If you have a small understanding about SEO and even better how to use your WordPress CMS, then following are some very quick tis that are going to help with your rankings. If you don’t know how to use WORDPRESS or have some other CMS platform, please call us here at SEO Sydney Experts as we can definitely point you in the right direction. Those lucky enough to have WordPress read on as these tips are gold.
A quick note before we do start: While all these tips are fine and great, they will not make a big difference or have that much of an impact on your rankigs if you do not have top quality on page unique content and if there is not a proper back lining campaign in place. These are the foundations of SEO, the bedrock or building authority and this MUST be simmering in the back ground for these SEO tips to work effectively.
If you are just starting out think about having a Keyword In The Domain
This has to be thought about before you even start design or building a website, let alone commence any SEO campaign. A great idea is to have your main core business keywords in the domain. The root domain keyword if it is similar to the search has some bearing on the SEO rankings. Let me give you an example. If you are in the rubbish removals business and you are based in Sydney, then an ideal URL or web name would “rubbishremovalssydney.com.au’. But I can bet anything that this has been taken so you need to be a bit creative when searching for your domain name. There will be a lot of trial and error but overall getting it right from the beginning will pay dividends in the future. Again, have a look at our domain name ‘seo sydney experts’. Yes the rankings are extremely high ( this is because of our great SEO efforts), but the name has marginally contributed to this. I will place an emphasis on the word marginally here. It’s not the be all and end all of SEO rankings.
Make sure the web semantics are correct by having a Keyword In The URL
A URL page structure will not only let users know where they are on the website but it also gives Google a good indication as well. This can be complicated but lets say you are a plumber and you have a service called ‘hot water repairs’. Then the word ‘hot water repairs’ should be in the URL like: ‘acmeplumbing.com.au/hot-water-repairs’.
WordPress is great for SEO
This means that that page will be all about hot water repairs and this will also be in the title. If your business has a lot of services then they need to all be on individual pages with their own separate URL. This is the very best thing you can be doing for cleaning up and making your website more Google compliant. Look at you website do a full audit and WordPress will allow you to change the URL structure very quickly. You could probably do 10 services in less than 5 minutes. It’s super easy once you get the hang of it.
Google will then reindex the site and the page about hot water repairs will be the one that you want to see ranking.
A note here: make sure that your services page ( hot water repairs) has been designed for maximum conversion. After all, it’s a serious waste of time and effort if the page is doing well on Google, but looks terrible. No one will buy or inquire from you and this is ultimately what you want them to be doing. Make sure you get a web design agency with great SEO SKILLS to design up these main landing pages for you. Even better get in touch with us and we will handle everything for you including the design!
Add Relevant Keywords In The Content of the individual web pages.
Your page copy has to be rich with relevant keywords related to your services. If you are repairing ‘hot water systems’ make sure there are at least 2-3 references about this throughout the copy of the page. These include
Header Tags – 1 x H1 tag only please on the page – WordPress will have a drop down for this and make this towards the top of the page
Title Tags – Title tags are seriously important and they reflect how Google indexes the site. These titles should be about 55 characters and be all about the page subject. Do not keyword stuff here. Remember this is what people will see when they land on Google so you want it to be fairly sales focused. For example: “Hot Water Repairs, Sydney Wide. Fast”, is a great example of a title. It’s straight to the point and tells customers exactly what they can expect.
Meta Description – Right under the title area in WordPress is the description area. This is where you can elaborate a bit more about your business as you have about 155 characters. Try to really sell your business here. Make sure that the content is all about your 1 particular service. Do not make it generic.
Do not keyword stuff – Repeating you main keywords will not have any positive effect on your SEO rankings. It will simply annoy people and increase your web bounce rates and reduce the number of potential sales leads you should be getting. Plus Google will detect this and penalise this page, where you will completely loose your rankings. Write naturally, let the words flow organically as you would normally do. This is the best way to approach any type of content publication.
You can try as hard as you like to make all you pages 110% absolutely perfect BUT it won’t stack up if you are working with a sub standard SEO agency. I see far too many websites that have ticked all the boxes and look absolutely stunning but they still do not seem to get anywhere near their competition (whose sites look appalling) and they can’t figure out what the problem is. Well, it’s their ‘off page’ SEO that is being done perhaps offshore of by some dodgy company back here in Australia. For SEO to be effective the on page and off page must work in harmony. It’s a marriage and if 1 partner is not pulling it’s weight then it will fall apart. There are too many scams out there online and far too many SEO agencies that simply want to take your money by offering guarantees and pay on performance offers. These are stunts and are designed to rip you off. Watch out folks!
Moving forward you need to get your on page perfect and then find an SEO agency that can compliment all your efforts. To make things easier for you…why not call us here at SEO Sydney Experts on 02 9360 8514