Trades people worried about getting new business can rest easy and know that they can stand out from the crowd by focusing of their social media and the internet. Tradies need to look further than old school Yellow pages ads or the local magazine to generate new business.
In a highly competitive industry, it’s easy to see why tradespeople often miss golden marketing opportunities. Generally they are far too busy to spend time looking at their internet marketing and in some cases they don’t really understand it or know what to do. This is why they need to turn to a company like SEO Sydney Experts. We have been helping trades people businesses become really successful by designing them a great looking logo, creating a new website for them and optimising it so it comes up on all the local searches.
Following are some great tips to help trades people grow their brand and become more successful online with their marketing.
All Tradies Need to Invest in a Awesome website
The days have long gone where tradies can get by on word of mouth alone. They now need a website for prospective customers to do their research. If you don’t have a website that clearly tells the story about your company as well as a gallery/case studies area, guess what? They are going to pass on you and go with your competitor down the road that has a website.
It’s all about perception and the way you present yourself and a website is the perfect platform for tradies to sell their services. It helps build so much credibility, trust and authority that you are almost guaranteed of getting the job if they love what they see online. This even extends to professional services within the building game such as architects, engineers and designers.
A good looking website will do more for your business than you ever thought possible. Remember, you never know who will be looking at your site so make sure you get it done professionally and not by some cheap n cheerful back yard operator.
Social media reviews can make your business
Most home owners I know are going to go a Google search for a company and check out the reviews on them before they even contact them. This is why encouraging people you have done a stellar job for, to write a nice review for you on as many social media platforms as possible. A nicely worded review from a past client on your true local listing is going to be looked at by many people. This in turn is going to determine whether or not they are going to engage your services.
Also have people join or follow your social media profiles such as Facebook, LinkedIn or Google+ and see if they will post a positive comment – this will get indexed by the search engines and can do miracles for your inquiry rates. Like the website, it is all about the impression you make and what people read online about you will affect their impressions in a big way.
A word of warning here – good reviews can also be followed by bad ones as well. Make sure you keep on top of this and answer any negative reviews or comments quickly. You do not want them hanging around online left unanswered or unaddressed.
Work with a Decent SEO Company
Unfortunately, many trades people tend to go with SEO companies that offer the best deal. Whilst on paper this may sound and look ideal, the reality of these bargain basement SEO deals and packages is far optimal. Tradies need constant business and for this to happen they need to be ranking on Google for their main keywords, especially for their geographic / local area. This can only happen if they go with the right SEO agency that is able to perform.
Issues and problems will and do arise when trades people align themselves with dodgy, fraudulent SEO suppliers who offer to good to be true deals. I have blogged exhaustingly about this and tried to warn as many people as I can about the inherent dangers of bad SEO practices. Getting lulled into these traps is common place and if tradies want to build their business online they should stay well away from these overly optimistic guarantees and bargain basement prices.