Home Loan & Mortgage Brokers Still Need SEO

November 26, 2015

If you are a mortgage broker or an in the home loan industry and you have just typed in the words “ home loans’ into Google please do not worry, there is still hope. Sure this page is crowded with well established big names like Aussie home loans, NAB, ANZ and Westpac all competing for a piece of page 1 real estate on Google. It’s fiercely competitive and yes it is really difficult to break into this space. But don’t throw you hands in the air and give up hope. There are still heaps of opportunities to get new business sales leads from Google through SEO, if you know what you are doing and this is where we step in and can help you out.

home-loan-mortgageLet’s be perfectly frank and honest about this. Getting to page 1 of Google for the holy grail of all mortgage broker keywords is nearly impossible, unless you have seriously deep pockets and are willing to commit to a log SEO campaign. That is a SEO strategy greater than a year. If you expect to be on page 1 in less than that then you are being unrealistic; especially in this niche. It’s just too well inhabited by home loan companies and banks that have been doing SEO for a long time. Essentially, the head start they have on you is huge but it is not insurmountable.

As stated previously if you really want to rank for the keywords:’ home loans or mortgage brokers, we can get you there but you have to be willing to stick to a plan. In the interim, there are other juicy high traffic keywords that still have heaps of traffic and will bring in large volumes of inquiries through to your website.

We call these keywords the ‘low hanging fruit’, these are keywords that are much easier to rank for and will start to bring in results much sooner. Keywords or phrases like:

How much can I borrow?

Home loan calculator

Home loans ( and from this we can base it on any capital city or even drill down further to suburban locations….think Bondi, Neutral Bay etc)

Home loan repayments

Mortgage broker ( use any local suburban location here)

Compare the best home loans

How to find a mortgage broker

Pre approval home loans

From the phrases above you can see that there are other terms people use to search for information related to anything to do with home loans.

You can be really sneaky and add a page on your website about the financial institutions you deal with and then optimise this page for keywords like: ANZ home Loan rates or Westpac home loan interest rates.

If you follow this method you will find that you will start to generate site visitors without having to actually rank for the keywords home loans. The best news is that whilst we are building authority into your domain name and pushing these ‘long tail’ keywords we will also be pushing the home loan keyword so that eventually ( we cannot give you a specific time frame) these main 2 keywords should start to climb rapidly.

So all this is really good news:

> If you are part of a large home loan group or you are a franchisee that wants to rank locally for want to rank locally and establish a local, loyal client base.

> If you do not want to spend a fortune on Adwords and prefer (which is the best idea) to rank organically.

> If you are a marketing or brand manager in a home loan company and have been given the task of ranking your companies website on Google to generate new leads.

> If previously you have never thought about doing this because it seemed out of reach and an almost impossible task. SEO has basically leveled the playing field and allowed smaller players to enter the market and be competitive. No longer can the likes of Aussie, Mortgage Choice or Wizard sit back and say with certainty that they are going to be on page 1 of Google forever. This simply won’t happen as more and more small Australian business / companies compete for this position.

SEO has opened the gates and those long established players now need to be very wary of other companies in this space.

Moving forward, if you are thinking about starting an SEO campaign to get quality new business leads why not speak with us here at SEO Sydney Experts. We have been able to rank unbelievably competitive keywords in super hard niches. After all just have a look at what we have been able to do for our own website for the keywords: SEO or SEO Sydney….we are # 1 . So just imagine what we can do for your Google rankings.

I have nearly 20 years experience ranking sites in Google. If you need help with your SEO project, I can give you a free estimate on how to rank the terms you need to rank for

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