Web copy that sells

In today’s online world where people have only seconds to read and digest content  it’s more important than ever to have your copy  grab your customers attention and get them to engage with the website. The more that consumers interactive with your website and the longer the spend on your site, the more your likely to rank. You cannot expect Google to push your website higher over your competition if you’ve got nothing to say or no story to tell.

Creative web copy with an SEO slant is what the search engines are looking for and this is one of the key contributing factors to your SEO campaign. As the old saying goes and is repeated online; content is king and will remain so for the foreseeable future. Nothing does more to help your rankings online than clever, creative and compelling new content. Whether it’s updating your blog with current news, tweaking old copy on your website so it reads better or adding another service; the more content you add the better your site will perform. This must be done on a regular basis by professionals who understand the internet space, your market and what Google is looking for. Combine these 3 variables and your on a winner to higher Google rankings.

Unfortunately over the past decade, perhaps even going back to the beginning of Google, most Sydney business owners and companies thought that the best way to rank their website for a certain keyword was to cram and stuff as many of these as possible onto one page. Even better, copying or plagiarising  content from a competitors website that was doing better than yours. All of this was OK and deemed, white hat ( ethical SEO) by most search engines. In fact, many sites were rewarded for having dozens of the same keywords repeated.

Google’s hummingbird algorithm soon changed these so called SEO strategies: https://en.wikipedia.org/wiki/Google_Hummingbird

No longer could you take a do it yourself approach to SEO. Those days are long gone and what you need to be now is very proficient in the art of content creation and copy writing. If you are thinking that all of this seems too hard and there’s absolutely no way you have the time or energy to do this, then this is where the team at SEO Sydney Experts can help. We take the headache and angst away from this some what tedious chore and are able to write killer website copy that will get you where you want to be online; page 1 of Google.

We work in a strategic and methodical process where we:

This method is proven to work most effectively and forms the foundation and building blocks of our content marketing and SEO strategy.