SEO is on-going. Get used to it. This is never going to change and business owners need to come to terms with the fact that they will need to keep paying for SEO if they expect to keep their rankings.
SEO is not something that you can set and forget. It is an art, a science that needs to be constantly monitored and attended to.
So if you have a website and want it to stay, up there on Page 1 of Google, then you need to be always in the safe hands of an SEO company – and I mean permanently. Yes, it does seem like this on going work is no necessary BUT following are some reasons why SEO is an on going concern . Hope fully reading this will enlighten you as to the important work we do as an SEO company and why we are no an integral part of your overall online business marketing strategy.
1. SEO is not a One Off Fee
Many SEO providers will offer a website audit, make recommendations, which you the web owner must then go ahead and implement. Most of what is said in these lengthy, wordy documents are not only hard to understand, but will need to be done by a team of web developers who understand the SEO process. Therefore, audits are only the very first step in the SEO life cycle of your website. Once these changes have been done, you will need to then start the actual SEO linking, which is an on going process. Combine that with Google’s algorithmic changes and the battle has only just begun. Get ready for the long haul cause SEO IS ALL ABOUT GETTING ON TOP OF A MOVING PLAYINGFIELD.
2. Link Building Takes Time
Many people we speak to think that all you need to do is add a few links and hey presto – you will rank. This couldn’t be further from the truth. SEO’s foundation and building blocks are link building. Google gets this and has placed severe penalties for those websites that appear to have built back links too quickly. Ideally, they need to be drip fed, organically over time, from other sites. Only by doing it in this fashion will your back linking strategy work. These links need to be continuously done to maintain the rankings – hence the need for a constant SEO strategy. If you stop the link building, over time, your rankings will suffer. Go to quick from the outset and you will again suffer. I’m afraid that you are in this for the long haul, if you are serious about your online position.
3. SEO is never Idle
Just watch what happens when Google makes a small change in the way it ranks a website. You can easily slide 2 or 3 pages over night. If you have been sitting comfortably on page 1 and are cruising along – THEN IT IS TIME TO PANIC. It is only when you think that you can never loose this position, then that’s the time your rankings plummet OR begin to slide. This is the perfect reason why SEO companies now play a vital role in a businesses online ranking. You are dreaming if you think you can turn your back on monitoring your rankings. These need to be watched daily and any slight downward trend needs to be addressed quickly.
4. Your Cousin or Brother Can’t Do SEO
A lot of people I speak to say that they leave the SEO to a friend, relative or have a do it your self approach. WRONG! SEO nowadays is highly technical and needs the constant attention of professionals. If you want to take the stance that SEO is a scam or a con and you can easily have a go yourself or leave it to a novice who has done a bit of research – all I can say is GOOD LUCK! – I speak to people daily who have adopted this approach and guess what….IT NEVER WORKS! Their ranks go no where. In fact, in many cases they either begin to drop or they just cop a Google penalty cause they have broken many of the standard protocols that only seasoned SEO professionals understand. Again, if you are serious about wanting to give your website the best opportunity of ranking then leave it to the experts and expect to be doing this for the life of your business.
5. You Have to Pay Each + Every Month For SEO.
Wow. I can just see the eyes rolling and the heads shaking here. Yes, SEO is time consuming and you need to pay for this time. If you want to leave it to someone internally that has a proven track record in SEO that’s fine. But, think about their time and the costs involved with paying them.
So, in conclusion, if you want to rank and are serious about generating new leads, improving revenue and are keen to explore the world of SEO then why not give us a call on 02 9360 8514