There are 2 very important factors to consider when it comes to marketing your business online and they are both very important yet extremely different. The question is; do you know the difference between the two?
Both of these marketing trends are growing in importance & should now be an integral part of your marketing mix. If not then you better start thinking about it and start quickly. Without it, you are simply going to be left behind. Why? Because you simply can’t rely only on SEO and Google rankings to drive traffic. You must and I will repeat this, you must now look art every piece of online artillery you have available so you can reach as many potential customers and clients where ever they maybe.
This blog article will explain the difference between the two and the role they play in promoting your business in the digital space. To make it as easy as possible for you to get as better understanding of the nuances of each strategy I will make it as simple as possible for you to understand.
So what is Content & Social?
In it’s very basic form, content marketing is all about producing digestible copy for your audience where ever they may lurk or be online. The idea of producing content is to saturate your niche with unique and informative, relevant articles, blogs or press releases so that your business is front and centre for all searches. The idea behind this is that once they read your content they will then be directed to your website and guess what? You get a new client.
I also want to make a point here and that it, Google loves fresh new content especially on your website and in particular; your blogs. So the trick here is to keep on writing and do it constantly. very much like I am doing now for our blog.
Social media marketing is where you utilise online platforms like Facebook, LinkedIn and Instagram to attract perhaps the same customer base and audience but in turn you may capture a different consumer base. Social media platforms are all about getting your brand out there to a very different, mobile audience that live and play on these platforms.
In a way social media is another marketing channel where you do not have to rely only on Google like so many businesses do. Having an effective social media marketing strategy for your business is really very essential and unfortunately most businesses have yet to get a full handle on this. This is one area your digital agency should be focusing on and this is a very important question to be asking your current SEO team.
Most of the business owners I come into contact with are only concerned about one thing and that’s their Google ranking. Nowadays, especially in 2017/18 businesses must shift their marketing behaviour to now incorporate social media and embrace its potential. Thinking in a linear fashion that the one road to success is only Google will ultimately end in their business loosing sales and market share to those that are prepared to invest the time and money into a fully fledged social media campaign.
To make it easier for you to understand this it’s best if I break these 2 marketing strategies down:
Content marketing: write for blogs (your own and other industry relevant blogs) videos, white papers, EDM’s and online press releases.
The aim of content marketing – to position your business as a market leader and ‘go to’ resource or reference for anything to do with your industry. Well written copy positions you as a reputable market leader. The overall end game of content marketing is to drive as much traffic to your website as possible.
Social Media Marketing: actively marketing your business on Facebook, Youtube, Instagram, LinkedIn , Pinterest as well as Google+.
The aim of social media marketing – encouraging your social media community to interact with your business or brand online and in turn generate interest in what you are selling or offering.
The aim is to establish solid and credible relationships with your customers.
Content & Social are related and not individual marketing mediums. SEO and digital marketing agencies like ours are now looking at the relationship between the two and combining these to make the most of what we have at our disposal to market your business more prominent and more visible online. Combining social and content with SEO is really the perfect formula for driving enormous amounts of web traffic and delivering to your business more sales. The formula simply works.
But how does content and social mix? the answer is so simple. Think about your next video you put on your website; why not post is on Youtube. what about your next blog? Post it on LinkedIn. Also what about your next newsletter that you send out to your clients, why not post it on your Facebook page for more online traction? The lists is basically endless and the way the two marketing strategies are intertwined will only become more essential as the user base gravitates towards using social media and conversely the more social media influences consumer behaviour.
If you are one of those business that think that SEO is the bees knees and the only way to promote your business then its perhaps a good time to give us a call here at SEO Sydney Experts on 02 9360 8514. I will show you other ways where you can attract new business online.