It’s getting harder and harder for your website content to make any real impact. The internet space is just becoming far too crowded. So how can you make sure that your copy stands out from the crown and more importantly get’s read by your customers?
The answer is simple; by focusing your efforts on Semantic SEO.
So what is Semantic SEO?
Semantic SEO is the process of putting more emphasis into the type of words you use in your content. Simply put, this means that you are sending the time and effort to address your customers questions and not just answering them quickly with one or two words answers. Instead you are addressing queries from your clients in a consistent and clear cut manner. You answer the first question and follow this up with an answer to their second question, so on and so forth.
If you weave your content in this fashion you are giving much more depth to your copy and guess what? Google love this! Why? Because Google really likes to send people to pages that immediately addresses their questions. After all it’s a search engine and people are using this for information.
# 1. You get to be in front of more people online and this could translate into sales
# 2. You are ranking higher than your competitors due to you great copy, therefore you will be ranking longer.
Basically, your information is right there in front of people who have actively typed in a search. Nothing could be better if your looking for web traffic.
How do you write effective copy using Semantic SEO?
Basically, you really have to figure out what people are really searching for and then delve deeper. You then have to place these snippets of copy on your page.
If you are rolling your eyes and thinking that this is all too hard to do, don’t panic just yet as Google will provide us with the necessary building blocks to create our own fabulous copy that is Semantic SEO friendly.
If you do this properly you can help minimize the fluctuations in your rankings that occur all the time. You know what I mean by this. Sometimes your at position # 3 and then your at # 5. This is flux and Semantic SEO will help eliminate this.
So how do I start this?
All you need to do is pick a topic relevant to your business and go from there.
EXAMPLE: An electrician offers residential electrical services for his business. But a massive part of his business is installing solar hot water systems in homes. So, to be Semantic SEO friendly you need to write a blog post or add a page to your website all about ‘solar hot water systems’. Remember, although he is an electrician, he can still have a web pages about solar hot water systems. This is not breaking any rules so long as this is a service offering.
Main Term: Solar Hot Water Systems
Broader Term: Advantages of solar hot water systems
Once you have worked out the broader term you can then write copy that works around this nicely. The copy should address inquiries like:
– what issue are you trying to look at
– how are you going to answer the users questions with your copy
– Once you have the answer how do you immediately address the next question that the user might have that’s related to this topic like: cost of installing solar hot water systems.
The best way to get Semantic Information from Google.
Start by typing in ‘cost of solar hot water systems’ into the Google search and see the results that Google have given us. How great is that! You can actually write copy based on the questions Google has listed. It’s right there for you to see. It’s really not that hard.
Google have give 2 results one at the top of the page and one at the bottom. This is all the information you need to start creating Semantic SEO copy.
Based on the information provided you can be sure that people are asking questions online like:
Solar Hot Water Systems Comparison
Cheapest solar hot water system
These phrases give you the essential building blocks for your content. The best part about this is you can even get your copy above the organic search results as seen in the image below. This is the power of Semantic SEO and it’s benefit for your business is unparalleled.
In conclusion you need to craft your content to make it more relevant to your customers inquiries. This is the best way to separate your website from the rest of the pack.
If your thinking at hat you need to drive more business online and your currently not getting the type of cut through rate you were hoping for, then please get in touch with us here at SEO Sydney Experts. To get your Semantic SEO properly you need a trustworthy SEO agency and this is where we can help.