Why SEO is Important For Cosmetic Surgeons in Sydney

seo-cosmetic-surgerySEO is vital for Cosmetic Surgeons in Sydney if they are going to rank their website on Google. At SEO Sydney Experts we specialise in ranking websites ethically and organically especially for our cosmetic surgeon friends who rely on this for generating top quality sales leads. We have been doing this since 2005 and if you are a cosmetic surgeon wishing to promote your services online; breast augmentation, liposuction, gastric banding, eyelid surgery and reconstructive surgery.

SEO Mistakes That Many Cosmetic Surgeons Make.

The SEO landscape is dotted with cosmetic surgeons who have made bad decisions regarding their previous and current SEO providers. There are many reasons for this and following are a few mistakes that are made by cosmetic surgeons.

1) The biggest mistake they make is trusting a SEO company that cannot even rank their own website. They find these agencies on Google, who are there because they have paid to be on page 1 via adwords. They basically get tricked into believing that they are working with a credible SEO company when in fact they engage someone that cannot even rank their own website. It’s often hard to tell the difference between paid v’s organic SEO and this is where the problems begin. Make sure you know how to tell these two apart. A combination of Adwords & SEO is a great marketing mix but when it comes to finding the right SEO agency, logic says you should pick an agency that can at least rank their website with the word: “SEO”in the search.

2) If you have been guilty of this then like many other cosmetic surgeons, you are not alone. That is, you have gone with the cheapest SEO provider and have had really poor results. Yes, it is tempting to go with a company that swears blindly that they will perform miracles and yes it is enticing and seductive to go with a slick talking sales person. But, 50% of inquires we get are from businesses who have been duped by these SEO scammers, who like nothing better than to lock you into a contract and keep on charging you for very little or no work. The scam is the price. Sweet deals are very tempting but unfortunately, in the SEO space, you need a healthy SEO budget if you are going to be competitive, especially in the cosmetic surgery niche.

3) They believe the hype and stories surrounding past SEO case studies that are irrelevant and out dated. Google is forever shifting the ranking landscape so what was ranking this week may not necessarily be ranking next week – be careful when you hear about case studies and old testimonials – do your home work – verify the current ranks and make sure that they are still there.

4) We all know that cosmetic surgeons are very busy people, but they tend to ignore the basic fundamentals of digital marketing such as content & social media marketing as well as studying their website analytics to make sure their site is performing at it’s peak. Many surgeons will get a website and trust that their SEO agency will tackle these are marketing channels. This is a huge assumption and in most cases the focus is on ranking keywords and nothing else, ignoring massive online opportunities. Make sure you engage an agency that will take a holistic approach to your marketing.

ARE YOU LOOKING TO RANK YOUR COSMETIC SURGERY?

We take our SEO very seriously and we feel that we offer a far better SEO service than any other providor in Sydney and following a few reasons why you should be calling us:

  • We conduct a full website audit and make recommendation immediately. Not only do we advice on website amends, but we will implement these for you. We have an in house team of web developers, very talented designers & copy writers that can get into your website, make it totally Google compliant and write conversion focused content for you as well.
  • We look at your SEO in a very holistic fashion. SEO consists of many variables. Like bricks in a house, you need to build your SEO campaign brick by brick to establish a solid foundation and future proof your website and rankings against algorithmic updates and changes. We address all these variables like; social media, content marketing, blogging, hosting platforms, site speed, graphics, conversion rate optimisation, and back linking so that your Cosmetic Surgery Website has the very best chance of beating your competition.
  • Far too many agencies are strictly focused on back linking. They end up over optimising your keywords like; cosmetic surgery, breast augmentation, liposuction, tummy tucks, wrinkle treatments etc etc. All that happens is that you end up with a website that is penalised for ignoring Google guidelines. At SEO Sydney Experts we look at a massive keyword spread and are never ever guilty of over optimisation of keywords.

An Example of Just How Good We Are

As of today ( 2/12/17), a Laser Hair Removal Company whose SEO rankings had slumped because they were using a disreputable SEO company are now really happy with 3 of their web pages sitting on page 1 of Google for the keywords ‘laser hair removal’ – Evolution Laser

This is a fantastic result considering when they started with us they were sitting somewhere on page 4 or 5. We hit the brief and even ( we believe) exceeded their expectations.

How Competitive is the SEO space for Cosmetic Surgery?

It’s extremely competitive and the reason for this is that most potential customers will go online, do their research and make their buying decision based on what they find. The number of searches for the keywords: ‘cosmetic surgery Sydney’ is staggering and the rewards to these surgeons who are on page 1 is tremendous. In fact, they probably won’t be able to cope with the amount of new inquiries they will generate. Hence, every surgeon wants to be up there but there is a limited amount of space. This is why it is imperative that you go with an agency that understands all the nuances and tricks Google play in order to help you get a foot hold in this space. Do not under any circumstances under estimate the difficulties you will face in ranking your site, especially if your new start up.

If it’s so competitive why bother?

The answer is simple, we do not have to go after the too difficult keywords but we can definitely go after the low hanging fruit words that still have enough traffic and searches. We will find these words and target them aggressively for you while still keeping our eyes on the main prize: cosmetic surgeons Sydney.

SEO for the Healthcare, Pharmaceutical and Medical Industries

People are always searching online and the place most users go to for this information in Australia is without question; Google.

Australian’s are now going to Google daily looking for: treatments, diseases, cures, doctor & medical centre reviews, mental health, cosmetic surgeons, dentists, optometrists, medical specialists, local chemists, people doing their own research, pharmaceutical products, basically anything to do with the health care industry and their body.

If your website has not been optimised for SEO then its not going to get found by these curious and in many cases needy and willing to engage customers.

The consequences for this are very simple, you loose out on the potential business that a website that has search engine optimisation (SEO), could bring in.

seomedicalEvery one needs clients and customers and this includes professionals in the health care industry as well as pharmaceutical companies looking to drive traffic to a newly developed product on their website. No one is immune from this; no matter your niche or area of service, you will need your website to be found and you will want people to either buy from it or at least make an appointment to come and see you.

At SEO SYDNEY EXPERTS we have the SEO know how to not only drive enormous amounts of traffic through to your website but to also keep online visitors coming back by maintaining these great rankings for your medical business.

This is achieved in 2 stages. We firstly look at your current website and offer the necessary recommendations to make the website more Google compliant. This is phrased ‘on page SEO’ & its’ a very important component of your online marketing.

The second stage is the part where we really excel in SEO is our effective and proven ‘off page’ SEO. We are able to implement a back linking and content marketing strategy that will see your website dominate the online environment for your particular specialty, service or product.

You no longer have to sit by and watch your competitors on page 1. You may know a doctor who has been on the top of the search results, has expanded their business and you can’t work out why. The answer is so simple. They have been doing SEO whilst you have been doing nothing.

Sure, you may have posted a few articles or blogs but that is going to have little effect without a SEO company like us getting involved and looking at your entire online presence.

SEO MAKES YOU MORE CREDIBLE.

People have a fundamental trust in content that has been published by the doctors, specialists or healthcare professionals.

The first thing people do when they notice something not quite right wit their body is type the symptoms straight into Google and see what professionals are saying. Basically, it’s the first port of call and users are into self diagnosis these days.

As soon as a symptom appears, they are straight onto Google looking it up. Most things that are published and are ranking are deemed honest, reliable and trustworthy; especially if it is backed up by a medical experts name, or website.

Promotion of your content via SEO is going to enhance your profile online and really drive a tremendous amount of traffic to your surgery, practice or product inquiry.

Tip # 1: Ask a copywriter to write the content for your website and not the SEO team. Your SEO provider can assist you about optimizing the content with targeted keywords and advice on pages that need to be written.

Why medical professionals should use the services of an SEO team like ours.

1) We have been leaders in the field of SEO since 2005. In terms of SEO this is really a lifetime. We have seen all the Google algorithmic changes and been able to keep our customers right up there on page 1. This means we have a great knowledge of the SEO landscape, Google and what it takes to build a credible and stable Google presence. Our approach combines content marketing and link acquisition through high domain authority sites. Known as rank brain we are one of the only agencies to implement this type of strategy.

2) We are open, transparent and very upfront in our approach to your internet marketing. Don’t think for 1 minute we will take your business for granted. As a small business ourselves we value each and every client and treat all SEO customers no matter the size with the same good old fashion customer service.

3) You deal with one of the directors of the company and not an account manager – this is how seriously we take your SEO and your business. Never deal with a junior or a techie again – speak with someone who understands business and the pressures you face in getting customers through the door. We will work alongside you in this manner to push your business further online and really give it our best to increase sales.

4) We are Sydney based so we are happy to meet you anytime, anywhere to go over a SEO plan of action – forget about working in cyberspace – work with real people that can offer proven and structured SEO solutions for your marketing.

5) We might not be the cheapest but you will find that you get great value for your money. Because our SEO tactics are so formidable, you will see a quick return on your investment based on what we do – our SEO philosophy  is to rank you as quickly as we possibly can so that you start reaping the benefits that only a PAGE 1 ranking can deliver.

6) Social media is an area often over looked by the healthcare industry. We understand that some topics can be delicate so we make sure that we clearly map out your social media strategy with you so you get more followers and gain a larger social media foot print.

7) Have you suffered from any negative reviews or publicity online? As a doctor this is the death sentence and we all know how easy it is to publish something malicious or nasty. If you have seen this happen to you we can help through our online reputation management strategies. We will kill any nasty reviews by bumping them off the first page of Google. Don’t stress about this, we can help you very quickly.

If your a doctor, dentists, chiropractor, physio, pharmaceutical, even a cosmetic surgeon and want to get more foot traffic through your practice now is the time to act. Let us take a look at you website and have a chat with you about your  online goals and how we can help you achieve these.