Are you stuck on page 2 of Google and cant seem to get to page 1? Do you watch your competitors stay on page 1 and you just can figure out why you are unable to beat them? Does your SEO company promise you that this is a small hiccup and that you’re going to get to page one in a matter of time? If you have those page 2 blues and can’t seem to crack it big time on page 1 then you need to look at what’s going on with your SEO campaign.
If you are forever stuck hovering between the top and bottom of page 2 then you know what I am talking about. One day you might be excited cause you see your SEO rankings start to shoot up to the very top of page 2, just at the cusp of venturing into the unchartered waters of page 1. Then all of a sudden you check your keyword ranking and you start to move back down the page. The depression kicks in and you start to wonder what is happening with your online marketing.
This is unfortunately very common and happens all the time. Rankings move like the tide and there is very little you can do about it UNLESS you start to look at ways to really solidify your position on Google. And the best way to do this is to look for a SEO company that actually knows what they are doing.
If your in a niche market and you have been in business a long time your rankings should by the very nature of Google be pretty solid. That is, you shouldn’t be overly concerned about too much up and down activity. That is unless there enters into the market a lot of new players who want your coveted position. Then you may start to see your rankings take a dip.
Alternatively, if you are in a highly competitive niche where everyone is scrambling to get to page 1, you are definitely gong to see some real bounces in your position unless you can come up with a great strategy to stabilise things a bit.
Unfortunately, in this day and age many businesses are looking for the quick and cheap option and this also goes for search engine optimisation. Businesses all over Sydney want the best deal they can find and in the case of SEO, this can have a damaging effect on your internet marketing. Reason being, the cheaper options generally lead to cutting corners and implementing what is termed ‘black hat’ SEO techniques. Those people reading this blog, who have been around for a few years in the SEO game and have used a few companies in the past will know exactly what I’m talking about. They made the grave mistake of taking one of these cheap SEO agencies on board and have paid the price of not being able to get their rankings above a certain level. In most cases, they will see a slight improvement in their position but over time they start to see a pattern on ranking stability BUT NEVER ON PAGE 1.
The problem gets compounded when we are called in to try and remedy the situation and what we find is a whole lot of messy, incredibly bad back links that will over time get de indexed and devalued by Google. Whilst this is a good thing in the short term, what this means is that your website will start to loose big rankings over the next 6 months to a year as Google keeps viewing these thousands of links and starts to place zero value on them. All we can do is try to counter balance this with a proper back linking campaign. All this means is that you as the customer have to wait a longer period of time whilst Google de indexes the bad links and re indexes the good ones that we are placing. I know all this can sound quite confusing, but believe me when I tell you that businesses out there are getting absolutely slammed by this and loosing serious rankings cause they were on a SEO budget from the beginning.
The best thing to take away from this blog is that page 2 rankings, and I might add a page 3 here are very common. I mean, there are only 10 spaces on page 1 and most people want to be there. All you have to do is ask yourself how badly do you want to be there and are you prepared to pay the right price to get there.
If you think for one minute you are going to be on page 1 and pay nothing for this, think again. A bad move from the outset is going to have serious repercussions for your business over the next 12-24 months. You may even have to scrap your web address and start all over again. This is the reality of how it is online!