Doolan Wagner once dominated Google’s search results, ranking first organically for a variety of divorce and family lawyer related keywords, including the all important keyword divorce lawyers north sydney & north shore. Rankings started to slip, and as a result so did the number of qualified sales leads and phone calls.
The agency they were using was simple not performing or doing their job in both ‘on page’ and ‘off page’ SEO.
The brief to us was simple – “get us back to first page of Google for ‘divorce lawyers north sydney & north shore” and, at the same time continually work on our website to make sure it’s driving inquiries.
The solution was relatively simple in the end.
We performed a complete audit of their site and all of those “SEO essentials” – meta data, heading tags, page copy, internal links, images, H1, H2 and H3 tags and a whole bunch of other SEO ranking factors that were never ever touched.
And, in addition to the extensive ‘on page’ work we commenced our back linking campaign which was never really done properly.
This involved blogger out reach for relevant, high-quality domains, writing relevant content and placing links on them which improved the authority of the Doolan Wagner’s domain and lead to improved rankings and therefore sales leads.
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