Well it’s official. Google Penguin 3.0 has rolled out and this has had a tremendous impact on some websites that would appear to have, lets say a very dubious or dodgy back linking profile. Websites that lost ranking are those that would have had far too many what is termed ‘black hat’ links. That is, sites that have far too many back links from bad places and rotten sources. These were all picked up in the latest Google algorithmic change and these roll outs are expected to become more frequent – so be very aware that if your site has suddenly shifted south in the rankings then you have been hit by this latest Penguin update.
So was this a completely new algorithm or just a Google refresh of its last change?
After reading a lot about this online I would say that it is just a refresh. That is, it was re released to pick up any websites that were non compliant over the last 6 or so months. No new signals or vast algorithmic amends were added to this latest roll out BUT we can safely assume that it was a re-run or repeat of the last algorithm update. Google loves to do these kind of updates to keep SEO agencies on their toes and other would be companies looking to get a foothold onto page 1. Those SEO players who were able to rank websites very quickly have now found out the true meaning of a Penguin update. By this I mean what was working for them and getting them a good ranking are now NOT working.
If these techniques seemed manipulated or contrived by Google, the results are now very evident. I often warn my customers about this and the huge problems that can occur if web ranking results are too quick. I have to ram home this kind of information till they really understand this. Unfortunately, for those punters who are too impatient and believe the spin that is told to them by some SEO operators, they are now paying the price of their naivety, greed and unwillingness to listed to someone who really knows what they are talking about. So be warned guys – these kind of updates are going to happen on a more regular basis. If you don’t believe me then wait n see. Trying to manipulate rank may work in the short term, that is, 3 months. But as night follows day, the next Penguin update will happen and your website ( if its non compliant) is going to get smashed!