Being in the SEO game for so many years, if fact 10 from memory, I am privileged to speak with businesses from all over Sydney. I get so many questions regarding SEO and internet marketing daily. Some are reasonable and some ore down right insane. Following are a few questions I get that you just won’t believe. After all the information that has been published about SEO I am still overwhelmed by these types of questions. But it doesn’t matter. My job is to help Aussie businesses succeed online so if I have to keep answering these questions I am more than happy to.
Can I get to the top of page 1 today if I hire you?
This is a great question and I do love being asked this. Many people have no understanding of how the search engines work and they often expect immediate results. The truth is that ranking on Google can take a significant amount of time and for those people expecting to be up there within a day or two, expectations must be managed.
Why Does the Other SEO company offer money back if they cannot rank me and you don’t?
Well, this one would have to take the prize for the most frequently asked question. I would get at least 2 to 3 of these per day and I totally understand and appreciate this. I have full empathy for the public out there that want guarantees. After all, there are many online players, who will offer this and they are prepared to put it in writing. All I can say is good luck! If you are prepared to believe these guys then you are being suckered in to the biggest SEO con that exists today. These guarantees are not worth the paper they are written. Any time I get this question posed, I have to laugh. I mean companies out there offering this are slick. They are experts at deception and playing the good guy. They come across as a completely legitimate company who after all are ranking on page 1 of Google for the term SEO. WRONG!! These deceitful, misleading statements like: ‘money back’ and guarantees’ are all part of the play. These sales guys have fine tuned the art of this bluff, and duping you that you wont know what hit you until you have been swooped up in their little charade and mascaraed. If really feel so sorry for those honest businesses wanting to make a go of it online, only to get ripped off before they have started. I equate it to the turtles who have just been hatched and there are thousands of them swimming towards the safety of the water – only a few survive but it is those ones that go on to become adults. Like SEO there are far too many predators out there for the naïve business owner to know the difference. I guess there is an element of luck, but my advice to anyone thinking about hiring an SEO team is to AVOID these scams and walk away – don’t be seduced by their greasy sales talk – simply hang up the phone.
The question you are probably wondering about is why I can’t offer a guarantee. The answer is simple. Because I am dealing with a very volatile and unpredictable third party; Google. What I can guarantee however, is that by using our SEO services that chances of your website ranking are far higher and much better than if you would look elsewhere. This is our assurance to you. Why? Because we know what we are doing. We are not game player and not looking out for the quick buck. We are in this for the long haul and believe that all clients we take on are part of our family. I know this may sound like a cliché, but this is true. If only our clients could see the amount of work that goes on behind the scenes they would know how much we really care about them. As always I am happy have my brain picked by with anyone who is a little unclear about the SEO process and what goes into making a campaign successful.
You People all say the same thing, I don’t trust any one you.
This unfortunately is a common question. It is not a case of a few rotten apples have ruined the cart. But, a lot of bad fish are stinking up the place. The SEO landscape and players within it have systematically ripped off so many businesses that we have a bad name. That’s right. The honourable and truthful people like our team at SEO Sydney Experts have to get tarnished with the same brush as those animals who are simply out to squeeze as many dollars as they can out of you.
I get so frustrated with businesses, and again I can’t blame them, when they call me up and seem to just be going through the motions.
What has happened is that they have been burnt by the last 2 or 3 SEO companies and are completely distrusting of me when we chat. I try to explain to them why they have been ripped off ( paying next to nothing for their SEO, using cheap providors, ignoring the basic fundamentals of SEO), yet they still are quite closed off when I speak with them. People ( and I get this) want the best deal that they can get for their business and in the SEO world there are many agencies that are prepared to take even a few hundred dollars for competitive SEO terms and promise the world. They don’t care about the size of your company ( corporate or small business), they will take your money! Remember they love corporate SEO, cuase you have more money to throw at them. The temptation for most people is too great to refuse and this perpetuates the vicious cycle. I can talk till I am blue in the face but for some sorry people it all comes down to the outlay of money. This is not how SEO works and is the reason people continually get smashed online. The logic behind taking a few hundred dollars, is that over a year this adds up to $2400 and this is not bad money for 1 phone call, 5 minutes of spinning complete crap, locking you into a contract and then doing absolutely nothing for the next year. When you make any inquiries as to the progress of your SEO you are told complete lies to keep you quite and if you want your money back then I can assure you that that step is going to be a cracker – you will never and I am going to repeat this here – never ever get your money back. You will however be lumbered with a few dodgy back links that will have to be removed.