Can’t find a good blog topic? We can help.

If your really struggling to find a great blog topic to write, join the queue as this is a dilemma faced by most businesses that are looking to write something informative or entertaining each day, week or month. If you’re a consistent blogger then chances are you are going to start to run out of things to write about or say. Worst of all you might end up being repetitive which is not only bad for your SEO rankings but your going to bore the hell out of your readers. Plus if you cant think of anything to say you might start putting your content marketing or blogging on the back burner or in the too hard basket. Not ideal and not what you want if you want to remain current. Being an active blogger ensures you are keeping your website fresh and this is win win especially if you want to keep your readers informed and the search engines happy.

So if you want to release your writers block and get some juicy new topics for your next blog following are some great tools to help get those creative’s juices flowing again.

Idea # 1: BuzzSumo

BuzzSumo is all about the keyword search where you simply input the topic you want the blog about and it will generate a whole list for you. It’s the pioneer of blog research and has really set the trend for all future sites like this. It was really the first cab off the rank and this is the reason for it’s popularity.
Once you enter the keyword a highlighted list will magically appear with a whole heap of great topics. How good is that!

You can also filter results and narrow them down to country, time they were published, number of words etc. If you want to be really up to date you can also use the handy tool known as ‘current trending’ and join in on the latest conversation by hitting the ‘tending now’ tab. What a fantastic way to stay current and keep your readers informed.

Advantages:

  • Up to date trend on social media
  • Great filtering options
  • You know what content is the best

Disadvantages:

  • You have to pay for the service – but it’s good so we recommend it
  • Limited categories
  • You are limited by not having Instagram

 Idea # 2: Answer the Public

Answer the Public is one of the best ways to learn what your customers are searching for in your particular niche. It’s a really good tool and we typed in the keyword that related to a client of our as we were keen to know what people were searching for when they typed in the keyword Bali Villas and the results were amazing. I particularly liked the way the results are displayed and there were some very interesting finds especially the results: bali villas with pool fences Seminyak. Have a go yourself and I bet you will be using this tool for more than just blog writing. It’s application for Google adwords is also handy. Another point to note is that this is a free tool so what are you waiting for?

Advantages:

  • Free to use for the public
  • No subscription required
  • Provides a really good insight into what people are searching for
  • Easy to digest and understand

Disadvantages:

  • You have to have a pretty thorough knowledge of all your keywords
  • Results may not be related to a blog topic and could be more for marketing purposes

Idea # 3: Scoop.it

Scoop.it is a great way for all businesses to get curated content on topics that are related to their industry and then they can use it however they wish. They can add or delete copy and be publishing it within minutes. You can always write your own copy and use the topics they have provided if you prefer. In my opinion it’s a bit of a short cut as most of the content has been written but if your time poor and keen to get some fresh copy out there this is a great website to facilitate this.

Advantages:

  • Users can see the most popular blogs or articles
  • You get to see what’s instantly trending
  • You can choose great filters such as industry or topic

Disadvantages:

  • You have to go through the sign up process which can be a bit painful
  • Product based businesses can be at a bit of a disadvantage as the search is not really good for this

Idea # 4: Blog Post Title Generators

The site we have chosen is really a nifty little gem and it’s called FatJoe. Unlike other sites where they display trending content or what’s current this site is all about click bait and generating the most outrageous title that is going to grab the attention of anyone searching that topic. Great if you are wanting to create one of those killer headlines that are too alarming to ignore. I love these types of headlines as they are great to throw into the mix, especially if your blogs are becoming somewhat mundane.

Advantages:

  • You could be on your way to the best headline of your life within 30 seconds and it’s totally free
  • The best click bait headlines you will ever come across

Disadvantages:

  • You should only use these headlines a couple of times as over use will dilute it’s impact
  • No attention to trending topics

Idea # 5: Google Trends

Everyone who wants to write a blog should visit the Google Trends website.

Of course this tool is going to be good as it comes from Google and anything they do is top notch. Basically, you can check what’s trending on a topic and which country these are coming from. This will at least give you some ideas for blog topics and you may skew the article to relate to that country. There is also an easy to read graph that tells you the amount of interest in a particular topic over a time period. A great little tool that’s handy to have in your blogging war chest.

Advantages:

  • Completely free
  • You can easily compare the amount of interest between search terms and write a blog based on the highest volume of searches. This way you are writing for a larger audience.
  • Massive segmentation of data – you can really drill down here

Disadvantages:

  • Can be narrow as its generally focused on newer articles
  • Like with all Google interfaces it can be quite complex

In summation

Have a look at all the above platforms and rather than spending hours scratching your head why don’t you give yourself a leg up, even a bit of an unfair advantage and use these tools.

 

3 Tell Tale Signs that it’s time to change your SEO company

SEO like any other service has KPI’s and has to have a certain level of accountability. Unfortunately, most SEO agencies tend to have a set and forget approach to SEO. What happens is they are essentially on a mission to sign up as many clients as they can and in the process end up forgetting about their current customer base. So I thought I would clearly detail here 3 signs that you should be aware of to tell if your agency is slackening off. In most cases the evidence is clear but in others it may be a bit hard to tell.

#1: You are not getting monthly reports. As a minimum your SEO agency should be giving your monthly reports showing the progress of your rankings. You should be given a report when you commenced the campaign and a end of month report clearly highlighting the progress of your main core keywords. This is the real bare minimum and if you are not receiving this in a consistent, uniform manner then something is going horribly wrong. My guess here is that the rankings are not performing as well as they could be ( or were promised when you signed up with them) and for this reason they are afraid to show you the results. This is a gutless approach and is a clear sign that your SEO team are not doing their job properly. If you see this happen then get rid of them quickly.

If you are not getting clear lines of communication on a monthly basis then this is a sure tell tale sign that they are just after your money without producing any tangible or significant results. A lot of SEO companies are purely out there to generate money and sign you up to a lengthy 12-month contract without actually doing anything. Hard to believe, I know but this does happen in many cases. So be warned and stay alert for this type of behaviour and lack or accountability.

# 2: You rankings have shot up and are now on the decline. These sugar coated ranking rises are common among agencies that use spammy, dodgy SEO techniques to get you a quick gain on Google only to see these gains lost within a couple of weeks. These drops are then blamed on Google’s algorithmic changes and you are left with no where to go as you are locked into a contract. What they tell you is they have shoed you what they can do and they say they will try to get you back to page 1. In the interim, your paying month after month with no results in the hope of false promises and expectations. It’s a real pity that this has to happen as it brings the rest of us down.

You might ask how they are able to get these great rankings and why they can’t seem to maintain them. Well, the answer is easy. All they do is put your website on 100’s if not 1000’s of directory websites or websites with little or no value. What happens is that Google registers these and you get a bit of a bump but once they see that this pattern is consistent with spammy activity they will devalue these links and hence you drop. Simple as that. Google have algorithms that are highly sophisticated that can detect this activity and there is really no way to avoid the repercussions.

# 3: Lastly and this is probably the biggest reason to ditch your current SEO company is if nothing has been touched on your website. In most cases your website will need some type of remodelling or fine tuning to make it more Google compliant and if your site has not been touched then I would be starting to worry about the ethical nature of your SEO team. Even small fine tuning is fine but as least they should be getting into your site and making sure that all the titles and descriptions are spot on. Plus they should be checking your site for ‘on page’ elements like site speed, content as well as bounce rates and addressing these as part of their overall strategy.

These are just 3 points to consider when dealing with your digital marketing agency. As business owners looking to generate more customers and eye balls on your website you should be vigilant and very aware of what’s happening when it comes to all your internet marketing especially the mob charged with looking after your rankings. There are far too many cowboys out there preying on peoples naivety and are happy to cash in on the gravy train as long as punters out there are willing to part with their cash without being aware that they are slowly being ripped off.