If your website is not performing as it should be on Google and you just can’t seem to get the kind of rankings you were hoping for then chances are that your ‘ on page’ SEO; that is your actual website could be in violation of some critical Google guidelines.
What this means is that whilst your website was being designed and built there were critical flaws in all stages of the web process which has rendered your website ‘non compliant’ in the eyes of Google. So what ever you may be doing in terms of link building and SEO this will have little effect on your rankings unless these issues are fixed immediately.
This is called a ‘website audit’ and is a strategic element and critical component in your SEO campaign. It sets the foundations for your internet marketing and is one of the determining factors in how Google ranks your website. Without it and without it being implemented and done correctly your chances of beating your completion online are going to be very difficult.
Why Does Your Website Need an SEO Audit?
There re far too many web and digital agencies that will build your website without any forward planning on how it will perform once the search engines index the site. An SE) audit will address and immediately highlight any flaws that can be hampering it’s ability to rank. If your website has not been audited so it’s squeaky clean and 100% Google complaint then you are going to loose business; simple as that.
So, what is an SEO Audit?
Essentially an SEO audit is a health check for your website. It looks at your websites technical infrastructure, coding, site speeds, meta titles, descriptions, user experience and use interface as well as bounce rates, content, conversion rates. Essentially anything that can be seen with the human eye is examined and fine tuned so that it’s working at peak performance. Your website is your main marketing tool and as such, it needs to be operating at it’s maximum level. Like a high performance racing car, every element has to be working in harmony and to it’s maximum potential if it’s going to win. Without this audit your are going to seriously hinder any chance of getting to the finish line first!
Once we complete our thorough SEO Audit, we can guarantee you one thing; your website will be in pristine and immaculate condition ready to out perform and excel online by massively improved rankings and a lot more sales and inquiries. It’s such a vital component of your marketing that all businesses must be doing this. Ignoring it and you will unfortunately suffer the consequences online.
Common issues a SEO audit can uncover
You will be surprised at what our website audit can uncover. Far too often website are built in a hurry and corners are often cut dues to budget restrictions; hence these are many tangibles that need correcting. Our audit will uncover and highlight some of the following issues:
> Website speed – slow page load times are essentially a web killer and our audit will identify all pages that are slow. We will also make recommendations on what to do and how to fix these stagnant pages.
> Bounce rates – Bounce rates happen when people land on your website and immediately bounce of these first page they land on without ever engaging with the site. High bounce rates are bad and it sends signals to Google that consumers are not liking what they see, This has a huge impact on rankings and we can tell very quickly what your rates are and make the necessary design amends and split A/B testing to ensure bounce rates are kept at a minimum.
> Website content – if your website’s content is too thing and poorly worded, Google will notice this. We have in house copywriters that know exactly what Google is looking for and at the same time write for maximum consumer conversion rates.
> URL structures – was your website built using an out dated or old content management system where your URL structure makes no sense or has no logic. We can fix this quickly by transferring your site over to a WordPress CMS which is so much more Google friendly.We can identify and eliminate any non compliant coding that was previously done by your web developer.
Why choose SEO Sydney Experts?
At SEO Sydney Experts, we consider every component and aspect of your website. No stone is left unturned in our quest to make sure you have the most Google compliant website. We have the latest diagnostic tools to really get to the cause of your ranking issues and have the in house capabilities to quickly identify and fix these issues. With us, it’s a one-stop-shop in our Surry Hills, Sydney office. Our SEO audit is so accurate that we can identify the most minute issues and have it fixed that day!
Call us Today!
If you feel as though your rankings are sluggish and have been under performing for a long time and you really want to do something about it then please call the most experienced SEO experts on 02 9360 8514.