SEO Blog

Let’s face it. The online space is crowded, competitive and super busy.  And if you want to have any chance of ranking online, your web pages must be squeaky clean. Google is forever changing and evolving its algorithms. Still, the one constant is that your website must be informative and easy to navigate, and all

Google’s March 2024 Core Update focuses on your website’s content and how it determines whether it is informative, helpful, and on topic. I’ve blogged about this before: You cannot spam your way to the top of the search results with repetitive over-optimisation of your core keywords. Instead, you must spend the time, effort, and resources

SEO Sydney Experts also offers a web development service, and many Sydney businesses ask us to either implement changes on their current web platform or build a completely new website. Herein lies the conundrum. What is the best website builder platform to use for better SEO purposes? The platform you choose can seriously impact your current

Last year, on October 31, 2023, Google announced its Mobile-First Indexing (MFI) update was complete.  We always knew this would happen, and it finally did. Indeed, it is a relief for many as we now have a more decisive direction regarding Google’s ranking preference. In a nutshell, this means that Google Search will now primarily

Are you on a tight SEO marketing budget and expect miracles? Are you looking for a low-cost SEO agency that can deliver exceptional results on a small budget? In 2024, if you are a Sydney business owner, you are probably worried about the economy and the cost of living and doing business. Inflation is biting

In 2024 and beyond, Google relies more on AI-generated content to respond to online queries. Now, the question is: is your website a trusted source with quality information to satisfy these questions? If so, the chances of your site being picked up and displayed in the search results will increase if your on-page content is

Google’s October 2023 Core Update: Important Insights It is official! Google has finally announced its much-anticipated October 2023 core update, currently being rolled out. How has it affected your website, and have you won or lost rankings? The Oct update is the second core Google update this year, and it’s a major one – here’s

Creating content in 2024 is easier than ever. But the trick is creating content that cuts through and engages people. Scrolling through endless TikTok and Instagram feeds is now a habit, and the trend is growing. You see people everywhere with their heads down, looking at these feeds. It’s how people entertain themselves and will,

Google has joined the AI revolution and jumped on the bandwagon, now releasing AI-generated answers within their search results when you ask Google-specific questions: How good is this? It was bound to happen with all the talk about AI and how it will change the world; one would expect Google to be at the forefront

So many people have asked me if I am using AI for my content marketing. Tempting as it may be, the answer is a firm no! I’ve never thought about using it, and for the moment, I have no intention of even getting close to it.  Sure, there will be people who will quickly adopt