If you want more business then you need SEO or search engine optimization. There is no way out of it and there are simply no other platforms in the digital space that can deliver the kind if results that Google can for generating new business leads. If you are not on page 1 of Google you are going to be seriously jeopardizing the chances of your business succeeding. Sure, you can try other marketing channels but at the end of the day when you have exhausted all your avenues and given everything a good go, you will always end up wanting SEO. How do I know this? Because I deal with businesses daily who have started SEO campaigns, then stopped, tried other options only to then wish they had never stopped in the first place. Basically SEO rules and following are 8 reasons why your business should invest in SEO.
# 1 It really works – There are people out there that say SEO is dead and it’s all about publishing quality content. Well I say that’s total and utter crap! SEO works and we prove this daily with our ability to rank businesses on Google through our proven SEO techniques. I am not just saying this for the benefit of this article and to drum up business. I am saying this because it is a reality. Businesses who have been let down in the past by previous dodgey SEO agencies and feel that SEO doesn’t work, they are wrong. They should have come to us in the first instance.
# 2 It is here for the long term– SEO and the techniques used to rank websites are here for the medium to long term. Google is not about to radically implement any new algorithmic changes soon. As long as you continue to use ethical, white hat SEO techniques your website should be safe.
# 3 It is actually quite cheap – If you look at other forms of marketing such as PPC / Adwords, print, TV or radio, SEO comes in as great value. If you choose the right SEO agency you will have a great ROI. Choose badly and the whole thing will go pear shaped – but that’s for another topic. If you have ever done a PPC campaign you will know how outrageously expensive it can be. This is why it’s so VITAL to find a really good SEO company.
# 4 Google dominates – Let’s be realistic here. Where do you search? I will bet any money it’s Google and if you want your business to be found online, especially Google, then you need to be doing SEO. About 90% of all online searches in Australia are done via Google. Think about this statistic for a moment. Think about where you would like to position your business online and how you are going to go about doing this. It all comes down to 3 simple letters S E O!
# 5 Mobile search means you need SEO – People especially your customers basically live on their phone. I know I do and if I want anything at all the first thing I do is go to Google and start searching. If your business does not come up the the first page, there is no way on earth I am going to scroll to the second page. It’s too much of a hassle and I have sufficient faith that Google has delivered some really good companies for me to choose from on page 1. Why would I bother looking further? This is the same attitude that every consumer has world wide. This is such an important reason why SEO is fundamental to the success of your business.
# 6 Your competitors are doing it – Watch out your competitors are doing SEO and this is why their business sis growing quicker than yours and this is why you are slowly loosing your market share. Don’t think that this is not happening right before your eyes, because it is. Your competitors will get the upper hand and possibly put you out of business unless you start to realize that the only way you are ever going to beat them is through engaging an SEO agency like SEO Sydney Experts. This is the reality of the digital space in 2016 and you better start to embrace this advice or else you will loose BIG TIME.
# 7 SEO creates industry authority. If your website is on page 1 you immediately become more trustworthy. People over the years trust Google and what they rank on page 1. If your business is there it must be the best there is. So look out for the flood of new inquiries. It will happen if you do SEO the right way.
# 8 Make the right choice. I wanted to make the last point all about choice because I have mentioned it here. Choosing the right SEO company is not easy. There are so many cowboys out there fronting as SEO companies that promise you the world if only you sign up to their contract. They will tell you that you do not have to pay them unless they can rank say 10-20 % of your keywords or you can try them free for a month or even worse they will offer you a SEO guarantee & page 1 rankings. All of these statements are false, misleading and are the type of companies you should avoid. Keep an eye out for this. If they start promising you all these great things where you do not have to pay, simply hang up the phone. Don’t be afraid to be rude, just hang up on them. They certainly will not be afraid to take your money and do nothing. I am warning you businesses out there reading this blog because I speak to so many people every day that have fallen victim to these kind of scams.
If you are still unconvinced about the importance of SEO and how it can benefit your business please get in touch with me Steven on 02 9360 8514. Even better, why not come in for a face to face meeting.