seo sydney - google update

Understanding Google’s latest Core Algorithm Update (Aug 2018)

Google makes so many updates every year. In fact, they are refining their search algorithm daily to improve and refine their search results. Some changes are barely noticeable but others, like the one we have just had in August has made a huge difference to some websites rankings. In fact this is the biggest core algorithmic roll out this year according to Google: see below …

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seo sydney experts - UX design & seo

The Effect of UX on SEO

As Google’s highly evolved algorithms continues to change and improve ( especially over the last 2 to 3 years), user engagement, the customers journey and their interaction with your website is now playing a huge if not paramount role in how Google determines a websites rankings. This is why UX (User Experience) and SEO are tied together. UX was once never mentioned, not even known, …

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Private Blog Networks for SEO: avoid these at all costs

Many SEO agencies will never tell you that the link building they are doing for you is nothing more than placing links on their private blog network. It’s rampant in the SEO space and so many businesses do not know what is happening behind the scenes. It’s a really terrible SEO method and if your SEO company is building links through their private blog network …

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seo sydney seo tips

8 Golden SEO tips that you must know about

SEO isn’t rocket science but if you follow these 8 golden tips that’s all you really need to know to get a ranking on Google. Generally, you can do these yourself but if you are unclear it’s a good idea to hire an SEO agency to help you with this as well as your digital marketing on a regular basis. If you’re a entrepreneur or …

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10 SEO buzz words that you should know

If your new to the SEO field and have spoken to a few companies to try to get a better understanding of what they hype is all about you may be left feeling somewhat confused and frustrated by all the new words. In fact these SEO guys have a language all to themselves. In order for you to get a clearer idea of what there …

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google analytics seo sydney

Google Analytics: Make sure you utilise these powerful SEO tools

One of the best ways to understand who is coming to your website, how long they have spent there, website bounce rates and what pages they have visited is through Google Analytics. Overall, you get a much clearer idea of how the consumer is interacting and engaging with your website and you can fine tune your site off the data & metrics you obtain here …

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SEO sydney copywrite

Website copy: Always write unique content

Google will immediately know if you have stolen copy from another website. Make sure anything you publish on your website is unique and written by you or a copywriter. The temptation we all know is there is replicate or take content from a competitor but you have to resist the urge. Fight it if necessary but what ever happens taking content directly from the website …

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High Converting Web Landing Pages, what you need to know

What is a landing page? Commonly known as a squeeze page a landing page is a specific website page design purely for one purpose and one topic. Most businesses use them for Google Adwords but nowadays they are becoming more common as conversion rate optimisation becomes a hot SEO topic for 2018. Most businesses haven’t put too much thought into their landing page design and …

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content marketing

5 Easy Ways to Keep your Website Content Fresh

If your website is not evolving and changing with the times then it’s simply a liability. Basically, it’s doing your business no good. In fact, it could be hurting your business. The second you stop refining, retuning and tweaking your website is the time it stops loosing it’s competitiveness. The only inevitable outcome is a slow and steady decline in the search engine rankings. Ouch, …

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Creating a Combined SEO & Content Strategy

I often in our line of work as a digital marketing agency come across businesses that completely ignore the fundamentals of what’s deemed a current digital strategy, that is the cohesive and intertwined relationship between SEO and content. Like salt and pepper they go nicely together and one does not really work effectively without the other. I often and to the detriment of their business …

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