Press releases used to be a great way to improve your SEO. However, in the past couple of years Google has devalued the value it used to place on these press releases. Internet marketing companies and SEO agencies were quite unhappy about this as they lost a great SEO avenue, but press releases in written properly can still have a positive impact on your SEO and internet rankings.
If you press release, article or even blog gets picked up by a newspaper or magazine with a wide readership this will enhance your customer base and the value of your article. If the publications website has a strong page rank this will n turn improve your search engine rankings. Internal linking to your website is the foundation of SEO and this type of natural, organic linking is what it’s all about and what we at SEO Sydney Experts will do for your marketing campaign.
Its Easy to Get Your Press Release Turned into an Article by Writing Clever Copy
Many editors, PR agencies as well as journalists can receive hundreds of articles and news items per day. The trick here is to make your article stand out and scream: ‘read me’! This is harder than it looks, but following are some simple hints to help your article leap out off the page – these tips will either make or break your article.
Issue Press Releases & Articles that are Newsworthy
Is the information that you are sending out worthy of any news article? Does it really have something important to say? Is there merit in the content that can be substantiated by facts? All these need to be considered before submitting this? Again, ask yourself are readers going to want to read this and what are the benefits that this content will provide? Sending a random press release out in the hope it gets syndicated, strictly for SEO purposes, is a waste of time. In fact, it can go against you. Irritating and bombarding publishers with content will surely aggravate them. These guys are time poor, so make sure what you say is compelling.
A great rule of thumb here: its better to send an article out once every two weeks than one every week. Quality over quantity is the mantra here.
Newsworthy items of interest that you should write about include:
- A new product launch that is going to benefit many people – think pharmaceuticals or medical, even a service that is going to be very popular.
- An opening of a school, shopping centre, anything that is going to raise the publics interest.
- An event for charities, or organisations that the public need to know about.
- Has an employee of your company achieved something significant?
- Has your business won an award or been recognised as an industry leader?
Don’t Waffle on – Be Relevant and Short
Your press release should be between 500 to 700 words and the first paragraph needs to get to the point. Readers need to skim the first paragraph and know exactly what the whole article is about. Because journalists read so many articles, its best that this opening paragraph has clout, influence, sway and weight.
Waffling on and creating articles to fill n space, especially if you think that the published article will help with SEO, will NOT get published. Avoid needless hype and exaggeration. It’s a complete time wasting exercise and I’m sure that you have better things to do with your time, like run your company.
Try To Use Actual Statistics, Photos & Videos
The more real you can make your article the more likelihood it will get published. Adding statistics, photos or even one better, videos are more true to life and will by their very nature have more f an impact and this will get it published. Journos love these kinds of add-ons so if you think that words are enough, then think again.
To add spice to any PR Release you might want to add a graphic, such as an infographic. These help readers digest information quickly and make the article more palatable. This is a growing trend and it is a good idea to get your graphic agency to design a cool looking infographic for you. It’s in your best interest to reach out and attract as many readers as possible. If they like what they see they will also share it on their social media which is a SEO bonus.
Here’s an interesting statistic for you. An imbedded image in an article will increase user engagement by 22 percent and having a video will double this. Bear this in mind with any marketing you do.
Check Your Spelling!
I really don’t have to elaborate on this point. Spelling mistakes with grammatical errors are going to be the death knell of your article. Seriously, if you are going to spend the time writing something, then the least you can do it go over it for punctuation and spelling errors. It’s a no brainer.
The point to take away from this blog article is: Give your press release the best fighting chance to get published by keeping them pertinent, succinct, engaging and most of all error-free. If you think that you would like to try to have a go at this yourself, but feel a bit intimidated, start off small. Create 1 article that you feel is interesting and see how that goes. The worst you can do is be publishing your own blog articles which is a good thing for SEO and your overall online rankings.