SEO in 2017, what you can expect

Google have in the last quarter of 2016 tightened it’s ranking criteria and for 2017 this means that you have to be even more compliant and more organic in your approach to SEO if you are going to have even the slightest chance of ranking your website.

The last round of Google changes completed in Oct ’16 we all about monitoring websites back link profile and penalising those websites deemed to be trying to game the system in order to fraudulently manipulate their page rank. Sure, there have been these types of filters implemented by Google in the past, let’s think Penguin and Panda updates, but the latest update is more harsh in it’s approach to ‘black hat’ back links.

What happened in the past was that websites could get away with spammy back links and in many cases this would help their rankings until Google indexed the site and devalued these links or penalised your site for this type of behaviour. Sites could actually stay on page 1 for many months until Google carried out these penalties. The latest Penguin update has turned this on it’s head by penalising sites immediately for inorganic link activity. So if your engaging in any suspicious activity with any kind of SEO, expect to see your rankings slide immediately. It’s not a matter of months now, it’s going to get you within days as soon as your in bound links have been indexed.

So what does this mean for your website and internet marketing?


Many businesses over the last decade have engaged SEO agencies purely based on price and false hopes and promises of unrealistic rankings. It still happens today ad is rampant in the Australian SEO world. You see all these agencies advertising their services for next to nothing and lying about being able to rank them in less than 90 days.

What happened was that businesses fell for these con artists and they were able to see some type of positive results over the short term as they built dodgy back links. These SEO agencies were able to get away with it for 3-6 months collecting their monthly fees and claiming good results until Google enforced their version of Penguin 3.0 – which in turn  pernalised the sites. What happened is that theses businesses were seeing relatively ok results for a while but these were only an illusion. These results were the result of really bad back linking and gave websites a small ‘sugar high hit’  that were totally unsustainable.

PENGUIN 4.0 has completely stopped these SEO agencies ability to give these small peaks in the rankings by indexing links in real time and ranking them accordingly. If they appear bad (in most cases if the SEO agency is dodgy, the links will be also), then the web page these links are pointing to will be punished. So this means that there are absolutely NO SUGAR HITS or quick wins unless, and I want to make this point absolutely clear, unless the links and the SEO strategy is 100% compliant and ethical.

If Google even slightly smells or sees and type of dodgy back link behaviour you will know about it straight away.

For companies like ours this is great news and we have been waiting for this algorithmic update to happen. we have been so fed up with all those SEO scams going around and so exhausted with having to rescue websites from Google penalties, that this update comes as a real relief and we do really welcome it. These so called SEO agencies that have been ripping people off all these years are going to find it really hard to justify their monthly SEO fee when the rankings are simply not moving. Sure, they can con businesses for a couple of months but savvy owners will soon cotton on to the fact they are with a company that has absolutely no idea what they are doing or even worse unaware of the latest Penguin 4.0 update.

So what does a compliant back link profile look like in a post Penguin 4.0 era?



As usual it is all about having relevant links that have been obtained organically and it’s also about having a really diverse link profile. Over optimising a set of keywords in the hope of ranking is now out the window. 

This now means that business owners need to be a lot more patient and aware that ranking for your core keywords can take longer as Google now has a keen eye looking out for a SEO agencies pushing core keywords too hard. Do for example if your a furniture removalist company and want to rank for the keywords ‘ furniture removals’, you can no longer push that main keyword too hard. Google will immediately see a spike in this link activity and devalue the page that these links are pointing to. 

What needs to happen is that you have to look at a more ‘long tail’ keyword approach and go for a much more diverse spread of words such as ‘ office furniture removals sydney’ or ‘ residential removals company manly’. As you can see it’s now how you structure the keywords and where you link them from and which page on your website it points to.

The worst thing you can now do is pressure your chosen SEO agency to push your main core keywords too hard. We know that you want to rank for these but Google is far too aware of suspicious and constant linking and will dish out their punishment quickly. So the trick now is to be patient, rank for a whole set of keywords, that still bring in lots of website visitors and traffic and be prepared to stick to your SEO campaign for the long haul. This is the only way you are ever going to succeed online.

Penguin 4.0 means that you have to switch your mind set regarding SEO from the number of keywords on page 1 to the number of site visitors you are getting. The best approach you can take it to watch your traffic grow over time on all your keywords, not just 1 set of words.

Another point to note with Penguin 4.0 is that local search will become a priority. So if your based in central Sydney CBD it will be a lot tougher to rank you in other areas like Homebush unless your have an official office address there. This means that the ethical approach to SEO will be to look at targeting local areas through proper citations. Unfortunately, there is no way around this and if you think you can beat Google and rank in all areas and all suburbs, think again! You simply won’t be able to unless you are truly a national brand.

So if your a plumber in Bondi and want to dominate local search in Balmain, this will not happen! I know that folks reading this are going to say:’ how are we going to build our business, if we can’t be all over Sydney?’ Well the answer id simple, when it comes to Google in 2017 you have to focus on your local area.

There maybe websites that are defying this and seem to be popping up everywhere when you do a search, but believe me when I tell you that this will not last. They may hang around for the short to medium term but in Penguin 2017 this will end.

The huge take away from Penguin 4.0 is that you need to be so much more compliant and stay well away from any form of inappropriate link activity. A good idea now would be to look at you current back link profile and start pruning all those bad back links.

If you are confused by all this jargon and need a clearer or more detailed explanation about what this all means, OR you feel that you are currently with a dubious SEO supplier and are going to get penalised I seriously urge you to call us on 02 9360 8514. I am more than happy to explain the SEO landscape in 2017 to you in much more detail.

Google’s Penguin 4.0 Update: this is massive!

Google’s latest algorithmic update is known as Penguin 4.0 and we feel it’s a game changer and will radically shift the way people, businesses and SEO companies look at SEO and how it’s implemented. It is without a doubt a huge algorithmic shift in the way Google indexes and ranks and it is designed to really weed out those spammy SEO players and websites.

Let me explain this further and put it into layman’s terms so folks reading this can get a good idea about it’s implications and how it will affect your business.

Let’s start by looking at the evolution of the Penguin update with the original Penguin algorithm 3.0 which is really all about penalising those websites that had over optimised keywords or had some bad SEO company do their SEO and all they did was get shoddy and dodgy back links from dubious websites that had little or no value, authority or relevance. These practices were done en masse and the Penguin algorithm was implemented to weed out these websites that tried to manipulate their page rank through these non compliant methods.

The only issue with Penguin 3.0 was that you could spam your way to the top of the results and stay there for many months until Google did a Penguin algorithmic update and then and only then did your site get penalised. In the interim, there were all these fraudulent websites ranking highly for many months that in reality should not have been there.

There are so many examples of this and I heard the outcome of it over the phone when people would ring me up and say:’ my website was doing so well…it shot right up the rankings and all of a sudden it’s disappeared’. These poor business owners didn’t know that they were subject to the dreaded Penguin update and have now had their website penalised.

What happened was that they signed up with a dodgy SEO agency that used spammy links that gave a temporary rise in the results that have now shown to be unsustainable.

Penguin 4.0 is an evolution of the previous algorithmic updates and is designed to have an immediate effect on spammy back linking practices.

In a nutshell this means that there is no waiting period where you can spam your way to the top. This is finished! Now, if Google detects any type of non compliant back linking activity they will punish your website as soon as it indexes it.

So for example, let’s say you are signed up with an SEO agency that is using any type of ‘black hat’ SEO links, your website will be punished within a few days NOT months!

THIS IS HUGE NEWS! Why?

Because, this will put an end to those SEO agencies that rely on Google’s Penguin 3.0 lag effect. Too often, these guys would boast about how great their ranking efforts have been to their clients knowing that Penguin 3.0 was in the distance and they could fleece money off these people for many months. Penguin 4.0 being immediate will put a stop to this. It is fast, accurate and can detect any type or form of fraudulent link building. So all I can say is watch out as this is going to change the way SEO is implemented. I can promise you 1 thing, you will not get away with it and you will be hit with a Google penalty.

From now on you have to be incredibly compliant using ethical link strategies that are seriously relevant. Gone are the days of easy quick wins with Google. Penguin 4.0 has seen to this.

Just to recap, let me point for this to highlight the changes:

# 1: This update is real time. It means that periodic updates do not exist so there is really no flying low under the radar with good results. Penguin 4.0 will punish your site immediately.

#2: We have also seen that new websites with keywords in their domain name like: hotwaterplumbers or lawyersydney who try to rank for those particular keywords will also suffer at the hands of Penguin 4.0. I want to really emphasise the fact that this is for newer sites that feel they can buy a domain name that reflects their core keywords and try to push them online.

It’s about time Google came up with this and starting catching people that did this as it was getting out of hand. People would be registering multiple sites and spamming these to the top of the SERP’s and worst of all getting away with it. Those days are long gone now thanks to the new and improved Penguin 4.0.

# 3: The update will only target specific pages rather than the whole site. Previously any detection of unethical practices and you whole website was penalised, now it’s only single pages that are targeted.

# 4: The good news is that your website and in turn rankings will be rewarded a lot quicker as soon as a great link comes along. This is awesome news for companies such as ours that only implement quality back links. The results are going to be much quicker which is better for our clients.

If you have notice some serious fluctuations in the rankings recently and noticed that your website has suddenly dropped then I’m afraid you have been hit with the new Penguin 4.0 update. The best thing you can do at this stage is get in touch with us here at SEO Sydney Experts on 02 9360 8514 and we can take immediate action to repair this situation.

Google Penalty – How to get your Google Rankings back.

Google Penalty – Let us help you get your Website Back On Track!

If your website has been penalised by Google, then you are in a real mess. Your business is tracking along quite nicely, you are sitting high on page 1 of Google and then boom, all of a sudden you rankings are gone. This is an absolute disaster and this happens all the time to websites that have violated Google’s strict SEO guidelines. Welcome to the land of hell, known as the Google penalty. It’s a bloody nightmare, and can spell the end for many businesses that rely on Google to generate sales. But, all is not lost. There is light at the end of this dark tunnel and we are here to help you recover from a Google penalty.

As Google continues to fine tune, tweak and modify it’s ranking algorithm, many SEO agencies are finding it harder to rank their clients websites. Even worse, there are a whole heap of ‘so called’ SEO agencies out there running rampant; offering crazy cut price deals with unrealistic SEO ranking guarantees and pay on performance SEO, which all leads to 1 thing; a Google penalty.

seorankingsbackMany businesses, in a hurry to get their website on page 1 of Google, often align themselves with SEO agencies that sell their services based on fabricated promises of miracle rankings in less than 90 days. These SEO cowboys are like sharks circling poor unsuspecting, naïve business people who believe the hype and end up paying for their ignorance by being stung with a Google penalty.

What happens then?

Your once loved SEO company will deny all knowledge of this and absolve themselves of all responsibility and you are left swinging in the breeze without any one to help you out. Well, this is where we at SEO SYDNEY EXPERTS step in and are able to rescue you from this catastrophic situation. If you are one of the many businesses out there who are suffering because you have been lied to and completely ripped off by your current SEO provider, then give us a call on 02 9360 8514 – we will turn things around for you and get your rankings back on track. This is what we do best and we have helped and resuscitated the dismal rankings of many businesses throughout Australia who have been smashed by Google.

What do you mean by a Google Penalty?

A Google penalty is when Google has indexed your website, taken notice of all the internal back links pointing towards your website as well as all the non compliant ‘on page’ work and has deemed it to be ‘black hat’. That is, the spam team at Google ( and yes there is a massive team who are watching every move you make online), feels that your site is trying to manipulate and artificially fabricate your websites online rankings. There are literally hundreds of ways that you can do this, but all you need is to cross the line once and you are going to be penalised.

What happens is that your website will either be taken out of the rankings where you will not be able to find it, or dropped down 4 or 5 pages. This situation WILL NOT improve or remedy itself unless you take action in repairing the damage. Again, this is where we step in and fix the mess up. A word of warning here: do not attempt to do this yourself and take matters into your own hands. This will just makes things worse. You have to leave it to a team like SEO SYDNEY EXPERTS that knows what to do in this situation and the steps involved in getting out of this penalty.

How to spot a potential Google Penalty.

This can be a lot harder than it looks but in my opinion prevention is far better than the cure. If you can spot a few of these techniques going on with your SEO company and if any of these methods have been implemented on your website then it’s time to hit the panic button.

The over use of directory link building – it’s OK to have a few links on the most popular recognised, legitimate directories but if you think placing your website on hundreds of dodgy directories is going to help, then think again. Google has completely stamped this kind of practice out and will know if you are doing this. There is no hiding from their spiders and they will detect too many directory listings. Get your SEO company to show you all the back links they are doing and if the majority of them are from weird directories it’s time to get the hell out of there, and FAST!

Commenting on other websites blog – a massive no-no and this will have absolutely no impact on your rankings. One or two appropriate comments on separate websites are fine, but go over board with this and watch out.

Repetitive over optimised content – people often think that if they repeat their main keywords in their content it will help with the rankings. This just looks overly dodgy, will annoy anyone visiting your website and this contravenes all Googles ranking laws. Forget about spammy content, write naturally for your market and you will be fine. You might find that if you have employed a SEO company to write content for you and they are doing it on the cheap, they will outsource this and this is where the issues begin. Poor content written by amateurs is the surest path to a penalty. You will see this immediately when you look at your blog posts or web content.

Having the same anchor text – Look at your in bound links. If you don’t know how to do this, then ask your SEO team. If all you see is the same keyword for your business being optimised, then you are going to get a penalty. This is a certainty. Even worse, if these anchor texts are always pointing to the home page. Google wants to see a natural and balanced looking link profile and if your website even slightly looks like it’s trying to scam the system, them its all over. This is the most common cause of a penalty so be on the look out for this.

Many SEO agencies are working on very thin margins. The way they work is they offer you low, cheap insanely unrealistic offers just to get your business and guess what? To make any money they either do absolutely nothing or if they do something it’s really bad, low quality work. If you have been persuaded by these guys to sign up with them cause the rates were just way too good to refuse then it’s likely you will suffer a penalty in the next couple of months. Even if they swear to god that you will never get a penalty and that none of their clients have ever suffered this fate, YOU WILL. This is part of their sales lies and this is why you are heading for a CRASH – you have been warned!

If any of the above points look remotely familiar then your website is in violation of Google’s guidelines and its time to mitigate any potential problems. If your site is still ranking, then you still have time to correct the situation – if it doesn’t happen today then it may next week or next month. You just don’t know – so my advice is to radically shift your SEO focus at this stage to correcting all problems before you even consider any future rankings.

There are 2 SEO Penalties You Should Know About

Google is always refining it’s ranking algorithm, performing minor tweaks and adjustments here and there that by in large will not affect too many websites. However, there are 2 extremely vital SEO penalties that took a chunk out of the rankings of many sites and shifted the way search engine optimisation companies performed their business and looked at the way they implemented their strategies. Google effectively drew a line in the sand and said ‘ enough is enough’. From this day onwards if you in any way contravene any of our guidelines your site will be penalised.

It’s really easy to avoid these penalties. Just play by the rules, use only ‘ white hat’ SEO techniques and stop looking at those cheap SEO players that are the real cause of these issues. Be realistic when it comes to your rankings, and for gods sake spend the appropriate amount of money to get the best people working for you.

SEO Penalty # 1: Penguin

This massive update cleaned up the whole outsourcing of SEO to the third world, where one could buy backlinks for next to nothing. A new website could miraculously appear on page 1 within a few months and all they had to do was pay a small fee for this. It became a joke when companies had millions of back links and it was a matter of the more links the better. Quality was not an issue. Websites of real dodgy businesses were able to out rank legitimate operations by merely obtaining more links. Penguin was the saviour to this and immediately punished websites that not only had too many low quality back links, but also punished sites that were over optimising anchor text keywords.

In a matter of a day, it turned the whole ranking ideology around. Quality became paramount and link quantity became voodoo. This was implemented with very little warning and well known household names were smashed by Google. The focus is on SEO agencies finding only premium back links that are relevant. One link from an authoritative website will out weigh thousands of links from poor sites.

SEO Penalty # 2 Panda

In a one –two knock out punch Google released Panda and this looked at everything to do you’re your website. Surviving the first algorithmic tsunami was not enough. You then had to wait for the after shock of Panda that looked at your website and anything non compliant was punished without impunity or exception. BOOM – there goes 15-20% of websites world wide that had websites that were visibly delivering a poor user experience. These include: incorrect titles, on page website content, page load speeds, relevant content, graphics, the list goes on and on. Websites that were old, out dated, copy poor and particularly offensive got hit by the Panda.

How do we fix this for you?

Fixing a Penguin Penalty: Let me first begin by saying this is not easy. It’s a long and in some cases a difficult road but what we have to do is look at both ‘on and off page’ issues. The very first thing we do is to get access into your web master tools account and look at your back linking profile. If there is a message from Google telling us that there are ‘too many in bound unnatural links’, then we have to go and delete each and every link ever created. Yes you heard this right. This can be an absolute nightmare depending on the number of links you have. Imagine going about and deleting 20 000 links. We have to contact all website owners that your links are on and beg them and in some cases you have to pay them, to get rid of the links. The point to make here is that you cannot go about this in a half-hearted manner. You have to show Google that you have made a very concerted effort to reduce your link profile. In some cases they will except your efforts and in other they will want to see each and every link removed. This can be an issue as some website owners may be reluctant to be cooperative. In this case after we have exhausted all avenues we can then put these links aside and use the Google disavow tool. A bit complicated I know, but this is the process.

Fixing a Panda Penalty

In regards to all on page web issues hit by Panda, this is a lot easier and we can tackle this via designing and building a new website or simply fixing the issues that we can see. A relative quick fix and way easier than getting hit by the Penguin

How Long Does it take to recover from a Google Penalty?

If I had a dollar for every time I was asked this question, I would be wealthy. This is definitely the most common question we are asked and unfortunately I cannot provide an accurate time frame. It depends on many factors and varies based on how bad your SEO company was. Some agencies are that bad and did such shonky work that it can takes months to fix the issue. If I had to give you an answer I would average it out and say anywhere between 3-6 months.

Removing and pruning your back links is the real time issue. Be prepared to stick this out for the long haul. In so far as fixing any on page issues, all we need to do is get in there and wait for Google to re-index your site and this should see a remarkable turn around. I have seen penalised websites come back to page 1 within a couple of weeks after making 1 or 2 slight alterations.

Cause we are relying on Google, who can only be contacted via email, we must be patient. Pestering them with emails will have zero affect and may make matters worse. Accept the fact that you are in a penalty, let the professionals help you get out of it and cop the punishment. After all, you are there cause you made the wrong choice to begin with when going with those crappy SEO cowboys and no one is to blame except yourself. Google is looking to see that you are contrite when communicating with them and will want to see a marked turn around in your online behaviour. I know this sounds a bit like school, but this is how you have to play the game. You are penalised for a reason and they want to see an improvement in your behaviour and an end, a stop in your dodgy ranking practices.

As you can gather from the above article SEO penalties are a nasty business. They are a real issue that needs someone with previous ‘get outta penalty’ experience. It can be a long labour intensive process that can take up a considerable amount of time, nerves and money. Some people opt out entirely and may decide to scrap their website and start again, whilst others that have an established brand and well known website name may need to go through this process. In any case, if you are stuck in a penalty and let us know and we will be more than happy to help you out.

 

Google Penguin 3.0 is here and some sites got smashed

googlepenguin3Well it’s official. Google Penguin 3.0 has rolled out and this has had a tremendous impact on some websites that would appear to have, lets say a very dubious or dodgy back linking profile. Websites that lost ranking are those that would have had far too many what is termed ‘black hat’ links. That is, sites that have far too many back links from bad places that have absolutely no relevance to your website.

These were all picked up in the latest Google algorithmic change and these roll outs are expected to become more frequent – so be very aware that if your site has suddenly shifted in the rankings then you have been hit by this latest Penguin 3.0 update.

So was this a completely new algorithm or just a Google refresh of its last change?

After reading a lot about this online I would say that it is just a refresh. That is, it was re released to pick up any websites that were non compliant over the last 6 or so months. No new signals or vast algorithmic amends were added to this latest roll out but we can safely assume that it was a re-run or repeat of the last algorithm update. Google loves to do these kind of updates to keep SEO agencies on their toes and other would be companies looking to get a foothold onto page 1. Those SEO players who were able to rank websites very quickly have now found out the true meaning of a Penguin update. By this I mean what was working for them and getting them a good ranking are now not working.

If these techniques seemed manipulated or contrived by Google, the results are now very evident. I often warn my customers about this and the huge problems that can occur if web ranking results are too quick.

How to tell if your website has been affected by the Penguin 3.0 update.

If you have suddenly noticed a decline in phone calls or inquiries over the last week or so then your site may have been affected by the update.

The best way to check this is go to your webmaster tools account and look at the traffic numbers. If there is a sudden decline then this is a cause for concern. Make sure this is from your organic searches and not other channels like your social media. If there is a dip (and this is not seasonal) then you should start taking action to get out of the penalty.

The best thing to do is have a look at your back link profile and begin the tedious and long process of removing suspicious links. You can generally tell them by the relevance to your site. If they look as though they have no relationship to your business then the link should be pruned. If you are unable to get in touch with any of these sites, make a list and submit them as a Google disavow. For most businesses this is a little out of their comfort zone so we do suggest getting professional help in this instance.

How long does it take to recover from a Penguin Penalty?

There is no set rules to this but this will depend on 2 main factors; the ability for you to trim links and how quickly you can disavow them. Personally, I would start this process immediately and gauge my ability and time frame to contact the web owners that the troublesome links are on. If there are thousands of links then you have a battle in front of you. For more information on how to disavow links please read this: https://support.google.com/webmasters/answer/2648487?hl=en

 

 

You Can’t Spam Your Way to the Top of Google

If you think that you can push your SEO campaign to turbo charge mode in the hope of getting your website to the first page of Google, then you are mistaken. SEO is a lengthy process, a time consuming, labour intensive campaign that can take may months ( up to a year in some cases) for it to play out. So, if you are wanting best practice SEO and want to rank on Google in a compliant manner then you simply cannot spam your way to the top of the rankings by building back links quickly.

Why is Spamming your way to the top a bad idea?

seo-spamGoogle expects to see quality, organic search engine optimisation happening on your website. If they detect or see any unnatural linking or a spike in inbound links then they are going to respond to this with what is termed a ‘Google Penalty’ or at least a manual action. Yes, that’s correct. You site will be manually inspected by a Google employee and they will let you know that your site is penalised and will remain so until all those links have been removed. A lengthy and in some cases impossible task. The question is; do you want to risk it?

Google has clearly documented this and it’s well worth reading this before you start pressuring your SEO agency ramp up the inbound linking: https://support.google.com/webmasters/answer/2604824?hl=en

As a business owner in Sydney you want to see your website rankings shoot up to page 1 very quickly. Any delays or fluctuations (especially drops) are cause for concern and are the things that can keep you awake at night. I totally understand that you want to rank really quickly and get your service or product out there and start selling ASAP.

In a perfect world, this would be possible. But, unfortunately we no longer live in an environment where you can rely on traditional media to drive business. Now, all we have is Google and they dictate precisely what is needed to be done to rank a site. They are without doubt, the judge, the jury and the executioner. They have the final say the final word on who will be on page 1 and as a SEO company all we can do is play by their rules.

Many business people who I speak to think that we can move mountains and somehow have an influence on the way Google ranks a website. The answer to this is YES, we do have an influence to a certain degree, but there is only so much we can do. What we can do to help your rankings is to implement a SEO campaign that is Google compliant. If we defy any of their rules they will immediately see this. Their latest algorithm can detect link building immediately and in real time. Known as Penguin 4.0, Google has become very adept and picking up spammy links and immediately penalising those sites. I guess the good news is that because it’s in real time as soon as you remove the links the Google filter will notice this and release you from the penalty. And, its not site wide. It will only affect that specific page that these spammy links are pointing to.

Our core principle when it comes to SEO, is to work in as natural and organic fashion as possible, this is the only way your site will have any chance of getting to that coveted top position. If you feel that this ranking can somehow be manipulated by doing SEO in a speedy, accelerated or hasty manner then Google is one step ahead of you.

If you can take anything away from this article, I would say that if you are prepared to stick it out for the long haul and are not expecting instantaneous results then SEO is the right path forward for your business. Realistic timings are really the key here to achieving your long term goals online. If you are operating a business that needs instant results then we suggest that you run other online campaigns in tandem with your SEO . Look at other platforms that will generate leads such as Facebook’ LinkedIn or Instagram. If you have extra marketing dollars then Adwords is probably the best way to go as it’s instantaneous and does produce fantastic results.

When it comes to your website and the online space you have to understand that although Google does deliver incredible results, you have to earn your place on the search engine. You have to prove that your site is trustworthy and authentic.  This takes time, lots of effort and constant attention to your site. Then and only then will you start to see your rankings rise.

3 ways to improve your websites authority

  • The best thing you can do is add rich content to your site. This is done through your blog or your news articles. Constantly add towhees and always make sure that you are writing for your customer base. You can even add videos if you like to improve these experience. All of these small things matter as Google looks at how long people remain on your website. Keep the content interesting, unique and informative.  This is one of the best things you can do to boost your sites authenticity.
  • As per above need rely on the over use of in bound links. This will have an extremely negative effect your website. If you are going to get links make sure they are from trustworthy sources or brands.
  • Make sure your site has been professionally designed with a strategy in place; not only for SEO but for the user experience. Your site has to offer people a first class experience and if it doesn’t they will leave very quickly. Known as excessive bounce rates, Google will pick this up and it will have an impact on your websites over all quality score. Looks at your page load speeds, graphics and the content on the page.Make it very specific to the topic of that particular page.