Blog

Small Business – SEO Frequently Asked Questions

 

Are you a small business owner looking to get more sales leads, inquiries or boost revenue?

Have you got a small company and are totally confused about SEO and need to have basic questions answered and don’t know where to go? Are you totally frustrated when it comes to SEO and everything to do with internet marketing? Have you tried an SEO company in the past and were really upset with their performance, customer service and constant lies?

 

seosmallbusinessDON’T STRESS SEO SYDNEY EXPERTS CAN HELP! Call us now on 02 9360 8514 and we will get your small business right up there on Google.

Our core strength is helping small businesses through out Sydney, Melbourne and Brisbane, get their website on the first page of Google in a FAST, AFFORDABLE and totally search engine friendly manner. We know how hard it can be for small businesses to get into the marketplace so we work out a customised SEO packaged solution that is easy to understand and very affordable.

 

WE ARE THE SMALL BUSINESS EXPERTS WHEN IT COMES TO SEO & HELPING AUSTRALIAN BUSINESSES ACHIEVE THEIR GOALS.

SEO Sydney Experts came about because we wanted to help all small businesses have a chance online. There are just too many pitfalls and rip off merchants when it comes to SEO. We want to fight back, be on your side and give you the best chance possible of competing online against the big boys.

Let’s face it. If you are a small business, you are going to need SEO. There is no escaping this & it should now be considered the first step in marketing your business.

For many business owners, this is a difficult step as very little is known about SEO or why it is needed to drive business and stimulate growth.

 

WHAT IS SEO? WHAT’S ALL THE FUSS ABOUT?

SEO or search engine optimisation is the process of improving your websites authority in the eyes of Google. This is done through a series of detailed and methodical steps known as back linking. That is, having other websites talk about your website and then linking to it.

Think about the popular kid v the unpopular kid at school. In order for the unpopular kid to become popular, it needs to be recognised and accepted by the popular students. Once enough of the popular kids start accepting and talking positively about the unpopular kid, he in turn will become popular. This is kind of a crude explanation, but it is very similar in the web world. In fact its pretty much the way it works. If enough high authority external websites are linking to your website, then you in turn will begin to rank. In short, this is SEO.

Following are some FAQ’s commonly asked by small business owners wishing to try SEO for the first time.

> WHY DOES MY SMALL BUSINESS NEED SEO?

This is  a great question and one that I get asked about all the time. In short, the digital age is here and there is no denying the fact that the last bastion or great place of small business advertising ‘ the yellow pages’ is completely and utterly dead. The internet has essentially killed this off in the last 5 years and SMALL BUSINESS needs a safe refuge where they can advertise and bring in customers.

So where is this new avenue of advertising? The answer is the search engines and in particular Google. Australian consumers flock to Google for any search query and if your small business is not there, then you might as well shut up shop. Simple as that. No matter the type or size of business, if your website is not coming up within the first couple of pages of Google, then your potential customer is not going to be buying from you. and guess where they will be going? To the person who is ranking!

This is what SEO is all about and if you are a small business who is smart enough to understand the full and very massive potential SEO can bring to your business, you are heading in the right direction.

Simply put this is why your business needs SEO and why you need to be thinking about this NOW!!

> IM A SMALL BUSINESS AND CANNOT AFFORD TO SPEND A FORTUNE ON MY SEO.

Unfortunately, Google does not discriminate between businesses. It doesn’t know you are a new business and the fact remains that if you are to be competitive online you need to have a very realistic SEO budget.

Small budgets and small prices for your internet and SEO marketing just don’t exists – saying that, at SEO Sydney Experts , we are happy to discuss your budget requirements and limitations and will try to come up with workable small business SEO packages that you are going to love.

Granted, we may not be the cheapest SEO company, but what you will get is the certainty of great rankings.

Skimping on your SEO budget and looking for the cheapest provider will only end up with issues. Think about it for a moment. If you go with a company that is prepared to do your SEO for a couple of hundred dollars, what are they going to do?

THE ARE GOING TO CUT CORNERS THAT’S WHAT THEY ARE GOING TO DO – Google will pick up on these ‘spammy and overly dodgy’ SEO practices and you will end up in trouble. That is 100% guaranteed!

Spend that bit extra and go with a company that will do the right thing by you. See what we can do call us on 1800 916 191. We can offer very affordable SEO prices BUT we wont skimp on the service or quality of our work.

> WHAT TYPE OF SMALL BUSINESSES SHOULD BE LOOKING AT AN SEO CAMPAIGN?

In short, all businesses that are looking to get new customers. They have tried other types of marketing, which have not worked out and need to capitalise on the tremendous benefits that only search engine optimisation can bring. Yellow pages, magazines and newspaper ads just don’t have the kind of marketing power they used to have. Google has swallowed the whole market up. Hence the need for SEO.

This includes all types of small businesses such as, accountants, lawyers, restaurants, caterers, trades people, retailers, child care centres, any new start up, home help, eCommerce websites, doctors, engineers, hire companies; basically any business in Sydney, Melbourne or throughout Australia.

There are however some businesses that DO NOT NEED any SEO and these are companies that are not looking to attract new clients or customers. They are established, perhaps middle men that have a few select clients. BUT, overall the majority of small business owners will need to be looking at SEO.

> HOW LONG DOES ALL THIS TAKE, WE NEED NEW BUSINESS NOW!

SEO is not a sprint. It is a marathon. Google has made sure that businesses that are in this for the long haul, will see any benefits. This can take up to 6 months in some instances when a website is brand new and has little or no authority. This is not good news for some people, but realistic small business owners who can appreciate these time lines, will see their rankings rise.

To establish a brand online and secure rankings patience and an understanding of the SEO process is going to be a fundamental element. Quick, overly fast results are common, but they are short lived. What rises fast will surely come down just as fast. Slow and steady is the mantra and wins every time.

> HOW IMPORTANT IS MY INVOLVEMENT IN THE SEO PROCESS AS MY TIME CAN BE VERY LIMITED.

You can have as much or as little involvement as you like. Ideally, there should be some participation from you, but any SEO company worthwhile will do the majority of the work.

There are however, some things that a small company should do and that’s content marketing or blogging. If you are able to maintain this publishing of content on a weekly basis, this will help with you overall SEO campaign. Whilst it is only 1 component of the puzzle that makes up SEO, content marketing or blogging adds depth to your website, and lends more credibility to your brand.

Companies like ours are happy to help you with adding content but realistically, you know your business better than anyone – so if any words or pages are to be added, it’s best you do it.

> CAN I STOP MY SEO AND STILL KEEP MY GREAT RANKINGS, AFTER ALL I DON’T HAVE LIMITLESS FUNDS?

SEO is a continual process. Once you start the process you have to be committed to it. Google is forever refining and making changes to it’s search algorithm and SEO teams must be on top of this. The battle is only half won when you land on the top of Google. The other half to be fought is staying there. Keeping a continuous SEO campaign going will ensure that you remain in a solid position online.

Small business owners NEED to get their head around the fact that SEO is here forever. It’s replaced all other marketing and must now be considered the most crucial part of your marketing campaign. Therefore in short, SEO is a continual process that you need to keep paying for, month after month.

I know this doesn’t sound ideal but if it brings in the business and the return on your investment is positive, then you should have no problems paying for this service. I can tell you 1 thing; its a lot cheaper than TV, radio or some print ads.

PLUS, starting and stopping your SEO linking is not going to be doing you any favours. In fact it may even help your competition. Stopping the SEO is one thing, but realising that your rankings are dropping and then deciding to speed up the SEO and make up for lost time, may seem inorganic and may just trigger a ‘flag warning’. These are the kinds of tactics you want to avoid. As stated previously, keeping a consistent and methodical approach to your internet marketing is the best approach.

> WHY SHOULD I USE YOUR SEO COMPANY, YOU GUYS SAY ALL THE SAME THINGS?

This is one of the most common question I have to answer over the phone. Many people have either being duped or ripped off by previous SEO companies are are real cautious about trying another company. Or they have done the ring around and they are hearing the same answers. It’s hard to differentiate one company from the other.

What makes us different is our ability to rank websites. If you are reading this blog, then that’s proof enough – I have been able to rank this page as well as our main home page which goes to show you that we know what we are doing.

Plus, we are very open and honest about SEO. All I ask is that you send 10 minutes speaking with me; Steven on 02 9360 8514 and after this little chat you will understand what I mean. I will tell you all there is to know about SEO and what other companies are either afraid to tell you or simply hide from you.

So, if you are a small business owner and need to start generating sales, get in touch with us today. It’s totally free. If you want to double, even triple your business then I urge you to get in touch with us today.