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What’s Hot in The World of Search Marketing?

If you have a new website there are heaps of things you can do to optimize it to attract visitors and new customers. Search marketing is evolving and moving at a very fast pace, so as a business owner you need to be up to speed with the latest trends that you can leverage and enhance your business profile with. Following are a few hot marketing items that you should be embracing ASAP as part of your marketing.

Content marketing

search-marketingThe favourite of 2012 and 2013, content marketing, is still a great way to get noticed online and improve your organic rankings. Content marketing is the creation of content that can be read, shared or liked by customers. Generally, this content is added onto your website either via a blog, new web pages, or news articles. It is immediate and is really the best channel open to you to communicate with the public.

Overall in the latest Google updates, content marketing is now the preferred option that Google uses to rank websites. Thin poorly worded sites will bear the full brunt of this latest algorithmic change and suffer through poor rankings and SEO penalties.

The days of thinking that you can design and build a website and then hey presto you are suddenly ranking on Google are well and truly over. If you think that you can slip by and ignore content marketing, you do this at your own peril.

So the rule of thumb here is to start publishing regular, interesting, riveting, fresh new content that your user base is going to read. Do it now cause the longer you wait them more catch up you are going to have to play!

Most search engines can now decipher the difference between published content that is written for the search engines and content that has been purely written for consumer consumption; the latter being the preferred. This means that if you think that you can get away with articles written in the third world for a couple of dollars, think again. You will be penalized and hit hard by Google.

Social media activity

If you have never dabbled in the social media landscape ( and I find this highly unlikely), then as a small business owner in Sydney, you really need to be looking at Facebook, LinkedIn and Instagram as a good starting point for your social media activity. Google now looks at ways in which your business is mentioned on these platforms and if there is enough positive activity ( and by this I mean natural, organic activity – not buying thousands of likes on Facebook), then your website will see a significant increase in its rankings. Again, this is 1 factor in determining your online position, but it is definitely something to consider.

Also look at Google +. This is Google’s answer to Facebook and I am told that activity in this space is also a good move when it comes to SEO. Again, be careful in your approach to all these activities. NEVER try to spam or over optimize keywords, if you think this will help in your SEO – in short it won’t. The mantra here is to be natural and do everything as though the search engines didn’t exist.

I know the temptation is there to get as many links as possible on as many varied social media platforms, but be warned, this type of activity could prove fruitless.

Mobile and local search

More use of mobile phones by consumers over the past 2-3 years has seen websites transform from purely desktop to responsive. To capture these consumers, your website should be designed responsively. This way users will not have to garb and pinch their way on their screen to making an inquiry – OK, your business may not be eCommerce and it may be a small B@B, but you still need to be aware of this very mobile market. And, the news only gets better. This market base and mobile usage is only going to grow and get larger.

Ditch Your SEO Company if you are not getting results.

Marketing your business and getting your name out there can only go so far. At the end of the day you will need to get on board with an SEO company in Sydney that is able to manage your online marketing. For this to happen, you really need to be working alongside a team that is: hands on, very pro active and totally up to speed on the latest happenings with Google.

There are many businesses who unfortunately have been operating with blinkers on. They have trusted their SEO company to do a job, which because they have not been held accountable, have actually done very little.

If you are seriously wanting to get to the top of page 1 of Google and you have been sleep walking through your internet marketing, then it’s really time to wake up, smell the coffee and put your SEO company under the microscope. Are they performing, what the hell have they been doing for the past year or so and why are my rankings no-where to be found?

It is time to be very pro active and ditch your current team and look for a SEO agency that is way more proactive and is able to demonstrate what they can do for your business.

If you are stuck for search marketing ideas and you feel that you are trapped into using your current SEO provider then please make that call. Do the best thing possible for your business, company or organization and get in touch with us today on 02 9360 8514 – I can promise you that we will lift the veil of darkness that surrounds SEO and your internet marketing and breath new life into your lifeless, non existent SEO campaign.