SEO & CRO the Perfect Marketing Mix. See Why!

January 22, 2016

We all know what SEO is, but many business owners in Sydney still do not really understand CRO or why it’s one of the most important factors to consider when marketing your business online.

Firstly, what is CRO?

CRO is an anacronym for Conversion Rate Optimisation and it’s basically consumer behaviour once they reach your website. What do they do? How do they behave on the site? Do they exit the site without buying or inquiring for it? Do they land on the home page, search for a couple of minutes and simply leave the page?  Is the user experience unpleasant? Does your potential lead land on a particular page, purchase go through the motions of buying a product and then abandon the shopping cart right before they hit the buy now button?

All of these above consumer traits are part of the CRO process and as a SEO & digital agency it’s our job at SEO Sydney Experts to eliminate any on page negative experiences and maximise conversion rates. Simply put and the really makes perfect sense; if you are going to go to the trouble and effort of ranking a website you MUST make sure that when the customer finds the site, the experience they have is nothing less than perfect. If there are any hurdles in the way of making a purchase or they simply look at the site and can’t figure out what the hell is going on there they will look elsewhere.

If you take a look at all the major brands websites such as Harvey Norman, Qantas, Nike, Hilton Hotels etc, these companies have got the CRO formula perfect. When you land on their sites you know exactly what’s happening and know where to go to make the inquiry. You are left with no doubt in your mind that you are on a trustworthy, professional website and these factors will motivate and encourage you to engage with the company online.

Simply put ,the better the CRO, the better the customer experience and journey and therefore the more likelihood of a sale.If your conversion rates are down then you need to act and act fast. The longer you leave it the better you are making it for your competition so; STOP HELPING YOUR COMPETITORS TODAY!


So what can we do to help you boost your CRO rates and dismal sales leads?

Our conversion rate optimisation service we have a team of web designers that can undertake a complete audit of your current website, take a look into your Google analytics ( to see the nitty gritty facts about your websites performance), and make recommendation on ways to improve performance. Sometimes it’s a quick fix and in other cases, unfortunately it’s a matter of ditching the website and starting again. Sometimes, sites are just beyond repair and anything we do will just wont help CRO rates.

We also look at your business from the customers perspective and see what your unique selling points are and focus our design and SEO efforts on promoting and pushing these. What are you trying to say, what is your business message? We do not want any ambiguity when consumers come to your site. Our aim is to really hit them hard with your message and make sure that they buy from you. Our team of copy writers and designers make sure that there are no mixed messages, missing links, lack of calls to action, deleted phone numbers or hurdles on your site that could in anyway impeded the sale.

In 99.99% of the time our changes will see an immediate improvement in conversion rates. With the  digital age design trends, consumer expectations and Googles ranking algorithm are always evolving.

The outcome for business owners means it’s a matter of constantly upping the standards. Unless you move in line with the evolution of consumer expectations not only will your CRO rates suffer but so too will your online rankings.

CRO will boost sales leads very very quickly!

It’s now a matter of being constantly pro active with your website. Fine tuning it and tweaking it on a regular basis for better performance and CRO rates . It’s not a set and forget scenario any longer. If you think this is the case then you are going to pay dearly for this mind set very quickly in terms of lost business.

Nowadays, Google and the consumer set the rules and it’s up to companies like us here at SEO  Sydney Experts to make sure you are not left behind wondering: ‘what just happened’. I often hear business say, we were busy last year but now it’s gone really quiet. This is the fall out from being negligent with your online presence. The steps you should have taken 3-6 months ago (but didn’t) have now come back to haunt you. Being complacent is a formula for seriously BAD CRO RATES, under performing Google rankings and ultimately lost business opportunities.

Basically, high ranking websites with poor conversion rates must now achieve a higher level of sophistication and creativity, devising more compelling options for consumers to engage and interact with the website content and calls to action.  Staying current is really key to survival in this shifting digital world.

What are the Benefits of our CRO Services

This is a no brainer. The better your CRO rates the more money yo are going to make and this is what you are in business for.

* A great return on investment. Fine tuning websites is not expensive but the rewards are huge.
* You are paying to get better Google ranking so CRO just enhances this
* You can measure the results very quickly. It’s almost immediate. One change here and there and you will start to see the flood of emails.

What are the Benefits of combining SEO and CRO

* When you are ranking  on page 1 customers you won’t be dreading that they will not buy from you. It’s like having a really good looking retail shop in a high traffic busy Westfield shopping centre.
* You are not wasting money on SEO
* You will double, even triple sales leads very quickly. This is not said lightly. You will literally see a dramatic boost. We have seen this happen before many time.

In conclusion: if your website is not converting as well as it should, and you are finding that your business has somehow lost it’s online competitive edge, contact the CRO team on 02 9360 8514. We make make changes happen to your website immediately.

We are the best digital agency for this in Sydney because you are getting the perfect mix of SEO experts and CRO specialist. Believe me when I tell you that this is a winning combination.

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