Google will provide us with the necessary building blocks to create our own fabulous copy that is Semantic SEO friendly.

If you do this properly you can help minimize the fluctuations in your rankings that occur all the time. You know what I mean by this. Sometimes your at position # 3 and then your at # 5. This is flux and Semantic SEO will help eliminate this.

Related articleDon’t worry about SEO just create good content – That’s wrong!

So how do I start this?

All you need to do is pick a topic relevant to your business and go from there.

EXAMPLE: An electrician offers residential electrical services for his business. But a massive part of his business is installing solar hot water systems in homes. So, to be Semantic SEO friendly you need to write a blog post or add a page to your website all about ‘solar hot water systems’. Remember, although he is an electrician, he can still have a web pages about solar hot water systems. This is not breaking any rules so long as this is a service offering.

Main Term: Solar Hot Water Systems

Broader Term: Advantages of solar hot water systems

Once you have worked out the broader term you can then write copy that works around this nicely. The copy should address inquiries like:

– what issue are you trying to look at

– how are you going to answer the users questions with your copy

– Once you have the answer how do you immediately address the next question that the user might have that’s related to this topic like: cost of installing solar hot water systems.

The best way to get Semantic Information from Google.

Start by typing in ‘cost of solar hot water systems’ into the Google search and see the results that Google have given us. How great is that! You can actually write copy based on the questions Google has listed. It’s right there for you to see. It’s really not that hard.

Google have give 2 results one at the top of the page and one at the bottom. This is all the information you need to start creating Semantic SEO copy.

Based on the information provided you can be sure that people are asking questions online like:

Solar Hot Water Systems Comparison


Cheapest solar hot water system

These phrases give you the essential building blocks for your content. The best part about this is you can even get your copy above the organic search results as seen in the image below. This is the power of Semantic SEO and it’s benefit for your business is unparalleled.

In conclusion you need to craft your content to make it more relevant to your customers inquiries. This is the best way to separate your website from the rest of the pack.

If your thinking at hat you need to drive more business online and your currently not getting the type of cut through rate you were hoping for, then please get in touch with us here at SEO Sydney Experts.

To get your Semantic SEO properly you need a trustworthy SEO agency and this is where we can help.