SEO basics: Why Being on page 1 of Google is critical

If your just starting out in business or are thinking about opening up an online store or have been around for a long time there is one thing you need to be aware about and that’s the importance of being on page 1 of Google.

If you have no idea why it’s so good for your business to be on the first page of this amazing search engine then following are some basic reasons why page 1 rankings are considered gold.

Before I dive into these reasons it’s probably a good idea that the readers out there know a few facts about Google. The most amazing fact is that there are over 3 billion searches on Google every day. This is an incredible amount and it’s only going to get larger. In fact, the word ‘Google it’ has crept into the English language when someone is referring to looking up something online. We all say: ‘let’s Google it’. This is how popular this search engine is. It’s astonishing how quickly it’s popularity has grown world wide.

In July 2017, Google market share of search engines sites at over 75%. Consider how powerful they are wand what dominance they have in this space when their nearest competitor Bing holds just 7% of the market. Clearly, Google is the biggest player here and this is why it’s vital for all businesses to have an understanding of the capabilities of this engine and how you should utilise it to help build your business.

A common expression among many SEO companies and businesses is when someone says: ‘where is the best place to hide a body’? The simple answer is; the second page of Google. This is so true and if you want to get lost online all you need to do is fall off the first page as no one and I mean no one will search past this page. It’s a common fact and it’s just the way the consumer behaves. The second page of Google is a death zone for any business.

Basically, around 95% of consumers looking to engage with a business will call those on the first page. The other 5% will try second page businesses. Based on these stats I know where I would want to be.

Getting to page 1 is good but it does not stop there. Once your at position 10 the aim is to get to the first position and this requires more effort as the higher you climb the more competitive the space.

I like to use the analogy of climbing Mt Everest. It’s easy to get to base camp, but the higher you climb the more effort is needed and once your at the top where the oxygen levels are thin, you need to put more effort into staying at this position. On top of this once your rivals see you up there they are going to do everything they can to dislodge you from this position. Add into the mix, Google changing algorithm and you have got a really dynamic and shifting environment. This is the reason why SEO is a constant battle. It never ends and it never get’s any easier. You have to be on your game, pushing your rankings 24/7. A slight let up and you will start to see your rankings fall. It’s the battle of all battles and to be victorious you need to be fully aware of the SEO landscape and the nuances involved in keeping Google happy.

So what are the advantages of being on page 1?

#1. You have increased visibility. This is a no brainer. Obviously, more people are going to come to your site through increased traffic which is exactly what businesses need. Think of it like a store front in a busy shopping mall. You want to be right in the centre of all the action. Tucked away on page 2, down a dark, lonely alley is not where you want to position your business in the digital space.

# 2. Te likelihood of you attracting new business sis much higher if your on page 1. People are lazy and they are not going to want to click to another page if they can find what they are looking for when they arrive on page 1. This is the age of instant information so give people what they are wanting and you will be rewarded. The only way to do this is get your website to page 1. Simple as that!

# 3. Increased trust. People trust Google and if it’s placed you on page 1 then your business must be trustworthy. This is an open invitation for people to buy from you as you are deemed trustworthy. There are only 10 coveted spots on page 1 and those that work hard to get there and nurture their online presence will reap the benefits. Google is so sophisticated in providing the best results, that it has eliminated any form of dodgy online behaviour. Essentially, if your not a legitimate and genuine business then don’t expect to rank. This is the beauty of Google and this is why it’s brand has so much trust and confidence with the public.

Being on page 1 is like being given a massive recommendation or tap on the shoulder from one of the most powerful and recognised brands in the world.

In conclusion, if your prepared to put the effort into your SEO campaign and are willing to engage to decent and trustworthy SEO agency that you have found on Google’s page 1 (like us here at SEO Sydney Experts) and pay a proper price for SEO  then and only then will you be on your way to getting more online traffic and business. Remember, the more times a consumer views your site on page 1 the greater likelihood there is of them clicking on your site and getting in touch with you.

4 SEO Elements that make up your Google rankings

Getting a solid Google ranking is not as easy as it would seem. If you speak to SEO firms or digital agencies they will blind you with geek speak and bamboozle you with terms and phrases that is enough to turn you off the whole subject for ever.

But, if you follow these 4 simple and very easy to understand elements you will be well on your way to a thorough understanding of what Google is looking for when it comes to your websites rankings. It’s not that complicated if you can get your head around these four SEO factors.

# 1. Back linking – this is probably the most important element Google uses in determining where you will sit in the search results.

Firstly, back links are links on other websites that point to your website. So for example, have you ever been on another website and you click on a link and it takes you to another website? Well, that’s a back link and Google uses these as a major ranking signal. When it comes to back links it’s not a matter of quantity, but it’s a matter of high quality links. The higher the authority of the back link, the more trust Google will place on your website and in turn, better rankings.

Let’s say for example you are a lawyer and are looking for a high value back link. If you could get some from websites such as the Law Society who might make mention of your website and business in one of their blogs or news articles then this would be considered a high domain name authority back link and you will be rewarded for this.

Please note that getting 1 back link is not the ‘magic bullet’ to perpetual high Google rankings. This type of link activity must be done each and every month from similar high value websites. Hence, the need for an SEO agency like ours that know how to find these websites and get you listed on them. Taking a DIY approach to this and trying it yourself will not work. I’m not trying to give our company a free plug here but back linking is a critical component of your SEO strategy and needs to be implemented in a well thought out, planned and strategic manner. If you don’t know what your doing you will cause more harm than good, even if you think you are doing the right thing – be warned.

If you get the back linking part right you are well on your way to beating your competition. Remember, back linking costs money so if your using a cheap SEO agency they are probably going to take short cuts and not back link. So if your wondering why your website has not moved from page 2,3,4 or 5 in months, this is the reason. Dodgy, cheap, SEO agencies will NOT be doing a proper back link strategy and this is disastrous for your SEO.

# 2. Bounce Rates. A bounce rate is when someone exits your website from the page they entered the site. This means they have not gone to any other pages and have basically left your website when they saw it. Zero engagement like this equates to high bounce rates which Google will notice and take into account when ranking your website. To improve bounce rates and therefore your rankings, you need to have a more engaging website, one that encourages visitors to explore the site and drill deeper. Essentially, you want them to go to your products or services pages, read them, perhaps they will go to your ‘about us’ page, or watch a video, fill out a form or make an inquiry. The aim here is to get them to be more involved with your site and get them to click, call or buy.

The more they do this, the lower the bounce rates and presto, your rankings should start improving. This is where a full service digital agency like ours can help. Not only can we get you the best back links but we also have incredibly talented designers that know a thing or two about bounce rates.

# 3. Time on website. Leading on from point 2 is the time spent on the site. Basically, the longer people are there, the more likely it is they are engaging with the site and enjoying the overall user experience. Google in all their wisdom has algorithms that can tell how long people spend on your website. The longer they are there the better your rankings. Having said that, there’s not point asking a friend to open your website and leave it there for hours as Google is awake to tricks like this.

Point 2 and 3 are really one and the same. Lower bounce rates means more time on your website which would indicate a better customer experience. If your website is the bees knees and gives consumers and shoppers a WOW experience, Google will want to promote your website so other people can share in this as well. It’s simple logic.

# 4. Content marketing. Again, like points 2 and 3 if people are on your website and are enjoying what they read through your blogging or content marketing efforts, you will see those pages rise very quickly in the results. More people reading, sharing and liking your content equates again to better overall rankings. I tell all my clients that they should be publishing at least 1 article or blog per month. This will generate interest in the website which in turn will drive traffic numbers and help eventually with revenue and sales.

This is simple math. The more people that come to your website, the higher the probability of someone making a purchase or inquiry.

In conclusion, these are the 4 most important aspects that go in to determining the value of your website. They are all interrelated and they all pretty much have equal value. This is why you really need an expert SEO agency like ours to do this for you. I’m more than happy to go over this with you if any parts are unclear. Call me on 02 9360 8514.