SEO for the Healthcare, Pharmaceutical and Medical Industries

April 29, 2014

People are always searching online and the place most users go to for this information in Australia is without question; Google.

Australian’s are now going to Google daily looking for: treatments, diseases, cures, doctor & medical centre reviews, mental health, cosmetic surgeons, dentists, optometrists, medical specialists, local chemists, people doing their own research, pharmaceutical products, basically anything to do with the health care industry and their body.

If your website has not been optimised for SEO then its not going to get found by these curious and in many cases needy and willing to engage customers.

The consequences for this are very simple, you loose out on the potential business that a website that has search engine optimisation (SEO), could bring in.

seomedicalEvery one needs clients and customers and this includes professionals in the health care industry as well as pharmaceutical companies looking to drive traffic to a newly developed product on their website. No one is immune from this; no matter your niche or area of service, you will need your website to be found and you will want people to either buy from it or at least make an appointment to come and see you.

At SEO SYDNEY EXPERTS we have the SEO know how to not only drive enormous amounts of traffic through to your website but to also keep online visitors coming back by maintaining these great rankings for your medical business.

This is achieved in 2 stages. We firstly look at your current website and offer the necessary recommendations to make the website more Google compliant. This is phrased ‘on page SEO’ & its’ a very important component of your online marketing.

The second stage is the part where we really excel in SEO is our effective and proven ‘off page’ SEO. We are able to implement a back linking and content marketing strategy that will see your website dominate the online environment for your particular specialty, service or product.

You no longer have to sit by and watch your competitors on page 1. You may know a doctor who has been on the top of the search results, has expanded their business and you can’t work out why. The answer is so simple. They have been doing SEO whilst you have been doing nothing.

Sure, you may have posted a few articles or blogs but that is going to have little effect without a SEO company like us getting involved and looking at your entire online presence.



People have a fundamental trust in content that has been published by the doctors, specialists or healthcare professionals.

The first thing people do when they notice something not quite right wit their body is type the symptoms straight into Google and see what professionals are saying. Basically, it’s the first port of call and users are into self diagnosis these days.

As soon as a symptom appears, they are straight onto Google looking it up. Most things that are published and are ranking are deemed honest, reliable and trustworthy; especially if it is backed up by a medical experts name, or website.

Promotion of your content via SEO is going to enhance your profile online and really drive a tremendous amount of traffic to your surgery, practice or product inquiry.

Tip # 1: Ask a copywriter to write the content for your website and not the SEO team. Your SEO provider can assist you about optimizing the content with targeted keywords and advice on pages that need to be written.

Why medical professionals should use the services of an SEO team like ours.

1) We have been leaders in the field of SEO since 2005. In terms of SEO this is really a lifetime. We have seen all the Google algorithmic changes and been able to keep our customers right up there on page 1. This means we have a great knowledge of the SEO landscape, Google and what it takes to build a credible and stable Google presence. Our approach combines content marketing and link acquisition through high domain authority sites. Known as rank brain we are one of the only agencies to implement this type of strategy.

2) We are open, transparent and very upfront in our approach to your internet marketing. Don’t think for 1 minute we will take your business for granted. As a small business ourselves we value each and every client and treat all SEO customers no matter the size with the same good old fashion customer service.

3) You deal with one of the directors of the company and not an account manager – this is how seriously we take your SEO and your business. Never deal with a junior or a techie again – speak with someone who understands business and the pressures you face in getting customers through the door. We will work alongside you in this manner to push your business further online and really give it our best to increase sales.

4) We are Sydney based so we are happy to meet you anytime, anywhere to go over a SEO plan of action – forget about working in cyberspace – work with real people that can offer proven and structured SEO solutions for your marketing.

5) We might not be the cheapest but you will find that you get great value for your money. Because our SEO tactics are so formidable, you will see a quick return on your investment based on what we do – our SEO philosophy  is to rank you as quickly as we possibly can so that you start reaping the benefits that only a PAGE 1 ranking can deliver.

6) Social media is an area often over looked by the healthcare industry. We understand that some topics can be delicate so we make sure that we clearly map out your social media strategy with you so you get more followers and gain a larger social media foot print.

7) Have you suffered from any negative reviews or publicity online? As a doctor this is the death sentence and we all know how easy it is to publish something malicious or nasty. If you have seen this happen to you we can help through our online reputation management strategies. We will kill any nasty reviews by bumping them off the first page of Google. Don’t stress about this, we can help you very quickly.

If your a doctor, dentists, chiropractor, physio, pharmaceutical, even a cosmetic surgeon and want to get more foot traffic through your practice now is the time to act. Let us take a look at you website and have a chat with you about your  online goals and how we can help you achieve these.

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